Clip: what is it and how did this happen?

Today we will talk about the concept of "clip". What is the phenomenon appeared in people's lives for a long time, it is understandable, but it is worthwhile to figure out how it all began. Defining the very concept of "clip" is fairly straightforward. This is a film or a certain video sequence to the music that corresponds to it or not. But to determine when the very first clip appeared, it's not so simple. The fact is that with the emergence of sound cinematography, that is cinema, almost immediately short music films began to be mounted to music, which was, in fact, the prototype of modern music videos.

Presentation

So, you can consider the same concepts as "cinema" and "clip". What is the phenomenon was, in fact, a video presentation of the artist, it should be noted separately. In this case, the performer often appeared in the frame. A little later they began to shoot and videos, which used all available at that time means of cinematography, front and back plans, shooting from multiple cameras, special effects. They looked like a mini-movie, the action of which occurred during one song.

Domestic clip: what is a movie-snoop

Now let's talk about how this phenomenon got into the Soviet Union. It is worth saying that the USSR hymn had its own clip. Although the first to show the Soviet people what it is, were the creators of everyone's favorite movie "Jolly Fellows." It featured a clip of the song "Black Arrow". He had a cartoon form.

In Soviet times, there was no such term as "clip", and such short musical creations were called movie-tapes. Created them was about a hundred from the beginning of 1937, but in 1944 work on them stopped. The coming epoch was the time of television. Everything that appeared on the blue screens instantly became popular.

Of course, the musicians, and in particular their producers, understood the benefit in creating clips for the artists they protested. On television began to appear hit parades, participation in which increased the chance of success of a particular group. To save in financial terms, many began to shoot the video on their own. After all, participation in such a hit parade with any clip increased the chances of recognition and success.

The growth of numbers

Over time, competition in the field of clipmaking has increased. And the video of famous musicians began to look not just a set of beautiful pictures or a presentation-acquaintance with the performer of the song, but already a full-fledged finished story.

As an example, you can bring the clips of the French singer Milen Farmer. In fact, these are real short films with a history, its beginning and logical completion.

The heyday of the era of music videos is usually dismissed from the moment the video "Bohemian Rhapsody" of the band Queen is released. With the advent of television channels, the air of which was filled with purely musical videos, the number of video clips increased dramatically. Although the same can not be said about quality. With the advent of the MTV television channel, the clips of each individual artist or group became a priority. After all, before fans could only hear them on the radio or audio recordings, and see only the photo in the magazines. Now, television gave a chance to look at your favorite artists almost alive.

Clips began to shoot more expensive, with a lot of special effects and plot. A little later, there were groups that the viewer knew only from the videos, because they did not perform live.

Post-Soviet period

Who among us does not remember the Russian clips, which especially appeared in the late 90's? This and "Magadan" Natalia Vetlitskaya, and earlier - video for dance songs of the group "Carmen". Later, the hit parades of the music channel that had already appeared on Russian television blew up the clips of the "Brilliant" group with the song "Clouds". The video "Run away from me" from the group "Guests from the Future" was unusual.

Over time, the art of clipmaking has undergone many changes. For the filming of videos began to invite eminent writers and directors, to prepare serious props.

Principles of creation

Modern performers are well aware of what a clip is and how to remove it. To prepare the videos to increase their future popularity, they began to invite movie stars and not only. The main thing is that it's a well-known media person. New clips do not spare money and special effects. Competition in this area is very great.

The best clips are created on the basis of serious cinematographic studios. At first glance, it may seem that it is quite easy to remove such a video. Most of the beginning performers start from this rule and make a video of their own songs themselves. Rarely, but the talent wins, and they become famous thanks to the original presentation of their own song, the idea of the clip. However, to create a music video there are several stages, the observance of which can guarantee a qualitative result.

Importance for contemporary artists

Having lowered financial issues, you first need to decide on the composition, because the chosen song, especially for the young performer, will become, in fact, his business card, his point of contact with the viewer. To begin with, musicians and a director with a screenwriter determine the purpose and tasks of the future clip. Should this be just an acquaintance of the viewer with the performers or a beautiful memorable visual series on the musical composition, and maybe a short story video?

It is necessary to identify potential listeners, and after that to come up with the plot of the clip. The next stage is brainstorming: to distribute roles, to consider the scenery. Be sure to determine the style of the clip. After all, without knowing the preferences of a group or an individual artist, the director sometimes finds it difficult to please him.

The modern music industry is unthinkable without making clips. Virtually impossible and the popularity of this or that artist without a specially created for him video, no matter how talented he was.

So we answered the main questions related to the concept of "clip": what is this phenomenon and how it developed.