Business for selling thermal underwear - is it worth starting?

Ideas for the sale of thermal underwear have long ceased to be just ideas, but embodied in reality. However, in such a business it is necessary to know that the goods are seasonal and are not intended for every customer.

Therefore, those who buy thermal underwear by wholesale should immediately establish links with the shops of hunting and fishing, and also offer it in the departments next to skis and other products for winter sports.

Why is the demand specific?

The thing is that this linen is used only by those who work for a long time on the street, or is without movement. It is useful to security and escort officers, workers at the construction site or people whose profession is associated with constant trips to nature. Otherwise, the clothes are rather hot and ordinary consumers are unlikely to take it in large quantities. Even if the person is merzljak, he will not put on linen under an office suit that it then to remove on work. This should be understood, and therefore understand that these sales need to be motivated.

Where to place advertising

If the client is engaged in winter sports, travels to a dacha in a cold train, he will certainly take a set of underwear just in case, the main thing is to offer him in time. Most often, such travelers are at stations, and therefore, advertising should be placed in close proximity to the platform and paint about the miraculous qualities of the laundry. In this case, you can even sell women's thermal underwear in bulk, because lovers of sports and trips are of different sex.

Why sales will be low

In addition, it is necessary to conclude contracts with hunting and fishing stores for the sale of related products, that is, this linen. Since the price of a good set is high enough, not everyone will buy it for themselves. You need to be aware of this in order to calculate the implementation plan. You can try to advertise it among the goods and clothes of winter sports, but there the percentage of buyers will also be low due to the fact that the clothes themselves are quite warm, and there is no reason to buy underwear or underwear.

Doing a clean business for selling thermal underwear is not worth it, but as an accompanying product it may well be. In addition, you can offer home jersey or clothes for hobbies and sports.

What should be the conditions for a good implementation of this business idea?

Things to consider:

• It is desirable to organize business in a big city, where there is a mass of willing with high solvency;
• It is necessary to organize a high-quality advertising campaign on pre-sale, emphasizing the advantages of this product;
• Large selection of models and sizes at an affordable price for the buyer;
• Places where linen will be taken as a companion product for travel, travel.

Exit - sell as part of overalls

Most often, linen is a success for people who have a problem with blood vessels, for example, VSD, because of which they are always cold. The second option is to work on the street for a long time, when there is no possibility to warm up (shift workers, road workers, builders, railwaymen, etc.). Talk to the heads of enterprises and organizations about possible wholesale supplies of thermal underwear as part of working clothes, Business blossom.

As you can see, it is possible to organize business of this direction, and it will even be possible to be profitable, but it is necessary to invest in advertising, and the sale of the product, maximum attention and funds. Just waiting for sales in the shopping center from people is useless, especially since this is a seasonal product, and it will be difficult to trade. However, if you want to lead this direction, as an accompanying business is quite possible, but we must take into account that the cost of a really high-quality thermal underwear is quite high.