Profitable business in a small city - a myth or reality?

Is it realistic to build a profitable business in a small city? Definitely yes. Of course, the specifics of doing business in a metropolis and a small village vary considerably, but you can achieve the desired result in both cases. This, of course, requires a thorough study of the market and consumers.

First of all, it is necessary to know the population of the city and at least an approximate proportion in the age range. Determine how much this or that service is relevant, is there a demand for it. Make inquiries, who sells a similar product or service, compare, for how much you can sell it. As a rule, the actual business in a small city is a mini-bakery, shops selling auto parts or building materials. Specificity is that in small settlements people know each other well, and, having lost one client, you will most likely make yourself effective anti-advertising.

So, what is he, a profitable business in a small town? We will consider several options, which, in our opinion, are potentially advantageous solutions for these conditions. We will not talk about the previously mentioned shops, bakeries and beauty salons, but we will go deep into the sphere of recreation and entertainment.

A big city is big money, a small city is small money? Not always. The family budget, as a rule, is spent, on housing, food, purchase of clothes and shoes, possibly a car. The balance can be spent on family recreation and entertainment. All the charm is that small towns in the majority can not boast of a developed infrastructure. If it is not a question of summer rest outside the city, habitual life is most often limited to visiting cafes, concerts and a cinema. Is it true in this connection to suggest that the provision of leisure services is a profitable business in a small city? Most likely - yes. For example, a few specific options.

Tennis Club

Who did not play table tennis as a child? It is a moving game for any gender and age. The organization of the club will require the rent of a room up to 50 square meters, the purchase of 2-4 tables (the purchase of one table for table tennis will cost an average of 300 usd), the purchase of sports equipment. With a successful location and competent pricing policy (discounts on weekdays, sale of season tickets, etc.) from such a tennis club, you can get a really profitable business in a small city.

4D Cinema

In the megalopolis such a proposal is unlikely to surprise anyone, in a small village the situation is somewhat different. 4D-movie theater - a good alternative to conventional movies and a great way to spend time with the company. It is desirable that the city had secondary special or higher education institutions, because the main consumer of this service is young people, including students.

We also recommend to consider options with the opening of playgrounds for bowling, billiards or laser battles. Any of these options is undoubtedly an advantageous business in a small city, however it will require a lot of money injections at the initial stage.