What is an online CRM system?

All people love when they are remembered about them, know their tastes and needs. And this factor greatly complicates the life of business companies. Any modern business is aimed at mass attraction of clients, and their retention. And the more customers, the more difficult it is to know the tastes and needs of everyone. But fortunately, the technology is developing rapidly, and a new vision of the business is also emerging quickly. CRM is a business building system that is based on knowing full information about customers, keeping it, organizing it and keeping it in one place. Full decoding of the abbreviation "customer relationship management" is literally translated -controlling relations with customers.

A bit of history

As the saying goes: "The new is a well-forgotten old". CRM system was born in the last century. Before the appearance of large stores in each district of the city had their own local shops. Over the years, sellers have not changed in them, and the client base has remained the same. Therefore, the seller not only knew all his clients in person, but could also foresee their needs. All the information the seller had to keep in mind. In today's world, a large company - the seller of customers is very much, and to keep all the information about them in your head is simply unrealistic. For this purpose, an online crm system was developed. It allows not only to store all customer data in one place, but it also automatically collects information about potential customers from site applications, through various chat rooms and messengers.

Advantages of CRM systems:

• Availability of information about each client of the company in one place.
• The ability to find the information you need quickly.
• Collection of all reporting data in one place and quick access to them.
• Reporting is automated.
• Control over employees.
• Direct communication between employees of different departments of one firm.

Types of CRM-systems

CRM-system is a computer program. It can be of several kinds. The first one is online crm. To work with such programs do not need additional installation on the computer. The work is conducted on the Internet. Most of these systems have an appropriate application on the phone. Another kind of CRM systems requires an additional installation of the program on the computer. Any kind of program is good to use, but of course, the online version is much more convenient. CRM-systems are paid and free. Paid programs provide more opportunities, but small business owners will get a free version.

To use CRM-system or not, this is everyone's business. But if a person wants to keep up with the times, then he must have a good grasp of modern technology. To keep all the information in your head is simply impossible, something will be forgotten for sure. Therefore, it is worth shifting some of the worries to a computer program, and freeing your head for new ideas.