Beer Traditions In Russia, Or What We Can Offer Beer Restaurants

Manufacturers of beer had to apply a titanic effort for many years to form an adequate consumer demand for a drink in Russia. And it should be noted that they have succeeded in general - since 1997, beer sales have grown almost fivefold. However, with increasing consumption beer culture in our country, similar to the famous British pubs, unfortunately, has not been formed.

Of course, during this time, many bars and similar drinking establishments were opened , but they do not have much to the culture of beer. Among the main reasons for this situation are poor knowledge of the market and low level of customer service.

Acting on the principle of "let's take, let it be", non-beer-oriented institutions spoil not only their stylistic consistency, but also the quality of the purchased product. So, bewilderment is the presence of a line of quality imported beer. In Italian, Japanese restaurants - while the visitors are delighted with wine and sake, beer loses its qualities, and then completely wilts. And it is good, if the owner of the institution turns out to be a decent person and disposes of an unsuitable drink. However, there are doubts, confirmed more than once in practice, that in some cases it can continue to be sold to a less capricious audience, obviously guided by the phrase adopted in advanced economies: "Business, nothing personal".

Loses in its quality beer and because of the lack of necessary for its storage and filing of professional equipment. And even if such equipment can be purchased and hosted beer restaurants or bars, the level and quality of maintenance of this equipment, as a rule, is low. Because of this, the drink loses all possibility to preserve its original flavor and taste, and bring them to the proper extent to the consumer.

As for customer service, this is also a big and serious problem, which today stands almost on a par with the above-mentioned classics "fools and roads". For example, the owners of institutions often turn a blind eye to the obligatory creation of halls for smokers and for non-smokers. In the end, instead of enjoying the aroma of beer and soul talk, a person is forced to consume beer and food with a snort of acrid smoke. After all, after contact with the tobacco curtain, even the most expensive and famous drink loses its quality characteristics. And most importantly - this situation completely contradicts the current legislation, according to which every Russian has the right to life and health and not to inhale cigarette smoke if he does not want it.

Often absent or are in the eternal stage of "development and refinement" discount systems of institutions. A visitor to bars rarely can expect adequate discounts and bonuses, although this should be the norm for normal establishments.

Have you heard in most Russian restaurants, bars and pubs about the position of the beer sommelier? And this is not a question of a student who periodically works in this position, but a professional employee who not only can correctly explain the characteristics of each beer, its origin and ingredients, but also recommend with which dish it is better to use.

One can not but note the situation that has become natural when a supplier in a makeweight imposes products cooked at domestic breweries on technical specifications (TU) to a batch of good imported beer, the quality of which, unfortunately, is not always as high as the consumer would like. And beer restaurants either accept these conditions or they have to look for a new supplier.

As a result, all these factors, reinforced by other similar aspects, do not create a joyous picture of the Russian beer market. On the one hand, consumption of this drink has grown, on the other hand, the culture of its consumption has not gone far from the level of the "stall at the entrance".

And the saddest thing is that many manufacturers, suppliers and owners of institutions do not seek to improve the current situation. Probably, for whom it will seem not so important, but experience shows that no field of marketing relations will be really successful until a culture for consumption of this product is formed.