What marketing research can I do with a call center?

Marketing research is quite a capacious concept, which includes not just studying the market of services or goods in a particular industry. This also implies the study of the opinions of consumers on certain issues, the study of the characteristics of the work of competitors and so on.

In a broader sense, we can say that every company from time to time conducts marketing research of various kinds. Another question is how regularly and systematically these studies are conducted. If such a study is conducted professionally and systematically, the effect of the conduct will be much broader. This means that the study of the assortment, prices and marketing policies of competitors will not be random, but planned. Consequently, the resulting marketing information will be complete. If you provide competent work on the analysis of this information, you can expect to improve business performance.

How are marketing studies conducted with the help of one of the Moscow call centers? First of all, you can pay attention to the fact that high-quality research work should begin with exhaustive consultation with one of the telemarketers of the call center. In the course of this consultation, the goals that will need to be achieved through marketing research are necessarily determined. For example, it can be a study of the opinions of customers regarding the quality of the products offered. You can find out why they prefer to use the services of certain firms and what improvements they would like to see. As you receive these or other information, you can find out what changes there are in the customer contact data and correct the information that is available. It turns out that in parallel with the marketing research, the database will be updated.

Often to conduct research use the conduct of customer questionnaires . This means that a person will be called and asked to answer some questions. In the case of consent, well-thought-out, previously compiled questions are listed and asked by the person. All answers are written down and then recorded in a special database. At the end of the project, the data in the form of a completed database and ready audio records of conversations with customers are transferred to the representative of the customer's company. Often such information is transmitted not only at the end of the project, but also at the end of each day or week. In this case, everything depends on the customer's desire. Receiving regularly such information, you can monitor the quality of the project and, if necessary, make the necessary adjustments.

Particular attention during the marketing research is drawn to the preparation of the questionnaire. This part of the work of telemarketing experts is very important, since on how competently this questionnaire is compiled , it often depends on whether the necessary information will eventually be obtained.

The questionnaire should consist of a small number of well thought out questions. In this case, it should be borne in mind that the questions should be clear. This will enable a person to respond quickly to them. Moreover, the most important questions should be at the beginning of the questionnaire, and the least important at the end. This is due to the fact that not everyone is ready to answer all the questions asked. If a person has already answered the first few, the most important information will already be received.