Types of strategies in management

Management as a sphere of professional activity is aimed at achieving the planned goals by any enterprise or organization through the rational use of resources. Any company is guided by the market situation, and the needs of the industry, and the needs of consumers, trying to maximize their profits. Management here not only adjusts the goals, but also shapes them, based on the basic needs of the organization and the characteristics of the market.

Any organization operates in the constantly changing conditions of the market environment, which forces management to find ways to organically adapt the company to these changes. This is the responsibility of strategic management.

In general, any strategy can be defined as an innovative model of actions to achieve the set goals. Its content is a specific set of rules, helping to identify the main areas of activity, which should focus on. Types of strategies in management are very diverse, which is due to various features of both the economic life and the specific features of the operation of each particular company. The use of strategies is necessary when suddenly changing the conditions of the macro environment.

Types of strategies in management are different in nature. Therefore, the offensive, offensive defensive and defensive strategies are singled out. Offensive strategy is active, as it is directly related to the diversification of production or the intensification of the market. It is also the most risky, as it can only succeed in the case of the right niche choice. Defensive is associated with the centralization of management at all its levels in the event of a reduction in activity. The offensive-defensive strategy is aimed at correcting the shaky position of the organization.

Types of strategies in management are directly related to the organization. Therefore, the functioning strategies and development strategies that are characteristic of management are also characteristic of the organization. Consequently, the types of strategies in strategic management are based on common strategies.

The operational strategies are directly related to the organization's activities in the market and the fulfillment of its goals. Any company can choose for itself either leadership in low costs, or differentiation, or focusing. If the price competition of the industry predetermines the internal development tendencies in it, then the company should use leadership at low costs, saving on constant costs. If the company has technological advantages, then it should choose differentiation of its production, achieving the uniqueness of its products. Focusing, however, allows achieving unconditional competitive advantages in a specific segment.

The growth strategy is inherent in newly created, young organizations, which aspire to take the leading position in the industry in the shortest possible time.

Of course, there is no optimal strategy, so each organization develops a unique strategy that takes into account all the features of the macro environment.

The ultimate result of the organization's activities is determined by its objectives. There are different types of goals in management. Goals can be common, reflecting the most important activities, specific, which are developed in each division in the context of common goals, strategic, aimed at solving large-scale tasks and tactical, which reflect the individual stages of strategic goals. Depending on the time goals are divided into short-term and long-term.

Different types of strategies in management help the organization make the best use of its advantages in order to occupy a leading position in the industry.