BusinessStrategic planning

Transition to market planning of enterprise activity as a factor of development

The distribution of corporate control depends on the comparative specificity of the factors of production that form the corporation as a firm and on how the planning of the enterprise's activities is constructed . While physical capital or a significant part of it is almost always a specific investment, other factors of production can more or less specialize, that is, become specific, depending on a number of reasons, for example, technological features production process, the information structure of company, corporate culture, marketing plan, state of the markets relevant production factors, presence of interests claim mechanisms stavschikov specific factors are not the owners of the company, and so on. n.

Taking into account the ability of economic agents to influence the political process, it can be assumed that the marketing planning in the matter of selection of suppliers of financial resources and organization of relations with them, the management of firms will direct to ensure their own interests, including by influencing regulatory bodies and legal Norms.

Proceeding from this assumption, let us turn to the peculiarities of the modern Russian economy and Russian enterprises.

Among the characteristic features of the Soviet economy, which the Russian economy inherited to a great extent, were the unique and unique structural and sectoral disparities in size, the central planning of the enterprise's activities. All this was combined with bureaucratization of management of industry, leveling, the absence of effective incentive mechanisms for workers. Perhaps, almost all in the mid-80's it became clear that this direction of development was hopeless. The need for profound transformation was both at the microlevel, where the main planning of the enterprise's activities takes place, and at the macro level, which implied a structural transformation of the country's economy as a whole. But the structural reorganization of the economy was a very large-scale problem, the solution of which was politically stable, which was absent in the country. It is therefore not surprising that the authors of the reforms preferred to focus on reforming the formal side of property relations, hoping that it will become a catalyst for structural changes.

The result of this approach was a dynamically developing contradiction between the structural parameters of the country's economy and attempts to "push" it towards the transition to market planning of the enterprise's activities. This was especially evident in the sectors with the highest level of monopolization, narrow specialization, technologically backward. The fact is that the human capital of these industries actually has the character of a specific factor of production. The termination of its interaction with other factors, the closure of firms will lead to the fact that the majority of workers will not be able to find work, that is, they will not be able to realize their human capital. Meanwhile, the attraction of these enterprises financing is possible only if the supplier of capital establishes control over them and further deep restructuring, because in their current state these enterprises can not be profitable.

At the same time, the state inevitably needs to take the role of the main intermediary in the economy in order to neutralize the negative consequences of the distorted structure of the economy and financial flows in it, to stimulate the transition to modern strategies of market development.

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