The power of associative connections for creative thinking

The beauty of associative connections is best reflected in prose and poetry. Every phenomenon, action, object and even a person involuntarily resembles something already seen before, and a reminder of it emerges from the depth of memory. This is how the mechanism of association works: everything that has been reflected in our minds is interconnected, in order to reliably gain a foothold in memories.

Source of unexpected memories

The brain is a large filing of leaflets-images, each of which occupies a strictly defined place - the shades of experience refer specifically to this group of objects or phenomena. Where do sudden memories come from? They are guided by associative memory. For example, a candy on a wand will lead on the road to the past in the park, on the carousel, and the noise of cars - on a summer day, when the music in the headphones suddenly fell silent.

Association as a professional tool

The strength of associative connections are used by craftsmen of many professions. Marketers find a path to the collective unconscious through tests that suggest identifying analogies between words, sounds, colors. So there is a hidden advertisement, find the right words of politics or characters from commercials, invent slogans, create logos and go through everything that should force a person to a certain action.

Ways of marketers are writers, using associative connections in many areas. To link one episode to another, to reflect intimate experiences through the characteristics of objective phenomena or the drawing of a character on the example of perception. It is associations that make thinking deeper, faster, more sparkling. They are a clever installation of thoughts, in which everything that is unnecessary is explained from the chain, explaining, but the juice itself remains, the concentrate of ideas.

Psychology of the associative chain

The deep layers of associative connections transmit a line from Dolsky's song: "My plane is a cross on the ground." Even outside the main text, it indicates explicit associations: baptism, fate, crucifixion, the end of everything, and each of these values is indeed reflected in the song.

To whom does the use of associative connections help? People who are trying to create something new, combining an incredibly old way. Lovers get to the truth of the images of the films of Lars von Trier and David Lynch. Writers, actors, directors, physicists, mathematicians - all who know how to organize the idea of reality into a simple and understandable formula of regularities.

The energy of associative connections is most often destructive. It occurs if a person is unconsciously jealous of someone, although there is no reason for that, during depression and immersion in self-discovery, as well as when watching news that often addresses human fears to draw attention to the problem. Making them work on the side of the world is a titanic work. This is the storyteller of the legends about the heroes who have been educating the new generations of Russian heroes from time immemorial. Similarly, American heroes with prefixes "super" act, helping to believe in themselves or justice in this world. The ability to find an association of one's life with the fate of a successful person gives motivation. The Association gives an opportunity to look at oneself from the outside, for which it is worthwhile to decompose the present on the shelves of self-feelings, delving into the causes of the current state with a simple question: "How?"