Stone Island: what does the badge mean?

To date, one of the most popular brands among men's clothing is Stone Island. What does this "bold" line mean? What is its sign? It's no secret that the brand does not hesitate to push the boundaries of the fashion world. Because now it is quite difficult to surprise with the products, which produces Stone Island. What does the badge mean and who gives preference to the brand? Let's try to understand.

Stone Island - which means where to use it?

Start over. What is the hallmark of the brand Stone Island? What does her trademark sign mean? The patch on the left sleeve in the form of a black rectangle represents a compass. It is attached to each of the models of this brand with the help of two buttons. If you want, you can always unfasten it, for example, going to a business meeting. Although "disguise" is still quite difficult. This brand is too characteristic style. The prototype of monofilament nylon, from which the Stone Island jackets are mainly made, was a material intended for water filtration, coated with a steel microscopic film. In a word, this is the so-called peculiar "greetings" from aviation technologies. In addition, various nonwoven materials, "chameleons", color-changing depending on temperature and nylon with polyurethane coating are also used. Thus, you can make the first conclusions about the brand Stone Island. What does the brand mean and symbolize? Of course, practical! However, with this quite bright design brought the manufacturer incredible success. The patch in the form of a compass became really famous.

Signed clothes for brutal men

The brand is not only a product of the creative process of the team of experimenters. This is a very serious base of know-how. Relate to it with great seriousness. Therefore, it is not surprising that so many admirers have appeared today at the Stone Island brand. What the badge means, almost every man knows, who prefers something special in the style of his clothes: the so-called drive.

In general, the legendary wind rose on the sleeve became known throughout the world. And in combination with non-standard cut, lack of ostentatious luxury and minimalism of finish, all models of the brand look very interesting, original. In a word, this is Stone Island. What does the badge mean? Strongly expressed style of the "rebel", allocated from the gray crowd.

Revolution

And so on. Patch of Stone Island. What does it mean for football fans and fashion lovers? Revolution! This brand, which arose in the progressive North, made a coup in 1982. Initially, she specialized in the production of men's shoes, accessories and clothes in a sports style. The founder of the brand was set a goal - to create beautiful and practical models in casual style, very inexpensive, but cult. The brand's signature card was jackets. Although later in the collection began to appear T-shirts, shirts and trousers. The emblem in the form of a compass, along with the "sea" name, recalls the clothes that were formerly worn by the sailors-jackets and coats of coarse cloth with hoods. To date - this is exactly what is needed, for example, a football fan who visits stadiums all year round and in some cases fights with opponents.

By the way, it is worth paying attention to what Stone Island means in Russia. More precisely on how the emblem was perceived. In the 90's, the owners of jackets with a wind rose looked "askew". The thing was that the Russian fans had already "seen enough" of the cult films, where the fighters of various companies featured this sign. Not everyone could afford this clothes. "Space" prices interfered. In addition, there was an opinion that the badge was the so-called emblem of NATO. Well, in the 90 years, Russian patriots perceived it is particularly hostile. However, over time, this sign began to be treated more calmly.

A little more history

Nowadays Stone Island patch has become popular and in demand. What does it mean, where the brand appeared, know far beyond Italy. Flagship stores are open in London, Rome, Milan, Seoul, Paris and other cities. The brand produces both adult and children's clothing lines.

The founder of the brand, Italian Massimo Osti, was able to truly make a real revolution in the fashion world in the shortest possible time. They created a completely new idea of good clothes. It was based on comfort, convenience, thoughtful details. A distinctive sign in the form of a compass became a "pointer" to these qualities of the produced models.

By creating a brand, Osti also embodied his long-time passion for uniform. Practical and functional first collection included only a few things, created from the material used at that time by the Italian army. Militaristic motives were traced in clothes, of course, not only because of its appearance and cut. A business card was, nevertheless, a logo. On shirts and T-shirts, "flaunted" four-pointed compasses. On the jackets is a black patch with a rose of winds, framed by the inscription Stone Island.

Soon the brand became very popular. Of course, because these clothes could be worn for years. She remained in perfect condition. Only patches with compasses could be some problem. Practical clothes, for example, did not break in the fights of football fans, however, stripes could be broken by someone's heavy hand. Separate patches in Russia have even become a "separate product".

Do not lose the position

However, in the late 80's, the brand of Stone Island, its popularity began to lose. Nevertheless, Osti was not at a loss. Stainless steel material was used in the jackets. It was then that models appeared that changed their color depending on the air temperature. The fabric also began to be covered with a special rubber film, which made it possible to provide jackets with excellent water resistance. And again a lot of new fans appeared at Stone Island. What is meant by the sign of the compass, sewn on this clothes, what it is not only for football fans, but for all fans of the original style, combined with practicality, no one was surprised.

Famous label

Thus, the world famous brand Stone Island became the world's most fashionable place. What does this label mean for fans and fans of the original style with a compass on the left sleeve? First, freedom. Secondly, practicality. Thirdly, a pronounced individuality. The label has often become "flaunted" on the shoulders of football fans after the 1992 European Championships. Many shops were looted. It was from there that a lot of jackets were fired, which later flashed through the stadiums. By the way, at that time to go in clothes with such a patch on the game was considered "chic". Fans without this sign on the left sleeve automatically fell into the category of "simpletons." To date, everything is much simpler. A kind of uniform for the fans, this clothing is no longer considered.

Fashion comes and goes - the "compass" remains

In fact, things with this badge won a considerable number of admirers. And despite the variety of different models, this brand attracts more and more people. It seems to point to a high technology, guaranteed strength and other positive qualities of this brand's clothing.