Restaurants Novikova. New restaurants in Novikova

Among the many well-known and successful restaurateurs of Russia and England, the first is the name of Arkady Novikov, a Russian businessman, who has created a whole galaxy of well-known institutions - from respectable and elitist ones ("Biscuit" or "Tsar's Hunt") to simple and democratic (" Stick "). For many years, Novikov's restaurant on Tverskaya Street, in the heart of Moscow, as well as other establishments located in the prestigious neighborhoods of the capital and other large cities, including London, invariably produce a stir among such projects with its innovation and uniqueness.

Biography of Arkady Novikov and the beginning of his career

Before becoming a restaurateur, Novikov himself went through a severe school of cookery. He graduated from the ordinary Moscow culinary college and the Academy. Plekhanov in the specialty "Economics of public catering". Then he went to serve in the army, where for several months he had to undergo training in the school of military dog breeding and to train the service dogs. On his return, Arkady did not lose interest in the culinary arts and settled in the restaurant "University" for the position of an ordinary cook, where he worked for five years. In the early 90's Novikov became first deputy chef in a large restaurant in Moscow "Havana", and then was invited to a similar position in the "Olympic Lights" and Hard Rock Cafe.

Career Arkady Novikov in the second half of the 90-ies

But even a fairly prestigious position in the restaurant "University" was for the future entrepreneur too simple. During the big changes of the 90s, Arkady Novikov starts his own business, the first sign of which was the restaurant "Sirena", opened in 1992. Among the many establishments "Sirena" was the first quality "fish place" in Moscow and introduced visitors to exotic dishes for that time.

Any menu of the Novikova restaurant, especially when it comes to elite establishments, is a true masterpiece and includes dishes that are not yet familiar to the general public at the moment. Often Arkady himself is involved in the process of choosing treats for a new institution, relying on his own experience and the trends that are present in the business at the moment. For 11 long and strenuous years of work, Novikov's restaurants, that is, more than 30 projects, formed a whole group of companies. This is one of the largest similar holdings in Moscow and London.

The restaurant concept Arcadia Novikova

Arkady Novikov is rightfully considered the founder of traditions and principles, which are considered milestones in the development of modern restaurant business. An illustration of the first stage is called "Club T" with its French cuisine. This establishment in 1994 created Novikov. Restaurant reviews receive exceptionally positive, both from critics and from the visitors themselves, and for many years is considered the best "French place" in Moscow.

And in 1996, Arkady opens the "Tsar's Hunt", which became a kind of symbol of the post-Soviet traditional Russian cuisine, returning to it the interest of visitors. The restaurant is located in the center of the Rublevo-Uspenskoe highway, in the village of Zhukovka, and is known for its impressive entourage of wooden beams, carts and barrels, skins of wolves and bears, noble Russian cuisine and a high level of service. Here you can try pies with meat stuffing, herring under the "boyar" coat or Siberian dumplings from game. Over the years, the walls of the institution have repeatedly seen high-ranking guests, including Boris Yeltsin and Jacques Chirac.

Other restaurants of Arkadiy Novikova, opened in the 90s of last century

Also in 1996 the first democratic restaurant-tavern "Yolki-stick" was created, which later will grow into a whole fast-food chain. Novikov's restaurants "Fur-tree-stick" (there are several of them) is a kind of a symbol of Russian national cuisine, which emphasizes home dishes and organization of high-quality healthy food. One of the concepts of the institution is the orientation of the menu on the features of certain holidays. For example, before Easter, the Lenten menu is offered , for Pancake week - pancakes, and during the Olympics - discounts for fans. Franchise "Yolok-Palok" is used in many cities of Russia.

Also Novikov introduced the fashion to create thematic and nostalgic institutions with the appearance of the famous restaurant "White Sun of the Desert" (opening - 1997). It was decorated with the use of plots, photographs and shots from the filming of the film of the same name. The popular institution was built on the site of the former Soviet "Uzbekistan", so the cuisine remained Uzbek, Azerbaijani and Chinese. The visiting card of the "White Sun" is a buffet - dastarkhan (oriental style), kebabs fried in open coals, as well as traditional Uzbek pilaf.

Novikova restaurants, opened in the 2000s

In 2002, the opening of the restaurant "Biscuit" gave popularity to a new direction in the sphere of this business, namely so-called lounge-establishments. Also this year is significant because at that time a greenhouse farm "Agronom" was set up on the Rublevsky highway with an area of 6 hectares. It is still the main supplier of environmentally friendly products to Novikov restaurants, as well as to many other catering establishments in Moscow. In 2004, he launched several retail projects and, in cooperation with businessman Lev Khasis, opened a Russian branch of the French fashion-network of gastronomic boutiques and gourmet shops Hediard, organized a chain of premium grocery stores "Globus Gourmet" and opened a supermarket "Elki-Palki", selling semi-finished products And operating in the middle price segment.

Mid-2000s: new trends and new restaurants

On average, Novikov implements several projects per year. In 2005, he launches the second point of "Japan Mama" and "Little Japan", a joint with the group "Crocus" Shore House, French restaurant Casual, and also opens five establishments on Novy Arbat: Italian "Porto Cervo", karaoke bar "October "And a DJ" Black October Bar ". In total, the entrepreneur accounts for more than 50 projects, which include, in addition to the above, and new restaurants Novikov. Among them are Vanilla, Cheese, Vogue cafe, GQ Bar, China Club, as well as network projects: Prime Star, Kish Mish, Little Japan and others. Many of them became laureates of well-known contests, their chefs are famous all over the world, and the dishes are loved by the metropolitan public. Many establishments become truly cult, for example Vogue Cafe, GQ Bar or restaurant "Cheese".

Lunch at the "Wharf"

Among the many interesting concepts and ideas one of the most unique and non-trivial is, perhaps, the idea of creating a "quay". This is a restaurant on the bank of the river where in the summer tourists can enjoy drinks and snacks on the beach, and in winter, when the pond freezes, guests are offered skates at will and offer hot mulled wine after skiing. Restaurant Novikova "Wharf" has in its menu a lot of dishes: from carpaccio and pizza to herring under a fur coat, sushi and rolls. In addition to 50 conceptual establishments and Agronom Ltd., Arkady Novikov's business is owned by Novikov Catering, which organizes celebrations and banquets, NRG product (the supply of seafood), Mainstreet (real estate trade) and a chain of florist shops, Studio Flowers 55.

Novikov Restaurant & Bar, London

In 2012, due to business development and the expansion of the restaurant network, not only Novikov restaurants in Moscow, but also its points in London, are being opened. The first British institution under the brand Novikov was a restaurant located in the prestigious London area and combining dishes of Chinese, Japanese and Malaysian, as well as Italian cuisine and a large bar. He was extremely frustrated by the liberal newspaper The Guardian for excessive bourgeoisness and, as a result, became famous throughout the world and became extremely successful.

In the middle of summer of 2013 opened its Russian counterpart Novikov Restaurant & Bar, which differs pathos and pomposity. After, in 2013, in the same place, in London, Novikov opens the restaurant Rextail. Its main accent and specialty are meat steaks of the highest level, including steaks from the meat of the Irish bull, as well as fish dishes and game dishes. The chief of this restaurant is the Englishman Adrian Martin, whose specialties are fragrant black cod and roast goat.

Products and technologies of cooking in restaurants of Arkadiy Novikov. Participation of institutions in international competitions

Novikov Group does not only focus on cooking technologies, but also on the freshness of raw materials and its exceptional quality. As stated earlier, vegetable products in restaurants are supplied by the own enterprise of the businessman OOO "Agronom", and, for example, fish is brought by airplane. As for the unique cooking technologies, for example, Novikov's Krispy Kreme coffee shop has a patented technology for producing donuts and has its own production line located in a cafe. Its culinary positions and individual master classes Novikov Group annually presents at the international festival of the best restaurants in the world - Taste. Pan-Asian cuisine is represented by the restaurant. Lee, and the Italian "Cheese" prepares delicious fish and meat dishes.

Chefs of restaurants

Among the chefs of the restaurant giant are many talented bosses who worked all over the world. In the China Club, the kitchen is run by Andrei Likhachev, whose hits include carpaccio from wild seabass, a goat kidney baked in a salt oven, a Peking duck, considered one of the most "right" in Moscow. It is worth noting the Pan-Asian cuisine of Novikov Restaurant & Bar performed by the special guest from London, Sai Yamaoko. Restaurant "Cheese" is represented by the famous chef Mirko Dzago, thanks to which the establishment is one of the most popular Italian places in Moscow. Noteworthy is the restaurant "Nedalni Vostok" with an open kitchen, where visitors are on par with the chefs and watching the preparation of dishes. Unlike other well-known owners of such establishments, Arkady Novikov, whose restaurants do not resemble each other or each other, cares about the uniqueness of interiors, kitchens, menus and concepts. To date, the businessman has on his account more than 50 successful projects, and in the summer of 2012 the company celebrated its 20th anniversary.