Promotion of the site in-house: advice of specialists

Recently, a very popular affair has been the promotion of the site on its own. Lesson is, of course, not so simple as it might seem at first glance. True, not everyone understands this. And they believe that they will be able to easily unleash their own website without unnecessary hassle. Unfortunately, it is not everyone who turns the idea into reality. If you pay specially trained people, the creation and promotion of the site will cost you quite expensive. So sometimes you just need to know some secrets that will help you to do everything yourself, without help.

Why himself

But before that it is worthwhile to understand why it's best to do everything yourself. Promotion of the site on its own, as already mentioned, is not an easy task. Moreover, the payment for this service to outside organizations will also be expensive. So the first reason why it's best to comprehend the ways of website promotion is saving.

The second point: as they say, if you want to do something good, do it yourself. Indeed, if a person spins his page on his own, and even skilfully, he will achieve a greater result than by contacting specialists. Hence, the effectiveness of actions is increased.

Promotion and promotion of sites is not only a difficult, but also an interesting activity. If you can promote your own page, then in time it will become an additional source of income.

Types of visits

Let's start with what people do not know about created sites. This is the first problem to be faced. Promotion and promotion of sites can be carried out in many ways. But they all fall into three subtypes.

Sorting by visits is an important point that will allow you to choose the right direction when promoting.

Direct access to the site is the first type of visits. When the site is promoted on its own, this feature is usually missed. At direct call users will learn about your page with the help of business cards, announcements, television, etc. The pages selected in the browser tabs are also considered a direct visit.

The second option is the link from another site. We can say that this is a kind of visit with redirection. Promotion of the site by its own means very often implies the use of this particular method. Usually, he does not need anything special. For example, you can create banners or just communicate and insert links into your posts on your page. True, the latter method is not very welcome.

The last type of visits is the search engine. People find on your page the right information, which leads to the promotion and promotion of sites. This is also a very good option. But he might need help. In principle, the ways to promote the site are diverse. And to get the maximum result, you just need to use all types of visits. But how to do it with minimal costs? Let's try to figure this out.

Specialization

The system of website promotion is very difficult to understand. But if you try to express its meaning in a simple language, people simply need to quickly find the information they need on your page. And then it will unwind much faster. What helps in this? Of course, specialization. That is the chosen direction.

Make the choice you need at the design stage of the page. Agree, it is not very convenient to attend an online clothing store, where you can read a book, as well as watch a movie. At first glance, it may seem that this is the best promotion of the site on its own. But, as practice shows, pages specialized in one direction are more popular. So it is from this that the creation and promotion of the site should begin.

Planning

After you have thought about what will be your page, you need to prepare a small plan. The one according to which users are supposed to be looking for your site among others.

In principle, often people do not take this problem very seriously, because there is such a thing as SEO-site optimization. It just becomes the most popular activity in the network. And thanks to this step, the promotion of the site itself is very convenient.

What's the point? The fact that you write the so-called keywords, according to which will be the search and the issuance of your site in the search engines. After this, it is necessary to conduct SEO-copywriting. In other words, write the text of your page in a special way. This is usually done by specially trained people - copywriters. But you can spend a few hours of your time and prepare a quality text for filling. You keep all this and wait. The result will be seen quite quickly. This system of website promotion is extremely popular. After all, as practice shows, it attracts visitors best.

Social networks

Above all, social networks can help you. If you are their active user with a lot of friends and acquaintances, then it's time to invite your friends to visit your page. Of course, this is not the best scenario. But to start work, it is more than good.

The main thing is not to post ads and requests openly. You can simply be blocked for advertising and spam. Not the best outcome. So it's better just to ask a few friends for a bit about the page you created. So there is an initial promotion and promotion of sites. In addition, sometimes you can refer to the page in different communities. But also without unnecessary advertising - it will be followed by the blocking of the profile.

This option is not suitable for inactive users. Thus, we have to come up with more universal options for the development of events. Especially if a person plans to engage in serious business with the help of a website.

Spam

Strictly speaking, very often an effective method of promotion is nothing more than spam. Or advertising. It is best to register under some specially created mail and with a fictitious name on various sites and forums with the same specialization as you. After that, it's enough just to compose and send an advertising message that will attract new users.

In principle, an effective, but rather suspicious and questionable approach to solving the problem. Why? Very often people hide viruses in this way. So you have to try hard to attract users and prove that you are not a fraud and not a villain. It helps here usually a long presence on the forum as a real active person. Encourage trust in yourself, and then spam can help you. Promotion of the site by own strength in this case will turn out to be a success.

contextual advertising

Another effective way to solve the problem is to use contextual advertising. However, for it it is necessary to pay a little. But the money is not so big that one can experience it.

Contextual advertising - these are the very ads that the search engine shows you everywhere. For example, "Yandex.Direct" or "Google". And here it is also necessary to think a little about SEO-optimization. In addition, it would be nice for this to study the most frequent searches of users in search engines regarding your referral to include phrases in advertising.

This is not the fastest, but legal and low-cost method. It does not scare off users, because Google, for example, will not advertise a page with viruses. The trust of visitors is something that will help you to quickly increase the popularity of the site.

For direct visits

If money does not matter to you, you can sometimes spend to provide a large number of direct visits to your page. As already mentioned, this happens with the help of the seen advertising on TV or in newspapers, on business cards and flyers. All this will help you in promotion.

To succeed, it is best to leave your advertising flyers everywhere. Wherever you are, at work, at a university, at a cafe, and so on. The main thing is to carefully design the leaflet and the text on it. All this should attract users. And when it's done, just wait. The method will not bring much success, but people will know about the existence of your site and will be able to visit it when it is necessary.