"Pal Mal" (cigarettes): the history of the brand

Cigarettes "Pal Mal", photos of which are in this article, are very popular among smokers. Immediately after the release of this brand of cigarettes have become widespread throughout the world.

Brand History

Cigarettes "Pal Mal" appeared in 1899. Their manufacturer was the company Butler Company. And the name of the brand came from the popular game of the seventeenth century. It used a blade (maleus) and a ball (palla). Initially, "Pal Mal" was planned to make a premium class.

In 1907 the cigarette brand was bought by American Tobacco. Testing and innovation began. A new design and production technology was created: the piling of tobacco, the size of cigarettes. But the filter in those early times was not there. But thanks to innovations, smoking has become much more pleasant and easier.

The highest popularity of "Pal Mal" reached in 1960. In America, the brand came in first place. The new design of cigarettes brand completely justified. Long cigarettes (ten centimeters) appeared, creating a new standard. This format was in great demand among smokers.

The peak of brand popularity was achieved partly due to the advertising of gambling. And this further contributed to the sale of cigarettes. In 1966, the brand "Winston" appeared on the tobacco market, which became a strong rival of "Pal Mal". The new brand started to be sold also in different versions. And the brand "Pal Mal" (cigarettes) began to take its market positions.

Somewhat later, the brand became the property of another American company. But by this time, "Pal Mal" began to surrender their popularity positions, because they still did not have a filter. He appeared only in the eighty-seventh year. And a new design appeared on the market. Now "Pal Mal" is one of the most popular brands, which is sold in sixty countries of the world.

Cigarette standards

Initially, the manufacturers did not intend to produce cigarettes of different types. And while this happened, a long time passed. Initially, cigarettes had a standard length of 85 millimeters. Later, new ones appeared. Cigarettes "Pal Mal" thin steel produced by a length of 100 millimeters.

Thanks to new technologies and experiments, the tobacco taste became much better and more pleasant. Now it is softer that it does not cause perspiration in the throat. And the brand logo remains standard and does not change.

Design of packs

The Pall Mall logo immediately became memorable. Like the style of his inscription - nuvo. This is an integral part of the design of cigarette packs. They depict a coat of arms and two royal lions, which are supported by a shield. On it is written the motto, which in translation means "Through thorns to the stars". The same is part of the state seal of Kansas.

Under the shield there is a banner with another Latin motto. In translation "Under this banner you will win." "Pal Mal" (cigarettes) have on the packaging one more slogan.

Over the years of the brand development, the design of packs has undergone many changes. But it was always easy to recognize. On each pack the contents of tar and nicotine are necessarily printed. Aromatic cigarettes can be easily distinguished by the color of the package.

Kinds of cigarettes

Manufacturers of tobacco products now aspire to produce several types of cigarettes of the same brand. Companies are oriented on the types of smokers. Some need strong cigarettes, someone prefers the weaker ones, with the least content of nicotine and tar.

And some consumers of the tobacco market like to smoke cigarettes with flavors. And the length and thickness of the "smoking rod" is of no small importance. All this creates a demand, and accordingly, the production of several types of cigarettes is required. And the more of them, the better.

In 2008, "Pal Mal" again changed its appearance. The colors of the packets have changed. They became blue, orange and red. At the moment, the main line of the brand consists of three versions:

• RAD. Contains (mg) 10 gums and 0.8 nicotine.
• BLUE. Contains (mg) 7 gum and 0.6 nicotine.
• AMBER. Contains (mg) 4 gums and 0.4 nicotine.

In addition, new cigarettes of the brand "Pal Mal" with menthol appeared. And a number of format Super Slims:

• Tropic Twist;
• Blue;
• Menthol;
• Aromatic.

Due to the variety of "Pal Mal" - cigarettes, suitable for any type of smokers. This makes the brand one of the most popular in the world. The people are attracted by the wide range of cigarettes offered by the tobacco market. In addition, this company spends a lot of money on advertising, which also contributes to increasing popularity.

Taste qualities

Manufacturers of tobacco products in modern times are guided not only by the design of the packaging of cigarettes, but also on their taste. Products with menthol content give fresh breath. And the superslim format has several flavors. Tropic Twist has notes of tropical sweets. Any Aromatic has its own subtle, "airy" flavor.

Brand distribution around the world

In the Russian market, "Pal Mal" (cigarettes) appeared in the ninety-seventh year. And since that time still enjoy unflagging demand among the smoking population. Mostly they are bought by young people under the age of thirty. In 2005, Russia became one of the first countries in which a new format of the brand appeared - superslim.