Jeans - the founders of the revolution in the fashion world and the cherished dream in the Soviet times of all the fashionable and fashionable women. Similarities of those we used to see in shops, were invented in the middle of the 19th century for farm workers. Strong, but at the same time cheap, sewn from rough fabric, they are ideally suited for work in fields and in mines. However, the first mention of clothing made of cheap cloth of this type is referred to the 17th century. The fabric from which the clothes were made was called "denim," but later the name changed slightly. Of denim sails were sewn, and over time, pants from canvas began to be called "genes", or "jeans" in the American manner. At the moment, there are several varieties of denim: shambri, twill, gin, stretch, ecru. Denim - the most expensive fabric of all listed. In the form in which jeans have reached our days, they began to produce in 1873, when the production of their patent Leiba Strauss. The dye for clothing was resistant to dark blue. With three pockets, thick and easy to wash, the new wardrobe thing almost immediately entered the world of fashion and remains there until now.
Jeans and Malvina
"Malvina" they were nicknamed not in honor of the heroine of the story about Pinocchio, the blue-eyed beauty of Malvina. Jeans took their name from the brand that made them - "Mavin". The foreign name was a novelty for a population that was unusual for imported things, so they gave their own, customary hearing.
Jeans of the firm "Mavin" corresponded to all fashion standards, which made them literally the number one goal for all who want to stand out from the crowd. A characteristic blue-and-blue color, with a tinge of purple, a rough seam, a shabby appearance, but the most important thing that distinguished the owner of a fashionable thing is the embroidered name of the label with green and red threads on the back of the pants. "Malvina" produced with a zipper and an elastic band, which caused a special interest in the pants.
Style jeans-malvin
Models of such an unusual thing, like jeans, did not differ in variety. The proud carriers of the pants could be satisfied with only two types: straight and narrow. The first jeans-malviny were straight, it was the usual style for all jeans produced by well-known brands. After the "Malvins" gained popularity, the company began to produce pants of another style. A distinctive black of these jeans was an overstated waist, a loose cut in the hips and narrowed to the bottom of the trousers. This tailoring provided a huge demand and brought the company an unprecedented popularity.
Jeans-Malvina 90's - a copy of expensive brands
The first jeans inhabitants of the USSR received only in 1957, and even not all of them could buy them. Not only that jeans were available only to two big cities, Moscow and St. Petersburg, so they were also a high price and a deficit in quantity. One of the most popular brands, producing jeans, was "Levais". Even used jeans, worn not only for fashion, but also for time, cost a minimum of 200 rubles, while the average salary was only 120. Only at the end of the second millennium, cheaper analogues began to appear on the market. One of such analogs were jeans-malviny. 90 years have forever left in mind the very pleasant moment when on the shelves of shops appeared affordable jeans. Now almost everyone could buy them. Although the trousers did not add prestige to the bearer, they were not expensive, and the brand that produced them did not seek interest in the world of haute couture, the "Malvins" became firmly established in history.
"Malvina" as part of street life
The jeans of the "Malvina" were often accompanied by the labels of other companies, such as Gucci, Versace, Levais, Trussardi, and others. Despite the fact that the pants were already "marked" by the brand, it did not stop to sew names and logos of other companies, because it was especially popular with young people. "Malvina" was sewn from a popular at the time boiled fabric, this material was quite difficult to get. Jeans-Malvina men's were different in the first place, of course, in size. Narrow versions in the men's collection and did not meet, although men chased the jeans of the brand "Mavin" with hardly less diligence than the girls. Jeans-Malvina women were produced in small, in comparison with men's sizes. The same style of pants and sewing remained unchanged for all.
How the "Malvins" wore
The most popular way in the 90s was a combination of trendy jeans, sneakers on legs (both for women and men) and sweaters. The boys preferred to wear thick sweaters of the company "Boss" or Turkish production, the girls preferred the sweaters from angorka. This image has become a true symbol of fashion, it is this combination in clothes that is remembered by all natives of the USSR in talking about those times. Almost for uniforms it was considered to wear "jelly" jeans, filling a sweater in them, because the labels on the back of the pants were so clearly visible! However, not all the parents liked the appearance of their children, but there was nothing to do, fashion is fashion.
Jeans "Mavin" in our days
The jeans that we used to see on the shelves of shops and mannequins today, only remotely resemble those first pants that went on sale in the USSR. The most approximate option to the modern one can be called with certainty the "Malvins", especially their more popular narrowed version. Narrow jeans are worn by almost every girl, they are still in vogue. The production of pants is occupied by every self-respecting brand of clothing, because the most popular part of the wardrobe today is jeans-malvins. Photos of models wearing these famous pants are found in every fashion magazine, no matter what is popular in the season, the fashion image never goes without them.
With what to wear jeans malviny
For a small amount of time, fashion made a huge step forward, which, of course, strongly affected the jeans. Today on sale you can find a huge number of options, a variety of colors, styles and sizes, different styles. "Malvinka" became a big breakthrough, their narrowed model became an analog for sewing jeans of all famous brands, which are produced today. Modern women, lovers of narrow jeans, opened up a lot of ideas for images to the world. If before jeans did not match with elegance and grace, today ladies bravely put on with them high heels and shirts, which is quite consistent with business style. For a festive version, you can put on elegant shoes and a smart blouse, and the rightly selected jewelry will come to the right place, which will complete the image and complete it. Casual style will not do without shoes on a flat sole: ballet, sneakers, sneakers. Jeans will be very welcome, and the choice of outerwear will not be the slightest effort: T-shirts, T-shirts, blouses, shirts, jackets, sweaters and much more.