How to make money on "Amazon": step-by-step instruction

Many beginning entrepreneurs are engaged in business in the format of online sales using the interfaces of popular online stores - such as, in particular, "Amazon". What features does this portal provide to users? What can be effective sales strategies on Amazon?

General information about "Amazon"

The Amazon.com project is one of the world's largest online stores. It was founded by American entrepreneurs, but now the brand "Amazon" is known in many countries of the world. How much you can earn by selling goods using this site is a question that is asked by both experienced and novice entrepreneurs. Responding to it is clearly difficult, but the platform in question has a number of undeniable advantages that make it possible to make a successful business.

The main feature of the online store "Amazon" is that anyone can sell products in it. The online interfaces of this portal are used as:

- showcase, a platform for placing information about goods, their classification in different categories;

- a tool for organizing communication between sellers and buyers;

- a tool for making payments.

Thanks to this functionality, Internet users can earn money online. They can both resell goods, and sell those that are made by themselves. The seller's pricing policy on "Amazon" is also determined by himself: it is possible to "dump" or, conversely, increase in certain cases the price of the goods.

Thus, you can make money on sales on "Amazon" by applying a variety of strategies. In turn, the service itself earns a small commission from transactions between sellers and buyers. In addition, many goods are sold directly from "Amazon" as an independent party of trade relations.

In the general case, sellers and buyers of amazon.com can conclude deals, being in any state. But in some cases, the rules of the company "Amazon" introduce restrictions on the turnover of certain categories of goods. Therefore, wondering whether it is possible to earn money on "Amazon" (reviews of users of this portal, presented on thematic resources, can confirm this), it is necessary to know in advance whether there are such restrictions on those products that are planned to be realized through the online site in question.

Let's study now how the functionality of the online store in question can be used to earn money on sales.

Functional "Amazon": registration

The first thing a person who thinks about how to make money on "Amazon" is to register on the corresponding portal. To do this, go to the website of the online store, and then select the option Your Seller Account (we agree that the original English version of the portal is used).

The next step is to update the seller's data. You must select the option Start Selling, after - Individual Sellers ("seller as a private person" - again, we agree that it is about the organization of sales by an individual). It can be noted that one of the advantages of individual trading on "Amazon" is the absence of many commissions from transactions, while legal entities in many cases are obliged to pay various fees to the system. Therefore, considering the strategy regarding how to earn money from Amazon from scratch, it is useful to pay attention to the appropriate nuance of using the platform in question.

After the seller has chosen a suitable status of a trading partner, he must enter basic information about himself, as well as indicate the data on the payment instruments that he intends to use (in particular, in order to return money to customers in cases stipulated by the rules of the Internet- Store).

To complete registration, the seller needs to take an automatic call to his phone: you need to enter his number, wait for the call and listen to the 4-digit code, which you must then specify in the appropriate form of the site. After the registration is complete, you can start earning. "Amazon" offers for these purposes quite convenient and functional interfaces - we will consider the peculiarities of their use.

Functional "Amazon": how to start selling goods?

In order to start selling, you need to enter the registered account of the online store. After - choose the category that corresponds to the product that is intended to be sold. For this purpose, you can use the search for relevant items using keywords. If a person thinks about how to make money selling books on "Amazon", then it makes sense to find a work on a specific topic on ISBN, unless, of course, a person is not going to sell their own books, which, of course, can also be done using the interfaces of the Online store.

After the optimal commodity position is determined, you need to click the Sell yours here button. Then you need to specify the main characteristics of the product, describe its state, appearance. It is useful to reflect information about the availability of packaging, instructions, various accessories. Then you can set the price for the goods. Her, as we noted above, a person determines on his own.

It makes sense, of course, to focus on prices for similar commodity items. There are a lot of strategies regarding how to make money on "Amazon" by reducing the selling price of goods or, conversely, literate its overstating. The choice of a particular approach depends on many factors: the product category, the sales market, the distance between the seller and the buyer, the novelty of the product, the demand for the goods in a particular market. After the seller has determined the optimal price, it is necessary to indicate in the appropriate form the quantity of goods sold.

The next most important moment is the choice of the method of delivery of the product to certain regions. If a person is just starting a business on the Amazon, then it makes sense to limit himself to the territory of his state, as well as those nearby and, probably, using a similar transport and logistics infrastructure. The availability of knowledge on how to work with these or other channels of delivery of goods, the seller will, first of all, calculate the dynamics of sales. Knowing how soon this or that product will be delivered to the buyer, you can plan further sales.

The successful solution of the problem of "how to make money on" Amazon "without investing a beginning entrepreneur" largely depends on his ability to plan sales. After the marked terms of trade are determined by the seller, you can confirm that the goods are displayed on the virtual display window. The next task of an entrepreneur is accepting orders from customers and arranging the delivery of goods. Consider how it can be solved.

Functional "Amazon": design of goods for the seller

In order to check whether there are orders for the exhibited goods, the seller must enter his account, and then select the option Manage Your Orders ("Manage Your Orders"). If there are orders, then you need to arrange the parcel. To do this, enter the Order Detail area, which specifies the method of sending. After you need to print an accompanying sheet containing information about the product, as well as the buyer. It must be applied to the product to be packed.

After that, you can send the goods in the manner specified in the order form - most often through the state postal service. Once the parcel is sent, you must confirm it in the sales control panel on the Amazon (option Confirm shipment). After the shipment has been confirmed, the seller can receive cash on his account.

There are a number of nuances that characterize the management of the seller's account in the interfaces of "Amazon". From the point of view of solving the problem - how to make money on "Amazon", they need to be taken into account.

Merchant account management: nuances

The main options available to the seller in the interfaces of the store in question are:

- Display of goods for sale (Current Inventory);

- display of orders list (Orders);

- reflection of paid orders (Payments);

- Seller's personal data (Seller account).

In case the user needs information about a particular order, you can find them by using a special search string. In the event that any of the goods are sold, then confirmation of this comes to the e-mail of the entrepreneur. Using the various modules of the seller's account management, you can view information about the user's rating. You can also study feedback from customers.

How effective the business will be at Amazon, how much you can earn, depends largely on the relevant indicators. The higher the seller's rating, the more positive reviews he has, the more dynamic the sale of the goods exhibited by him can be.

In cases stipulated by the rules of the online store, as we noted above, the entrepreneur is obliged to return the money to the client. For this purpose, a separate interface form is used - Issue a refund.

What else should you pay attention to a person who asks a question - how to make money on "Amazon"? Comments and opinions of experts on the specifics of sales on the portal are found on many thematic resources, and if you study them, you can determine the following list of recommendations regarding the use of the site:

- the seller should regularly check the e-mail, in order to create an order as quickly as possible;

- when exhibiting the characteristics of the goods should pay attention to even the most minor details - this will increase the confidence of buyers;

- it is necessary to pay sufficient attention to messages from customers on certain issues - this again, contributes to the growth of trust, as well as the emergence of regular customers.

Do not initiate communication with the client through third-party tools: you only need to use the regular messengers of the Amazon. These are the features of using the account of the seller of the online store in question. The order of using these interfaces is important, but no less significant aspect of solving the problem - how to make money on "Amazon" will be the application of effective sales strategies.

Consider examples of those that are recommended by experts. Among the common approaches to ensuring dynamic sales on the "Amazon" - the implementation of well-known brand goods.

Effective trading methods: selling branded goods

Suitable types of products can be: electronics, clothing, shoes, jewelry and gift sets. The most important advantage of the sales strategy in question is the ability to quickly identify the main price trends for certain types of goods. Knowing them, the seller will be able to determine the optimal price for their proposals, to assume whether it is possible to earn ("Amazon" may be not the only resource on which a person will trade) on a particular type of product in principle.

Sale of branded goods is a great way to generate custom traffic on the seller's account. Even if one of the target positions is not implemented, the buyers will nevertheless visit the entrepreneur's page and, probably, get acquainted with his other proposals, will contact him.

The second sales strategy is the realization of little-known products or the one that is produced by the seller himself. In both cases, the seller takes the role of the brand. In the event that it sells little-known goods, it can become recognizable by their dealer. Under the second scheme, he will be able to control the sales strategy completely - both at the level of the assortment and characteristics of the products sold, and in terms of determining the selling prices for goods based on their cost and market trends.

Effective trading methods: promoting your own brand

This trading strategy can be suitable for entrepreneurs who are thinking about how to make money on Amazon without investments, since purchases of little-known goods, unlike branded goods, may require smaller amounts of capital. If a person produces the goods himself, then the questions of expenses will be entirely at his disposal.

Within the framework of the considered sales strategy, it makes sense, along with creating an account on "Amazon", also to develop a separate website on which such information about the goods being sold will be disclosed. This resource should be optimized from the point of view of ensuring high positions in the search systems upon requests in the form of the name of the corresponding products. It is possible that the content of this site will be decisive from the point of view of the buyer's decision to purchase the goods.

In order to earn money on "Amazon", you can use tools that complement those that are available to users of the interfaces of the online store in question. These are the nuances of applying common sales strategies. Note that they can be used by the seller and at the same time and alternately - depending on what specific products he sells, in which markets, and with what resources.

There are a number of expert recommendations that are useful for any sales strategy. They can be quite effective from the point of view of solving the problem - how to make money on "Amazon". Feedback from experts on these recommendations can confirm their effectiveness.

What specific councils are we talking about? First of all, experts recommend paying attention to the quality of the content generated on the seller's pages.

Recommendations of experts on sales on "Amazon": the formation of content

Despite the fact that the interfaces of the Web pages on the "Amazon" are standardized, the user can nevertheless configure a number of parameters for visualizing the content.

So, it makes sense:

- use clear, high-resolution photos of goods sold on a white background;

- create as much as possible informative headings on commodity items;

- to form a detailed description of the goods, if possible excluding information that does not directly relate directly to the product.

The content on the seller's page can also be formed taking into account the use of various keywords. The way they can be can be determined experimentally by performing a search for similar products using a special line: when revealing the most current results of issuance, you should record the words used with the corresponding queries - they will be key.

Expert recommendations: bonuses for buyers

Is it possible to earn money on "Amazon", giving buyers different preferences that are not related to price policy? As many experts believe, it is quite. Appropriate preferences can be:

- free or reduced delivery;

- a lighter return procedure - perhaps even on more liberal terms than with the rules prescribed in the online store's default policy;

- Active feedback from customers - even for the most minor issues.

All 3 options can stimulate sales growth.

Expert recommendations: expansion of market presence

Is it possible to earn money on "Amazon" (reviews regarding this aspect may be ambiguous, but nevertheless it should be paid attention), concentrating sales in one or a small number of markets?

As many experts believe, the dynamics of sales for the promotion of goods in a large number of markets is higher than if the seller operates within one or two. The main argument in support of this approach is that due to the development of new markets, demand increases due to the additional buying activity of citizens with different preferences.

Actually, this nuance characterizes almost any business: the larger the market, the more capital it addresses. Thus, to promote goods in different countries, adapting and content on it to the preferences of consumers, the entrepreneur, of course, should strive. But it also makes sense to pay attention to the specifics of demand for a particular product, to identify factors that determine whether it is possible to earn ("Amazon" is a functional sales tool, but the effectiveness of its application is determined by the user himself) on a specific product or group of goods sold, This or that market.