How to draw rallies "VKontakte" - in a group or among reposts? How to draw a draw "VKontakte"

Holding contests in VKontakte is one of the most effective ways to promote and attract people to the group. With the help of all kinds of competitions, you can not only increase the number of subscribers, but also revitalize the audience. Users are happy to make reposts in the hope of winning.

There is a huge number of regional communities that have become popular and gained a large audience due to the fact that they bet in the promotion of prizes for entry and repost.

How to draw rallies "VKontakte"

Today, in order for the contest to bring the result, it is necessary to try very hard, to show imagination and spend money on the prize fund. The audience is already tired, has become less involved in such events, in connection with which the administrators have a natural question: how to properly draw a "VKontakte" to interest users?

Despite the fact that each competition should be individual and creative, there are some features that are characteristic for events of this kind. Do not know how to draw rallies "in contact"? Just follow the basic rules.

Competition Rules

The first thing that needs to be done is to organize the competition correctly, so that as many people as possible can participate in it and from whom to choose. It is necessary to detail the conditions of the drawing, that is, what actions are required to be performed, what kind of prize will be, when and how the results will be summed up.

Basic moments

Interest of the user will attract the following moments:

1. The visual component is very important, users will be more willing to participate in the contest if they see the prize, so place an attractive picture on the poster, ideally it should be a picture of the prize.
2. Do not know how to "VKontakte" to draw a prize draw? First of all, do not forget that the main interest for the participants is the prizes. Therefore, in details, write information about them. For example, for the first place the winner will receive a pizza, for the second - a discount coupon 50%, for the third - a 10% discount. The more prize places, the more active participants will be included in the rally.
3. In details, write down the conditions - what needs to be done to participate? The conditions should not be complex, but if there are several, divide them by the points. Example:
   • "You must be subscribed to our group."
   • "You must make a repost record."
   • "You can not delete a post before the end of the competition," etc.
4. Specify the end date of the draw and how the winner will be selected. For example, "On the last day of the month, with the help of the winner selection application, the results will be summed up, the process will be shot on the video, which will be posted in the group." Good luck, guys! "

How to interest an audience

How to draw rallies "VKontakte" in the group, so that the contest would interest the participants? You need to add creativity.

Come up with an occasion, timed to an event, a holiday or any other occasion. Despite the fact that everyone has long understood the purpose of the competitions, he will bring more results if the participants see in him an interesting legend that will add entourage. The drawing can be timed:

• To the calendar date;
• The new seasonal collection of the store / brand;
• Start of the season (ski, summer and other);
• The onset of summer;
• As support of the action, sale, new goods receipt, etc.

You can come up with a huge number of interesting and creative ideas.

When choosing a topic, do not forget that this tool gives an opportunity to not only gather an audience in the "VKontakte" group, but it can also be an effective marketing tool that will help inform consumers about products, and, most importantly, increase sales. So how to draw a "VKontakte" draw among the reposts as effectively as possible?

What else to pay attention to

For good results, you also need:

1. Choose a thematic prize. Do not play a microwave, if your specialty is sporting goods. This approach not only prevents you from attracting the maximum target audience, but also puts you in a stupid position. In addition to the fact that the prize must correspond to the activities of the community, it must also be valuable, either value or uniqueness.
2. Write a unique text. The key to the success of any competition is a vivid picture and catchy text. Today, in an age of information surplus, users scroll the news line very quickly, rarely stopping only on interesting posts, your task is to hook a person and not scare away the long text. Remember that the reader makes a decision in seconds.
3. Advertise the competition. Do not know how to draw a "VKontakte" draw? If the number of the community is less than 10 thousand participants, then it is not necessary to count on good results. In advance, think about this moment, pay for advertising, negotiate with administrators of similar groups on reposts. Cooperation with close-minded communities always yields results, but in no case do not work with direct competitors.
4. Remind subscribers about the contest. If the prize is valuable, then the contest can be stretched for a long period. Some competitions stretch for a month, and many subscribers just forget about it, and new members of the community may not even know about the rally. To avoid this, you can do the following:
   • Consolidate the announcement of the competition in the community cap;
   • Publish additional posts about the passing of the drawing with reference to the main record;
   • Make a mailing about the contest (on your own site, on other resources, postal).

Summarizing

The correctness of the procedure for summing up the results should be approached with special care.

Do you think how to draw rallies "VKontakte"? An occasional winner must be chosen honestly. The key to future successful contests is the transparent and clean election of the winner. If your goal is to develop the group and work with the audience, then additional risks are not needed. If suspicion of fraudulent results or the identification of other violations, the group may be completely blocked. How can this be avoided?

1. Choose the winner honestly, making the process as transparent as possible (video report, photo report or live broadcast).
2. Summarize the results strictly at the appointed time.
3. Place a photo or video with the awarding of the prize.

Ask the winner to write a review, talk about their impressions of the drawing, about the product, separating this kind of posts from a separate topic in the group.

Contests can provoke bans

Most community administrators know how to draw a "VKontakte" draw, but they do not know that all kinds of contests can do more harm. There are a number of rules, non-observance of which may entail the blocking of the community. Therefore, carefully study the requirements, choose the conditions and prizes.

Virtual incentives in the form of gifts, voices and stickers can be given only to participants in creative competitions, for example, for the best drawing or photo. When distributing virtual prizes for the activity shown in the community, you can be blocked.

If the administrator of the community follows all the listed rules, then he has nothing to fear. Next, you can go to the question of determining the winner.

How to choose a winner

How to draw rallies "VKontakte", we disassembled, now go to how to choose the winner. There are various ways for this, but in most cases the casual participant wins, who has shared a competitive post with his friends. If you choose manually, the administrator may be suspected of cheating, so it's better to use special services and record the process on the video.

There are various applications that automatically determine the winner. Find them is easy, for this in the menu on the left, go to the "Games" section, enter the name of the application in the search box. What applications are there?

• Lucky you. The most popular program, with which you can very quickly and easily choose the winner. It's easy to use: in the top field insert a link to the entry about the contest, in the bottom - a link to the community. Automatically from the list of shared participants, the program will determine the winner.
• "Selector". The advantage of this application is that it can determine any number of winners, who have shared a record, from participating in the contest.
• Random App. To get started with this program, you must allow access to personal information. There are several options for choosing winners: shared a record, according to the likes, of all participants.

Websites

In addition to the official VKontakte applications, you can use the following sites:

• Konkurzilla.ru. Working with the site is extremely simple, you do not need to install anything or open access to personal information. You just need to enter a link to the contest post, and you will get a list of winners (you can select up to 100 people);
• "In competition.". To select the winning bidder, you must specify a link to the contest, press the "Define" button. There is an opportunity to choose several winners at once.
• Megarand.ru. The site contains additional functions, such as setting a scan for a given time. This is convenient when the rally ends at an awkward time. You can specify the number of winners and a list of gifts that they are given. And also there is an opportunity to check, whether all competitive conditions are observed.

Variants of ideas on how to draw "VKontakte" lottery, as well as ways to determine the winners. The main thing is to do it honestly and openly, then you will succeed.