How to Attract a Maximum of Customers in 30 Days Without Special Costs

The other day, during the trip, I read one entertainment newspaper, where there was a whole turn called "perfect body for 30 days." There was painted a not expensive and very sensible program that in 30 days to significantly improve the condition of your body, face and even heels to the bathing season, make the skin velvety and attractive.

I really liked this idea, and I decided to do the same program, but with a different bias.

So, our theme today is "How to attract the maximum number of customers in 30 days." Of course, we will talk here about low-cost methods.

STEP # 1. Free activities.

If you live in a more or less large city, most likely, you periodically have different kinds of events. Personally, we have no problems with this in Yekaterinburg.

Last week I visited a congress of rapidly developing medium-sized businesses, and already this week, not really trying, I stumbled upon a couple more interesting events where my potential client will definitely walk (not one, of course). Exhibitions, so in general, are almost daily.

I highly recommend to find out what events are taking place in your city and to make it into your schedule, when and what kind of event you will visit. Preference, of course, to those events, which are present your potential customers. I think you understand this perfectly.

The goal is simple - to get acquainted and actively distribute business cards. And it's better not just to distribute, but to exchange.

It is not so difficult as it seems to some people shy from nature.

There are a couple of important recommendations. First, make it your goal to distribute at least 10 business cards at one event.

Secondly, think up a short but capacious story about who you are and what you are doing. To literally in several sentences give the client a complete idea of his person.

This will give you much more confidence than if you go into battle without preparation.

In addition, from my own experience, I know that there must be an inner ease. Otherwise, you risk doomedly look out for suitable candidates for the distribution of your business card and never find the right person.

It is best to relax and have a state about the next "give a business card - it's good, but I will not give it away, so I'll spend time with pleasure". Why is this necessary? In a state of ease, conversations are tied easily and, as it were, by themselves.

Well, here's another idea for a note. Business cards with photos will help a person to better capture your face in memory.

Within 30 days, you can visit at least 5 such events and give out at least 10 business cards each. And this is already 50 potential customers!

STEP # 2. Take up all possible advertising space .

You may not even suspect how much advertising space you are missing, which you could use for free!

Here are a few of them.

1. Door. On the door can hang bright and eye-catching advertising. Especially if you are located in a business center, where people pass by your door from time to time, which may well become potential customers.
2. Window. Very often you can see on the windows of business centers a large inscription "offices for rent" or something like that. Why not place there a bright inscription "Air conditioners inexpensive" or "Sales seminar", etc. If you have small windows, then you can pull the signboard from one window to another, as did my good acquaintances.
3. Employees . Bright shirts with a logo of your company and a cheerful slogan are quite suitable, and will attract the attention of others.
4. The corridor . If you are located in the business center, then you can use that part of the corridor that is directly adjacent to your office. There you can set up a small table with attractive leaflets, a vase with sweets, magazines advertising your company and so on. If you are located in your own building, then for these purposes you can take a place on the street, near the entrance. Of course, this will not suit everyone, and not at all times of the year, but if at least a small stream of people constantly flows past your building ... why not?

If you use all these advertising spaces, then the question "how to attract the maximum of customers?", Perhaps, even will not rise.

STEP # 3. Business cards for employees .

Some managers save on business cards for employees and, thus, lose customers without even knowing it.

As you know, most of the rumors about your enterprise are spread by employees. It's a sin not to use this opportunity!

In addition, we can use such a delightful feature as vanity, the desire to arouse admiration and the easy envy of acquaintances and friends.

What do you think, what will the employee do that will receive from you beautiful personal business cards with his name and position?

He will distribute them at the first opportunity! Personally, when I received my first business cards many years ago, I was so proud that I gave it to everyone, including relatives. The second and third business cards had the same story.

Especially, if the business card will indicate a good-sounding post, and not "junior assistant senior stall".

It is not difficult for you, and it does not require any special expenses, but the rumor will go unambiguously. And you will note with satisfaction that the "sneaky" calculation of human vanity was fully justified!

STEP # 4. Barter with advertising companies .

There is such a wonderful thing as barter. Barter is the exchange of one product (service) for another, usually without the participation of money. If you previously exchanged a bag of potatoes for a bag of turnips, now it is quite possible to exchange participation in a seminar for advertising in a magazine. Do you understand?

Barter is a good thing and should not be neglected.

There are many goods and services that you can exchange for others you need. For example, my friends have a special person who is dealing specifically with the issue of barter. And she manages to make a lot of very profitable exchanges, providing her company with polygraphy, advertising media and other things.

STEP # 5. My dearly beloved system of "3 touches".

I repeatedly wrote about her in my articles, mailings and even in my group in contact. Therefore, now we will only mention briefly, since we constantly have new subscribers who could not hear about this miracle system before.

The "3-touch" system is very, even I would say, an incredibly simple thing. The main rule that should be remembered here is that the greatest response from customers is achieved when you have touched one client at least 3 times (and can be more).

For example, the client first received a letter from you, then you sent him a fax, and a little later your employee called him and again offered to buy your goods.

The system runs at 200%. In order to accurately see its effect, it is best to work out in this way not three or even ten clients. It is better to take the base, at least 500 people and for these people to put their own 3 touches. Moreover, it is recommended to begin with the mailing of paper letters on this basis. If you contact us, we will not only pick up this database, but even then we will issue it to you free of charge, with telephones so that you can call customers, send faxes to them, in general conduct further work.

In the 30 days allocated to us to attract a record number of customers, you can just implement all of these recommendations here, partially or completely.

Be sure to do it!

And I wish you a huge crowd of customers and an unprecedented increase in sales!

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