Gevorg Sargsyan: biography, business, state

Young millionaire and founder of the park "Kizaniya" - Gevorg Sargsyan stands out very important for a successful entrepreneur qualities - calmness and poise. About someone's success is always interesting to learn, especially if a person openly share information about this, which allows you to learn something new for yourself. Let's find out how he managed to get to the pages of Forbes, which inspired. And we will begin in the first place with the characteristics and biographies of the hero of our time.

Personality Traits

Gevorg Sargsyan is characterized as an enthusiastic person, but at the same time he remains always assembled and confident in his own success. Interests and hobbies of the young millionaire are philosophy, astronomy, history. There are active classes for this life-loving person - these are traveling and water sports. Even his competitors, he sees as assistants in the development of their own business. Perhaps, it is because of his character that a young entrepreneur who managed to work in the civil service managed to develop such a strong business with very high margins and some special atmosphere in the team.

Biography

Gevork was born on August 7, 1982 in the city of Yerevan. In 2002 he graduated from the Russian Economic Academy. Plekhanov (Faculty of World Economy). After graduation, the young man entered the civil service. In the Ministry of Taxes and Levies of the Russian Federation he worked from 2002 to 2006. Well, after the reform of the system of public administration Gevork went to work in the Ministry of Finance. In 2006 Gevork became one of the founders of Innova LLC.

The company is engaged in the creation, development and adaptive localization of a network of multi-user foreign online games. During the time when Gevorg Sargsyan was at the head of the leadership, Innova managed to launch more than 10 world-class projects on the Russian market, such well-known brands as Lineage, Aion, and RF Online. In addition, the company is involved in the creation of a number of technological products, and it is her who owns the opening of the online cinema "Ayyo". To date, Gevork continues to live and work in Moscow.

Development of the company

The year of 2013 was marked by the fact that the eighth place in the ranking of young millionaires was taken by Gevorg Sargsyan, Forbes at that time announced the revenue of "Innova", which reached the threshold of $ 50 million. And what is today? What are the company's successes? According to Gevork, at present her profit has already passed the line of several billion rubles a year. And this is not even considering the project "Kizaniya", which will be discussed below.

Moscow "Kizaniya"

At the end of January 2016, the largest park of the international network "Kizaniya" was opened in Moscow. This place is intended for children. Here, a small population can try themselves in various professions. It is the largest and most technologically equipped park network in the whole of Europe. Its founder is the young millionaire Gevorg Sargsyan. "Kizaniya" of Moscow opened in the shopping center "Aviapark". At first everything was not so simple. Gevorka had to fight for more than five years for the idea of creating such a park in Russia.

What became the prototype

The very first project of Kizaniya was founded in 1999 by the Mexican, Javier Lopez Ancona. Well, later, later, similar parks with this name began to open around the world. The project was implemented in 18 countries, from Japan to the UK itself. The Russian "Kizaniya", which opened in Moscow, was the 21st by the bill. And she has something to be proud of - this is the largest park in Europe, in terms of its area it occupies two levels in 10 thousand square meters. M.

He managed almost impossible

Negotiations with Mexicans led Gevorg, it lasted a long time. As he himself says, success was helped by the fact that after a regular meeting in Los Angeles, Innova LLC shot a short film within a few days. It was something like a review story about a philosophy that I would like to lay down in Kizaniya. What it is seen in dreams and what benefit it will bring to children. And the Mexican team made a proper impression.

The competitor to the Moscow office was Saudi Alshaya Retail. This large company, which is a kind of family business, was founded in 1890 and managed at that time 70 global brands, even including the already implemented projects of Kizan in Turkey, North Africa, the Middle East and Europe. This time they wanted to open the park together with the group Crocus Aras Agalarov F 51.

Mexico's Decision

There were others, but at the end of 2013 the decision was made. Mexicans gave franchise to the park "Kizaniya" of the Russian company. And construction began, which lasted about three years. Today the result is obvious. Children love "Kizaniya", and even there are wishes that there should be less queues. So the flow goes, and every day more visitors are added. Gevorg Sargsyan, whose biography was supplemented by another major success, said that after the announcement of the opening, a man who had previously lobbied for a contract for the Russian "Kizaniya" for himself came out through Carlos Slim. But he started by expressing his admiration for the fact that the company Sargsyan got what he could not achieve, and this meeting peacefully flowed into friendship.

Business investments

Any project, and even more so large-scale, requires raising funds. As Gevorg Sargsyan himself said, more than $ 30 million was invested in the project, 20% of them are contributions from partner companies, and the remaining investments belong to the shareholders of "Innova". Initially, the co-founders of this company together with Sargsyan were several businessmen. After some time, two of them, O. Sambikin and V. Medvedev, sold their shares in 2009 and left the Innova. As it became known from SPARK database, since December 2012 100% of Innova Systems shares belong to the Cyprus company "Meliforte Limited", while the composition of the beneficiaries is not disclosed.

Even taking into account the economic crisis, the payback period is calculated for approximately 5 years. This is quite feasible when visiting the park 1 million people per year. And who knows, maybe to visit "Kizaniya" will want not only Moscow children, but also others living in remote regions too. As many people dream of visiting Disneyland, this project will also be welcome for those who are still living in a happy country of childhood.

Additional inflows

In addition, the park is visited by children and their parents, the company plans to organize excursions. To do this, you will need to negotiate separately with each school. But this does not frighten anyone, because the company staff, numbering 500 units, can afford it. In addition, the company plans to deal with "Kizaniya" and outside the Russian Federation, and now it is announced the opening of the park in one European country.

Even with all the variety of professional activities and jobs, Gevork believes that children need to stay in reality. Therefore, in "Kizaniya" there are no shops and productions with fictitious names. This is generally very few people might be interested. After all, if a child chooses, for example, the profession of a confectioner, then he is given the opportunity to try himself in business, finding a job in a cafe, the very place where he visited the reality with his parents and was inspired by the creation of delicious cakes. It is this concept that is laid down in "Kizaniya" - a miniature adult world for children. The only rule is that there should not be anything in the mini-city associated with violence, religions, crimes, and with food that is not food for the stomach like fast food.

More about the company "Innova"

Everyone knows that Innova Systems is a Russian publisher and localizer of online games. And that's why Gevorka is often asked why he took up business in online games. For five years of work, the staff of enthusiastic people already have 12 major achievements. Take only one game Lineage II, the number of registered users in which exceeded three million people. On such inquiries of the press the young businessman always kindly explains his position.

The concept of Gevorg Sargsyan

He believes that any business project should be based on interest. And when the Russian Internet market is a disparate community of pirate groups, it naturally arises that it is necessary to do something about this. They became one of the first to provide users with licensed content. Games are considered to be the most preferred entertainment industry on the Internet. On a global scale, these are billions of dollars in annual turnover. It becomes obvious that any pirate markets need to be turned into legal markets and made as transparent as possible. It was this idea that they lit, which they realized, again, we can give an example of a very popular at the time the game Lineage II. Moreover, the company strives for constant growth in order to always be a competitive product representative in comparison with the production of European publishers.

From state agencies to entrepreneurs

No less often Gevorg Sargsyan hears from the people interested in his position the question of how it happened that in his biography the state service intertwined with the Internet business. He could not prepare himself for this transition in advance. To this Gevork responds that neither in character, nor in his philosophy of life, he never felt himself to be an official. But there was always an invisible feeling that he could very much be an entrepreneur, the basics of business for him are always understandable and not a kind of harsh wisdom.

And realizing that a servant to a state with a vein of business is suggesting the use of the rank for personal financial gain, Gevorg explains: "This is not about me, I am from a wealthy family and have never experienced a" hunger for profit. "I am more interested in the interest, goals and their As well as the entire organization of the process, with finding the best ways to overcome obstacles and barriers. "Therefore, these two activities have nothing in common for me."

Business

The game startup "Innova" has now more than twenty million dollars of turnover per year. This is very solid by the standards of the Russian Internet. How did the young guy manage to achieve such a breakthrough? And the whole point is that for him the success of any company is in people. In the selection of a reliable team, which is next to not because of financial gain, but by interest. As Gevorg believes, these will not be betrayed and will not be abandoned, if suddenly the enterprise falls into crisis.

Gevork himself personally searched the entire Internet for people for whom the task posed becomes a challenge to their skills. And the motivation in this case should be just this, not financial. Nevertheless, the young businessman tries to provide his employees very well. Any achievement is not marked by any award. This is considered the norm, but the salaries of the state are high, and every person at the same time can grow up the career ladder. That is why he initially seeks people who think in the same plane with him. As a manager, he wants the employees of the company to have a sense of taste, the ability to see a lot and the desire to try their hand at what at first seems insoluble and that the people of his team constantly develop emotional intelligence.