Business card: design, dimensions, manufacturing

Of course, every solid company must have a small document, briefly telling about it. No wonder they say, a business card is your face. Therefore, it should look properly. If your card has crumpled corners or a crookedly printed text, it is unlikely that someone will want to deal with you. Therefore, the business card and its registration require a serious attitude. After all, this may depend on the reputation of your firm or your own.

So, so that your card has a presentable appearance and attracted people's attention, you need to learn some rules for making business cards.

Whom do we represent?

First, you need to determine what or whom your card will represent. If you do it for a corporation or a firm, it will be corporate. If you represent your personality, then you definitely need a personal (personal) business card. The design, of course, will be different, but not essential.

A little bit about the standards

In order to move to thinking about the design of the map and the location of the text, you need to determine its size. There are certain standards. It turns out that for each country there are certain sizes. Some of them are listed in the table below.

Choose the size

Do not neglect the size of your business card. Follow the generally accepted standards and select the standard parameters for Russia - 90 x 50. Then you definitely will not lose with the size of the business card. Templates that meet the standards, you see in the article. Someone tries to stand out by changing the form, but it's better not to do it. Business card holders, whose sizes are always standard, will not allow you to store a "wrong" form of the card, so the likelihood is that it is your business attribute that is lost in the papers or even sent to the trash can.

Basic principles of design

Once you have decided on the size, you can proceed with the design selection. First, decide what you want, and how your business card should look like. The design must be original, eye-catching. Creating business cards is a process that requires a good imagination and a productive imagination. A few tips on how to make your document original and memorable, help determine the design of your business card.

The first advice is: think about what color should prevail on your business card. According to psychologists, color positively affects human memory. It is a kind of "catch" for our brain, which allows us to restore the course of past events. The use of a bright color will certainly highlight your business card among the others, but you need to think in advance of the combination of colors. According to experts, it is not recommended to combine more than two or three, as excessive "motley" distracts attention from the essence, that is, from information. The most preferred colors remain standard shades: green, blue, black, white, gray, blue, yellow.

If you are a representative of a business company, adhere to the ethics appropriate to your business. Use classic colors. The combination of black, white and gray is not so dull as it might seem at first glance.

In any case, the design of the business card is chosen by each according to its own tastes and preferences. Someone chooses a strict style of minimalism, someone - bright and extraordinary. And someone at all can not decide on the design. By the way, business cards, invented by professionals, will solve your problem. You can order a ready-made layout, but you can design it yourself and choose any color and pattern that you like. Remember: a business card, the design of which does not contradict the basic principles of design, will accurately attract the attention of not only ordinary people or business partners, but also competitors.

Good content is the key to success

The most important thing in your business card is information. And it should be informative, answering the main questions. Information design of business cards (samples of which are in the article) should be consistent with certain rules.

Your document must be:

• Brief information about the type of activity of the corporation or one person. Here you must write down the main directions and scope of your services.
• Your name. It is very important to choose the right font and size. Your name should stand out from the background of the rest of the information. Attribute whether the patronymic - the decision is purely yours, but even if you write only the first and last name, this will be enough.
• Contact Information. First of all, there must be an address of your company. No less important is the presence of a contact phone. If you represent a corporation, it is better to write a city number. If this card is personal, you can use your cell number, but keep in mind that you should be in touch, and in case of losing a cell phone, the information on the business card will be irrelevant. The fax number and e-mail address must also be specified.

Complement and decorate

Additional information, as well as design elements can be:

• Logo. If your business card is corporate, then the logo image on it will be very appropriate. If personal, then the logo can be replaced with your photo, although someone considers it a bad form. An addition decorating your business card will be an image of an object related to your activities. For example, if the information carrier represents a company for the manufacture of confectionery products, you can make your logo the image of any confectionery product.
• Tagline. Correctly chosen and relevant slogan can supplement the basic information about your corporation and the service sector. It can be thought up in prose or in verse and placed on an empty side of a business card. Interesting phrases, quotes or slogans, reflecting the mood of the owner or company, will make the card more lively and creative. For example, an excellent slogan for a shoe company can serve as a phrase: "Find your own pair!"

When composing the contents of your map, do not forget that the text should not be too much, otherwise the basic information will simply get lost among extraneous noise. According to psychologists, media, which have a lot of free space, look more stylish. Your business card must be readable. This means that you need to avoid unreadable fonts, and also pay attention to the font size: it should not be too small. Avoid phrases and sentences that do not carry any semantic load. Try not to use flashy decor elements. If you, for example, have a green card, then the acid-orange frame will not exactly adorn it. On the contrary, the background information will be lost on its background.

So, summing up all of the above, we formulate the most important advice: do not ignore the information design of business cards. Samples you can see in the article. They will help you decide how to properly place information so that the text is located logically.

Seven times measure - one cut

Do not hurry. Before sending your data to the publisher, be sure to check the information that you are going to print. It must be reliable. There is nothing worse than taking a document in hand and seeing a typo in the email address or name. Precaution and attentiveness are two important factors affecting the making of business cards.

Printing business cards

First, focus on the quality of the paper. Your business card must remain presentable even after a while. Therefore, choose a sufficiently strong paper that will not be easy to knead or bend. Do not use cheap paper that resembles A4 paper. Such business cards do not last long, and the people you will hand over to them will immediately suspect that you saved money on the cards.

Conclusion: before submitting your mini-document to the printing house, make a preliminary business card layout. Determine if it meets all your requirements. Only then you can start printing business cards.

Common Mistakes

1. Secret. If someone looks at your business card and does not receive the necessary information about its owner, your services are unlikely to be in demand.
2. Poor quality. Saving and making business cards are incompatible concepts. The low quality of paper indicates the low quality of goods and services.
3. Disorder. Information noise and violation of the rules for posting information will only create on your map chaos, consisting of letters and numbers. Such a mess is unreadable.

Thus, we can draw a general conclusion: if you comply with all the rules for making business cards, your media will necessarily make an indelible impression. The card will briefly talk about the activities or work of your company and contacts, which you can contact with. But remember that the card is remembered, the design of which differs from the others in its creativity and originality. In the article there are photos on which business cards are depicted. Templates, layouts, etc. choose you.