Bookmaker: how to open, where to start

According to the opinion of experienced bookmakers, the untwisted bookmaker office can bring income from business at the level of 10-12%. However, there is always an opportunity to increase this indicator in a favorable direction. Given the very impressive turnover of money, the idea of opening a bookmaker's office can be called a truly profitable initiative.

How bookmakers work

If we consider the features of the bookmakers in brief, it can be noted that the main focus here is on the daily establishment of a certain line of quotes. Thus, future sports events are assigned their own coefficients, according to which players can determine the possible amounts of winnings.

What is a good bookmaker's office? How to open such a business and attract a sufficient number of customers? To do this, large eminent bookmakers try to take into account the maximum number of sports competitions, on which you can bet. The bulk of bookmakers offer players different levels of rates, including elite, which are not limited to four-digit values. However, it is advisable for a beginner in this field to start with the designation of minimum rates, which will make it possible to form an idea of the possible turnover of funds.

How to open a bookmaker's office: a franchise

Like any other type of business, opening a bookmaker when entering the market requires an assessment of the level of direct competitors, the formation of basic principles of work, the development of an effective line of activity, and the conduct of a quality advertising campaign. Among other things, it does not exclude the need to attract a whole staff of experienced analysts.

All of the above entails considerable costs. Therefore, a more rational solution may be to invest start-up capital in the already well-developed network of bookmakers and promote your own business in the form of a franchise. At the initial stage, such an initiative may require payment for the provision of updated quotes by a major bookmaker. However, for most beginners, this is not a problem.

Selecting a room

How to open a branch of a bookmaker office? You can place it on the most space-limited space. The only prerequisite for running a successful business in this area is the availability of a manager, a good monitor and a computer, as well as equipment for tracking the progress of competitions and changing quotations. All this can easily be accommodated in a fairly small room with an area of not more than 5 m ² .

Execution of documents

To open a bookmaker, you need:

• Conclusion of an agreement with the license holder;
• Availability of papers on the status of an individual entrepreneur;
• Lease agreement;
• Confirming documentation from the owner of the leased premises;
• Plans from BTI.

Not wishing to be engaged in search of a premise and superfluous paper red tape, many beginning businessmen try to understand how to open a bookmaker office on the Internet. But even in this case, to obtain the right to operate on behalf of the license holder, documents from at least three owners of the future totalizator will be required.

Staff

Many young bookmakers try to limit themselves to attracting only one manager, who is responsible for tracking quotes and accepting bets. However, it is better to hire several employees to organize shift work.

How to open a bookmaker office "Fonbet" or buy the status of any other franchise? At achievement of certain successes and an output on more solid, qualitative level it is necessary to think about formation of own staff of professional sports analysts. It is required, first of all, for the exact definition of your bookmaker line. As a result, the odds of the bookmaker will become even more attractive for players.

You can assemble the team of analysts by recruiting employees who have considerable experience in this field and wish to avoid direct competitors. If the strategy for the development of a young office assumes a movement in this direction, then it will be necessary to individually negotiate the salary of each individual analyst, since there are no fixed rates in this area.

Software

Instead of the costs of attracting large staff, small franchises of popular bookmakers prefer to spend money on specialized software. Required software packages can be offered by any major bookmaker. How to open a branch and get the necessary software package, you can also find out from a major bookmaker when signing an appropriate contract.

At present, there are a lot of different offers about selling software for doing business in the bookmaker sphere. However, most of them differ little from each other. As for the formation of coefficients, they can easily be taken from other offices. As a rule, when you receive a software package from the license holder, you must give a percentage of the total turnover, which in most cases is about 20% per month.

Advertising and promotion

How is a young independent bookmaker spinning? How to open a truly promising business? It can be effective to rent advertising sites on the untwisted Internet resources, advertise on its own profile sites, display it in stadiums, racetracks, sports bars, in any place where such a way of promotion is potentially capable of producing the desired result.

The cost of promotion of the bookmaker's office and the costs of the advertising campaign largely depend on the quality of advertising itself, the scale of business promotion and the prices of certain ways to attract potential customers.

Organization of earnings on rates through the Internet

Do not forget that when you open a bookmaker, the global network can become, if not the main, then a fairly profitable source of income. At the present time, it is not at all necessary to organize the physical representation of one's own company for earnings at rates. On the Internet, there are enough ready-made scripts for organizing sites of this kind. Therefore, it is often enough just to find an experienced programmer who is able to cope with the task of organizing a system for taking bets.

Eventually

How profitable can bookmakers be? How to open such a business? Earnings on betting can be organized, even with very little capital, especially if you do it in the form of a franchise or an affiliate program. The initiative with the organization of a bookmaker office on the Internet looks especially attractive and also least expensive. The final decision depends only on the young entrepreneur.