Beer Corona - a symbol of solar Mexico

It's safe to say that the Corona beer is the national pride of Mexico. This product brought its country worldwide fame.

Stages of a complex path

It all began in the 16th century, when the Spaniard Alonso de Herrera taught the Mexicans to prepare a wonderful drink from ordinary barley, scorched by the rays of the scorching sun. Local residents liked the idea. Beginning brewers enthusiastically set to work, and soon a completely new taste was created for the product that loved everyone. For the first time the Corona beer was released in the distant 1925. It happened in Mexico City at the brewery of the corporation Grupo Modelo. Drink received the highest evaluation, and the beginning enterprise began to dramatically increase turnover. In three years the number of bottles of products has reached 8 million pieces. The goods disperse "with a bang." This state of affairs was largely promoted by the policy of the company's management, the main principles of which were: high quality of the product and growth in its production volumes. To expand the sales network in the thirties of the last century, the first batch was sent abroad. So the Corona beer became known in the United States of America.

Entering the world market

The company Grupo Modelo confidently went to its goal by leaps and bounds. The production was constantly expanding, new plants were commissioned. Mexicans were very proud of the new product and considered it the best among the well-known analogues. In the forties there was even created a special advertising slogan, which read: "And twenty million Mexicans can not be wrong." Years went by, and soon the Corona beer began its triumphal procession around the world. In 1985, he was first able to taste the inhabitants of Australia, Japan, New Zealand and some European countries. The result was simply stunning. The new beer is really recognized. Especially he was loved in America. In this country, Corona won the second place in popularity among all kinds of beer, supplied from abroad. And by the end of the nineties it had already become an unconditional leader. Currently, about 170 countries have concluded a contract with Mexico for the supply of a famous locally produced product. The real era of the "Crown" has arrived.

Leader of sales

The most popular beverage produced by Grupo Modelo is Corona Extra beer. This light filtered camp has a strength of 4.5 volume percent. The taste of the drink is light, gentle and slightly dry. In the aroma there are notes of malt, corn and corn with a barely noticeable bitterness of hops. After each sip, a pleasant, slightly sweet aftertaste remains in the mouth. A product of light golden color is produced, as a rule, unlighted. This beer has its own old legend. It is said that once the lion, who is considered the king of all animals, tried it and came to an indescribable delight. He liked the beer so much that even the wings grew. He was ready to give his royal crown for having at any time to enjoy a favorite drink. Since then, the winged lion was called griffin, and the magic beer was called Corona. And now both of them are on the label of the famous drink.

Mexican beer for Russians

Since 2014, Russian fans of a foam drink will be able to appreciate the art of Mexican brewers. Corona beer in Russia will be represented by SUN InBev. It will become a distributor of the famous product in the territory of our country. Now through it beer will be delivered to wholesale bases and directly to shops. The product goes on sale in the original bottle with a capacity of 0.355 liters. Tare is completed in multipacks of six bottles in each. Packaging is very convenient and ergonomic. In specialized bars, this product is usually served in a chilled form. In addition, traditionally the bottle must be opened, and a small lime or lemon slice inserted into the neck. This way came to us from Mexico itself. There are, as you know, many insects. Therefore, visitors, leaving a bottle on the table, cover the neck with a piece of citrus. This is done only for the purpose of forced sanitation and in no way affects the taste of the drink.