Assortment of goods. What does it look like?

An assortment of goods is a set of goods that are grouped together according to certain characteristics. All of them are subjected to detailed classification. The goods are distributed by types to assortment groups, then there are subgroups and positions. The main features of distribution are consumer, raw materials and production.

Classification of goods that make up the assortment

The product range includes products that are manufactured and manufactured by agricultural, industrial and other enterprises. Such enterprises produce products of narrow specialization, which enables them to introduce and improve the technologies used in production. Therefore, to take into account the requirements of trade, you need to perform a sorting. It can be carried out both on wholesale bases, and already in a trading store.

The group of commercial assortment includes products intended for sale in the retail network. The entire range of goods in this group is divided into food and non-food subgroups. Each of them, in turn, is classified according to the industry, and the goods are grouped together according to different criteria and criteria.

Classification of the range of goods is complex in its structure and includes many components. So, products are subdivided depending on a material of manufacturing, a consumer appointment, the basic properties, complexity, frequency of demand and so on. The assortment includes the concepts of group, subgroup, species, species, brand, type and name.

If the assortment is classified according to the breadth of coverage, then the following types are distinguished:

- simple: a small group of goods that can meet the needs of a limited number of customers;

- complex: a large group that can include several groups, types and varieties of goods that can meet a significant demand for them;

- group: united by common features, homogeneous products that can meet similar consumer needs; Components of this type are the branded and specific assortment of goods;

- deployed: several homogeneous groups, differing by individual characteristics;

- concomitant: auxiliary group;

- mixed: goods of different groups, which differ in their variety.

Features of the process of forming the product range

The purpose of the processes of management, planning, formation and control over the product range is the timely supply by the manufacturer of a certain product that would satisfy a specific customer demand. This is due to the fact that in any market there is a competitive struggle. The victory in it also makes the operation of the enterprise successful and profitable.

Before the formation of an assortment of goods, it is necessary to develop a single assortment concept. This assumes the construction of an optimal product structure, which, on the one hand, will satisfy the demand of customers, on the other hand, it will allow to use the enterprise resources rationally and without losses , competitively compete with other market participants.

The assortment of goods is characterized by such parameters as:

- latitude (all products represented at the enterprise);

- Harmoniousness (the degree of closeness of products in different assortment groups, regarding their use, production, distribution, etc.);

- Saturation (the amount of goods that makes up the assortment);

- depth (product variations within the same group).

The planning process assumes optimal use of available materials and resources, turning into products that can bring profit to the enterprise, and will also have a steady demand in the consumer market.