Addressless distribution of mailing lists and advertisements to mailboxes: features and recommendations

Addressless spreading of booklets, flyers, leaflets and other printed products through mailboxes is a safe and effective form of targeted advertising. Usually it is used by small and medium-sized commercial organizations, individual entrepreneurs. What is the most attractive distribution of leaflets to mailboxes? Why this type of advertising is chosen by businessmen? We will try to answer these and other questions in this article.

Selection of addressless advertising

In order to evaluate the distribution of printed materials on the mailboxes in terms of efficiency and expediency of costs, let's look at this process in the same way as every potential buyer does. Any of us, going into the entrance of our own house, first of all checks the mailbox. Together with the address correspondence in it can be and various advertising products. Many people will necessarily get acquainted with the proposed assortment of goods and servants, before sending the leaflet to the scrap. And maybe some of the proposals of some people will interest, and they will turn to representatives of the company for detailed advice. It is on them and this advertising is calculated.

Advantages of nonaddressed advertising

The distribution of promotional leaflets on the mailboxes covers various segments of the population and finds its customers. What are the advantages of such an information channel? There are several pros:

• Distribution of advertising on mailboxes pays off quickly enough and has a good indicator of efficiency. On average, one in five will be interested in the product. And every eighth person wants to get more information. He will come to the outlet or contact the representative of the advertiser by phone.
• A sufficiently long eye contact allows the potential buyer to remember the brand and in the future to search for the products highlighted by this trademark in the retail network. In this it is favorably different from stationary and mobile types of advertising. Large billboards, boards of smart trucks are seen by everyone. But the maximum that the advertiser can expect is an increase in the recognition of the name of the enterprise or the trademark of the products. Leaflet in this respect is much more profitable. It provides a full set of contact information and talks about the product or service being advertised in more detail.
• Distribution through mailboxes allows you to focus on local, local sales markets.

Information for advertisers

To evaluate the profitability of a particular advertising product, it is important to analyze the costs of its distribution through mailboxes. The cost of such a service depends on the number of leaflets or newspapers that need to be distributed. So, one price is formed for the distribution of leaflets in an amount up to 10 thousand pieces, the second - to cover a maximum of 20 thousand potential customers, the third - for products with a quantity of more than 20,000 pieces. It is possible to recalculate the cost, depending on the weight of the printing products or the scale of the territory on which paper advertising should be distributed.

Tasks for advertisers

First of all, the distribution of leaflets on mailboxes is a responsible process that directly affects the success of the entire advertising company. It is impossible without the integrity and honesty of the employees of the bureau. Distribution of advertising on mailboxes should be constantly monitored. To this end, many agencies create special quality control services for executable services. There is also the opportunity to directly observe the work of the peddlers. To this end, the supplier representative, together with the employee of the control department, anonymously visit the areas in which the advertising product is being distributed. If in each mail box there is a leaflet, it means that the agents worked for glory.

Who can use this service?

It can not be said that the distribution of newspapers on mailboxes, as an advertising service, is suitable for absolutely all businessmen. The advantages of such a delivery should be taken into account and the limitations of using this method should be taken into account. For example, a small shoe repair center can distribute its advertising products in the nearest districts. In the wider coverage of the market, the owner of the workshop is not interested. He has no opportunity to serve a large segment of customers. Therefore, such a local advertising is ideal for him.

On the other hand, the placement of printed materials in mailboxes can be targeted at a certain target audience. As a rule, in our time, mail is received by middle-aged people or pensioners. Therefore, flyers with addresses of night clubs and fashionable sales will not have success. But information about discounts and promotions for products in the nearest shops, services of masters for repair of home appliances, installation of doors, metal-plastic windows, satellite dishes will be much more interesting for them. The right choice of the target audience and the way of reporting the data quickly pays for the costs of producing and distributing printed materials, increasing the effectiveness of advertising.

Distribution to mailboxes

Moscow, of course, is one of the world's centers of industry. And in this city there are representations of almost all world brands. It may seem that this service is not interesting for large manufacturers, creators and distributors of world-famous trading companies. Of course, a well-known brand of beer or popular household appliances in this way, no one will not advertise. But good advertisers can use the brand for their own purposes. For this, a well-known logo is printed on the leaflet or brochure, and the text about the sale is printed under it. But it is worth remembering that for this type of advertising requires the consent of the brand owners. Although on the scale of one district of the city such a violation of property rights is unlikely to be very noticeable.

Distribute and attract!

As you can see, even a small leaflet of advertising products, if it is compiled competently and designed for people of a certain level, can bring a lot of benefits to both entrepreneurs and potential buyers. If your product is not intended for a specific target audience, and you are at a loss to determine the way to attract potential buyers, you can consult about the ways of distributing leaflets, newspapers or brochures with the representative of an advertising bureau.