Who will become the new Apple using his tactics?

Gradually, the production and sale of phones, and nowadays smartphones, has moved to a new level. Now it's not just money making - it's art.

Previously, the phone user chose the phone for calls. But, people's needs are increasing, and nowadays it is difficult to just come to the store, and point out the most beautiful model.

At the first Apple presentation, the "Cupertino" talked about exactly how they want to change the world. Change by satisfying all the whims of the consumer.

Gradually, all companies began to adapt to the tactics of Apple. Therefore, in our time all smartphones seem to us the same. And consequently, when "under the hood of the iron horses" is already the same characteristics, people began to worry about the design of these models. Therefore, choosing a phone becomes more difficult, more emotional, because it's not just a phone, it's our assistant, our image, part of our world.

Also, in addition, a very important characteristic when choosing a smartphone is the capacity of the battery. Why?

I think because "smart phones" are few people now admire. If earlier, about 5 years ago, the Internet on the phone was in units, now it's common: watch mail, news, talk on skype. Nowadays, all smartphones have a full mp3 player, navigation, internet, beautiful games and a powerful camera. Simply put, all the whims of modern man can be satisfied in the price range from $ 250 to $ 500.

These phones have everything a modern person needs. The problems of "brakes" disappeared, the "childhood diseases" of early versions of operating systems were healed, the question of instant access to the network and dozens of others was resolved. Therefore, such "emotional acquisitions" on the one hand are fun, but on the other hand it is a constant debate on such topics as "Who has the phone more powerful" or "Which is better: ios or android". Everyone knows such disputes, because there are no huge and obvious favorites on the market.

And what about the manufacturers of these devices? They enjoy arguing, and they try to overtake each other in some kind of unnecessary, in my opinion, characteristics. Recently, the struggle has even poured into the size of the device screens. All for the sake of the buyer.
Over time, "iron characteristics" give way to the design of telephones. This is natural, because the buyer knows in advance that for the 300-350 $ he will get the best "hardware", and yet he needs to look stylish.

Apple, for example, earned its fixed assets on the iPhone. Because of what, you ask? Precisely, not because of the characteristics of the device, but because of its design!

The phone, which, in fact, is worth $ 350, the company is making fun of people for a sky-high sum. And after such a purchase, when the buyer feels that he has a device made with the latest technology in all senses, and understands that one can boast and "on the Internet you can prove your opinion to everyone."

Summarizing, we can say that in our time, technologies have exhausted their capabilities in terms of technical characteristics and the company, seeing this, simply beckons consumers with a "sweet" style of the device. It's time for new discoveries, new jumps, as Apple once did. Well, go ahead!