What is LED media facades?

The development of architectural lighting equipment in recent years has densely entered the segment of multimedia technologies. The wide consumption market is not yet saturated with developments in which such solutions are implemented, but large companies are increasingly turning to such products. In all senses, a bright example of the use of this concept are LED screens-media facades, formed by separate modules. Such systems combine the advantages of lighting technologies and media media.

What is a media facade?

To understand the specifics of this technology, you should turn to the means of interactive street advertising. Typical signs with a running line, in essence, are a kind of media facades, but with some differences. First of all, traditional advertising designs are not always formed by LEDs, which already indicates their loss in terms of basic light characteristics. In addition, differences are expressed in size and stylistic integration into space. In many respects, the design qualities are characterized by LED media facades. What does it mean? Mainly, an organic entry into the local architectural ensemble. Such complexes are built in the facades of shopping complexes, terminals and other respectable high class objects. In essence, this is a set of large-format LED panels, which reliably fixes in the niche of the building shell.

Advantages of media facades

In terms of presenting information, such complexes are practically unlimited, which also distinguishes them from traditional street advertising. With their help, the owner can show slideshows, text information, video materials, etc. Of course, most media facades are also used to represent advertising, but not only. Another advantage is the flexibility to connect to the sources of information. In the process of management, it is sufficient to run a special program through a computer that will automatically update the displayed materials. In addition, LED media facades have absorbed all the advantages that LED panels are known for. This can include low power consumption, and high operating life, and this is not to mention the advantages of color reproduction.

Disadvantages of media facades

Media facades have many weaknesses that limit their use. For example, the main one is the fact that LED lighting is unproductive in the daytime. That is, the work of the complex will justify itself at night, although this problem is solved with the help of more sensitive modules with increased brightness and contrast characteristics. Another problem with the use of this technology is the difficulty of replacing failed clusters. Despite the high office period, street operation causes a huge range of physical threats to which LED modules are exposed . Media facades can be damaged, after which the updated panel should be updated. The complexity of this operation is that almost every module has almost unique characteristics of light transmission. Accordingly, an improperly selected component can disrupt the overall composition of the image.

Manufacturers

The segment of media facades is not just high-tech, but also in some way experimental. Problems with the use of such devices do not yet allow manufacturers to firmly gain a foothold in the market, and yet there are many companies actively working in this direction. Perhaps the most famous among them is Osram, which specializes in LED technology. It is known, in particular, the manufacture of a plafond, consisting of 14 thousand LED components. The company designs tubular, cluster and mesh LED media facades. Production of such panels in Russia was organized by LCF. Developers offer a wide range of solutions of any complexity with the ability to broadcast high-quality video. The advantages of this company's services include the possibility of installation with technical support from qualified specialists.

How much are LED media facades?

The high cost of panels for media facades is another significant drawback, although the impressive effect of their work often justifies the investment. On average, the cost of panels is 150-200 thousand rubles. For 1 m ² . The aggregate price of the ready-made kit can reach 2-3 million. It is important to consider that the estimate includes not only the cost of the screen itself with its components, but also the cost of additional equipment. Common infrastructure in typical solutions usually includes receiving video cards, controllers and auxiliary fasteners, cables and reinforcement segments. In addition, LED media facades need regular technical support. Preventive measures include external maintenance of the panels, and checking the status of the hardware filling of the modules.

Conclusion

The segment of lighting equipment is distinguished by the fact that the majority of innovative solutions with time is still in high demand on the market. Therefore, for all the risks that developers of similar screens deal with, there is every reason to call them pioneers of a new promising niche. And this is already confirmed by the fact that LED media facades are used in the largest hotels, business centers and shopping centers in the world. Another thing is that experts note a number of shortcomings, over which designers will work for a long time. But there are also problems of a different kind. They are associated with a radical change in the appearance of urban massifs, and many architects and designers with a worldwide reputation are skeptical about this phenomenon.