Quality management at the enterprise is the basis of competitiveness.

Over the past decades, the business structure has undergone a lot of changes, business is not the same as before, it has become much more complicated. The business world is not stable and changing every day, the level of competition has increased. In general, in order to "not fall out of the cage" under the current conditions of survival, each enterprise needs to have its own strategy, to find such ways of development and renewal that will allow it to survive in an acute competitive struggle. Any enterprise that has plans to strengthen its positions and increase its profits should pay much attention to such archival process as the management of product quality in the enterprise.

To date, the management of product quality at the enterprise is due to its desire to continuously improve the processes and results of labor in order to achieve competitive advantages in the over-saturated market of goods and services. Ultimately, the survival and prosperity of the enterprise itself depends on these processes. This approach relies on the management of quality control and the prevention of potential defects by one of the main tools allowing to circumvent competitors. The performers are directly responsible for the quality of the results of labor.

In addition, the human factor is actively used . Motivation of labor contributes to the development of the creative potential of the workforce. It is important to pay attention to the research and analysis of problems arising at all stages of the production process, dedicated to the development, production and further exploitation of products by the potential consumer in the process that manages product quality at the enterprise. The management of product quality at the enterprise is a process that proceeds in stages. The main stage is the development of a quality improvement plan. This includes the development of new quality requirements for products, and actions that guarantee the creation of new products with the desired properties. It is important to assess the conformity of the properties of the manufactured products with the requirements that are envisaged in the plan.

Also, a prerequisite in the successful management of product quality at the enterprise is the study of operating conditions in order to determine the directions for its further improvement. In the successful operation of the enterprise, the management of its reserves plays an important role. The development of logistics has borne fruit. Now a large number of professionals believe that the most efficient management of stocks at an enterprise when it, first of all, is aimed at reducing to a minimum of a set of costs. Thus, the optimization of commodity stocks implies a reduction in the cost items of the estimate devoted to their creation and further maintenance. At the same time, inventory management, in addition to the logistics component, also has aspects related to finance and marketing. Hence, it can be concluded that effective inventory management in an enterprise can not be estimated only by general costs, and the management strategy of creating inventories can not be built only to minimize the aforementioned costs. The most effective from the point of view of optimization, inventory management implies a stock management that harmonizes all aspects directly related to this task.

Managing the competitiveness of an enterprise is an important element in the successful operation of the organization as a whole. This means that if competently managed competitiveness, then it is possible to ensure an optimal balance of quality, price, service and direct efforts to improve these components. Studying competitors allows the enterprise to determine its pros and cons and develop competitive strategies. An enterprise must know the extent to which it is competitive, since a sufficiently high level of competitiveness is the guarantor of obtaining high economic indicators in market conditions.

In the future, the enterprise must also have strategic goals to achieve such a level that would help it survive in conditions created by tough competition.