PHILIP Morris cigarettes: the secret of the popularity of the device

Previously known as a producer of exclusively tobacco products, Philip Morris has been developing a new market segment for two years. As planned, on the basis of market analysis and the prospects for the development of the wap industry in 2014, the company began work on the release of its own brand Philip Morris. Cigarettes of electronic sample - one more direction of production.

Features of e-cigarette Philip Morris

Tobacco companies are actively competing. Therefore, the decision to release a novelty for one company - the opportunity to reach a new level, for another - to lose a number of potential customers. This competition can even be called a struggle. Tobacco giants themselves cooperate with government agencies of different countries to do everything to get electronic cigarettes illegal status.

The electronic cigarette Philip Morris is a device developed on the basis of exclusive patented technology and supplemented by innovative technical solutions.

The company's interests are fully protected and are based on the sale of electronic parity-takers, fully tested and approved by the Ministry of Health Protection. Philip Morris - cigarettes, designed to be the first thanks to competently thought out strategy of goods promotion.

The manufacturer produces products in only a few interpretations, while limiting the choice of taste solutions. This series can hardly be called rich, since it is represented by the rich aroma of tobacco of the best varieties and menthol refreshing aroma.

Popular models of electronic cigarettes by Philip Morris

Even before the introduction to the market, the tobacco company was actively testing the device in Italy and Japan. Electronic cigarettes Philip Morris, successfully sold in the European market, just recently got close to our region and today are rapidly gaining popularity.

Solaris Philip Morris

Solaris Philip Morris - cigarettes, popular in Spain and Italy. Such a sold novelty was due to the possibility of choosing nicotine content. The main difference of Solaris is a quad-grading system, consisting of 4 small holes with a PONS-cartomizer. Thanks to this, the tightening becomes comfortable and pleasant. In everything else, it is similar to the first-generation models on the market.

Features of Solaris Philip Morris: a battery of small capacity, which is easily recharged in just 10 minutes. In addition to the cigarette, USB charging is offered.

Another no less sensational device from Philip Morris is iQOS.

New generation device

ІQOS - a device consisting of two main elements: a body with an electronic "stuffing" and replaceable cartridges.

The principle of operation is to use a special cartridge for smoking. After the resource comes to an end, the device mod will report this with a special indicator signal. After that, the cartridge must be replaced.

Philip Morris, iQOS promoting cigarettes , focuses on the production and sale of not the device itself, but replaceable cartridges, which outwardly resemble ordinary cigarettes. Did you think there was liquid inside this device? - You are mistaken.

Inside the cigarette Philip Morris blue iQOS contains finely chopped premium quality tobacco with glycerin impregnation.

When the button is pressed, the needle-shaped heating element acts on the tobacco composition inside the cartridge, so that it begins to slowly fade. The manufacturer claims that the heating needle contains gold and platinum, and it itself is covered with ceramic spraying. This technology makes the process of smoking more pleasant and aesthetic. Now there is no ash and a sharp unpleasant smell of tobacco after smoking.

To recharge the device is used a special pencil, visually resembling a pack of cigarettes. Due to the compactness of the device you can always carry with you and recharge the e-cigarette at any convenient time and anywhere.

The cost of fashion in European countries fluctuates around 70-80 euros. Separately have to pay extra for the cartridge iQOS-cigarette Philip Morris. The price varies between 350 rubles per pack (20 pcs.). And one cartridge is compared with one analog cigarette.

The electronic substitute for alternative tobacco products from Philip Morris has earned fame among connoisseurs of e-cigarettes, or paper. Although in our country the electronic product of Philip Morris is not available to everyone, the quality requires appropriate costs. Want to smoke less harmful - please pay more.