Open a store without risks

To open a clothing or footwear store, which will bring a tangible income, you will have to spend a considerable budget for advertising, purchase goods in the most "fish places", pick up sensible staff and take into account a lot of nuances. If you have never worked or engaged in business related to the fashion industry, it is better to start by studying all the pitfalls of this sphere, but in no case do not rush into this business without preparation.

The first thing to decide is the location of your store. This will determine which price segment your product will belong to.

If we open a store selling shoes, you need to accurately Determine which category of population will buy your product. An expensive lineup will not be in demand in an area where low-income people or working youth live, and economy-class shoes will not suit those who are used to buying expensive things. A more profitable business option is obtained if several departments are represented: male, female, children.

If you open a store in a big city, you can experiment with brands and pricing. In small towns, it is better to sell classical models at affordable prices. The store usually pays for itself in one to two years. The cost of opening such a business depends on several factors. It is necessary to take into account the area of the trading hall, the purchasing power of the district, the cost of equipment, the rental of premises, the contents of the store.

To make your store a visited place, you need to conduct an advertising campaign. If the brand is new and does not have support in glossy magazines, you will have to create image advertising. If you open a shoe store without an advertising company, besides, you do not have a large choice of positions, you can be sure that this will not pay off.

It is desirable to conduct an analysis of the market of your city and the region as a whole, in which we open a store. Be sure to check out your closest competitors. Try to track how well the product is going, what it is, what positions they are offering. Your product should be unique or have competitive price offers, without it it will be difficult to fight for potential buyers. The analysis of the market will allow you to determine the best territorial location for your store. Many make mistakes, When they are equipped with trading places on busy streets, where there are few potential buyers. In this issue you need to be careful, to calculate and think through all the details. The best place for location is a shopping complex, where visitors come for shopping. But here you will be waiting for a lot of competitors.

The lowest price segment will provide you with a constant influx of visitors. People are not afraid to go to cheap shops. It is more difficult to attract to the middle and high segments.

It is worth noting that not the least role for the success of your business will play the choice of the dealer, from whom you will take the goods. Price, models, flexible discounts and payment - it all directly affects the whole business as a whole.

In conclusion, you can see that the most successful stores are networked. For the rest of the private shops to "survive" and earn a wide recognition, it is more difficult, whether it's a task, how to open a grocery store or a shoe store.