Cafeteria - this is what? Business plan for opening a cafeteria

The cafeteria is one of the varieties of public catering establishments, which brings stable and high profits with minimal capital investments to start a business. Therefore, many beginning entrepreneurs are thinking about opening their own cafe, but do not know where to start. On how to open a cafeteria from scratch, and will go further.

First steps

The opening of any business begins with the implementation of all calculations and strategic planning. You can do it yourself or use the services of professionals. To date, there are a huge number of organizations that are ready to help in the promotion of business. When the business plan of the cafeteria is ready, you can proceed with business registration. You can carry out your activities as an individual entrepreneur or register an LLC.

After that, you need to decide on the taxation system. At the first stages of activity it is better to give preference to UTII, since you can get benefits and reduce your taxes. If there is no possibility to work on this system, in this case the USN will be the ideal solution.

Types of cafeterias

Cafeteria is a very versatile way of doing business in the catering industry. It can be implemented in several formats. To date, the cafeteria, a photo of which can be seen in our material, has the following types:

• A street family cafe is a very common format in European countries, which is gaining a lot of popularity in our state. A distinctive feature of this establishment is an amazing, warm and relaxed atmosphere, as well as good quality food at an affordable price.
• Network formats. Many entrepreneurs prefer to open a cafe not on their own, but on a franchise. It goes a little more expensive, however, when buying a franchise, you get not only the right to use the brand, but also standardized business practices, ready-made menus, product suppliers and help in opening and launching the project, minimizing any possible risks.

• A children's cafe is another very popular format for a catering establishment aimed at children. The peculiarity of such an institution is the original menu, as well as the presence of toys and attractions, which children can play without any restrictions. As statistics show, these cafes are very popular, so they can become a win-win option for entrepreneurs who do not have much experience in running such a business.
• Thematic cafeteria is a revolutionary format of catering establishments in the domestic market. Such cafes have a certain theme, for example, musical, sports or literary, and attract regular customers who provide a stable profit.

The choice of cafe format should be approached very responsibly, as this is one of the key factors determining the future fate of the whole business. Remember, customers should always feel comfortable.

Where can I get money to open a cafeteria?

The opening of the cafeteria is associated with quite a large financial cost. If you have the necessary amount, then no problems will arise, but if there is no own capital, then you will have to attract it from outside. This can be done in various ways, among which the most common is a bank loan. However, the bank issues the money at a rather high interest, so the loan is not an optimal solution. In addition, getting a big loan in financial institutions is not so easy.

If you have a business plan on your hands, you can try to attract finances from investors who are always ready to invest in profitable business, cafeteria and other interesting projects.

Also, do not forget about friends and relatives who will be able to borrow money or become a co-founder of your business.

Location of cafeteria

The location of the cafe or its location is the second important nuance that should be considered when starting a catering facility. 70% of the success of the future institution depends on it. It is best to open a cafe suitable public places with large traffic of people, which will create a constant influx of visitors and allow you to set food prices at a higher level, which will have a positive impact on profitability.

Requirements for premises

A cafeteria is a place connected with cooking and serving visitors, therefore the premises for it must comply with certain norms and requirements. For example, if a cafe is open in an apartment building, then it should not be an inconvenience to any of the tenants.

Most cafes are designed for 50 seats, so look for a room with an area of at least 100 square meters. In addition, it must comply with all sanitary and fire regulations, which are agreed with the representatives of the relevant authorities. Walls in the kitchen should be finished with a special material, resistant to fire. A good ventilation system should be installed in the kitchen and in the hall.

Equipment

For the normal functioning of the cafe you need the following equipment:

• Coffee equipment;
• Refrigerating and freezing chambers;
• food processor;
• Microwave;
• Cooking surface;
• oven;
• cutting table;
• Shop windows.

If you plan to serve a large number of visitors every day, then you should not save on buying equipment and decorating the interior of the hall. Guests should be comfortable in a cafe, and they should see that they are served at a high level.

Personnel issues

When you find a suitable place for a cafe, perform repairs and purchase equipment, you will have to solve personnel issues. From the level of qualification of employees depends on the quality of service and visitor satisfaction. If the bartender gives guests unpalatable cooked coffee or waitresses will take too long to give orders or not clean out of the tables in time, then the success of the cafeteria is under a very big threat.

For full-fledged work of a catering establishment, the following employees must be hired:

• The manager;
• Two cooks;
• Four waiters;
• One barman;
• Two cleaners.

To increase efficiency and quality of performance, you can introduce a system of bonus and bonus, conduct regular trainings and master classes, as well as create a convenient work schedule for staff.

Menu

Regardless of the format of the institution, coffee, milk and chocolate cocktails, ice cream, beer and various snacks should be available in the assortment of any cafe. In addition, the menu can include various pastries and desserts, which will certainly buy women and children. As for the main menu, you can make it from the first and second dishes, which are perfect for a quick and inexpensive lunch.

Marketing

So, you already know how to open a cafeteria, so it's time to talk about his advertising and promotion. This is a very important stage when starting a business, because, no matter how good your cafe is, if you do not know about it, then it will not bring profit. With a properly conducted marketing campaign, you can significantly reduce the payback period and increase the margin.

You can advertise the cafe by distributing paper flyers, on social networks, in local newspapers or on the radio. Approximate costs of advertising at the initial stage of the opening of the cafe are approximately 100 thousand rubles.

Related costs

When you open a cafe, you will have to purchase equipment for storing and cooking food, tables and chairs, utensils, household chemicals and much more. These needs will require about one and a half million rubles, however, this amount may vary depending on the type of catering establishment.

In addition, in the process of work you will have and related costs, such as: rent, costs for the purchase of products, employee remuneration, utilities and others. All these expenses should be taken into account in the business plan in the relevant section so that you can have a clear idea of how much money you will need to invest, and after what time you can return them.

Conclusion

Now you know about what stages the opening of a cafe consists of. This process is not easy and involves a lot of difficulties, but if you can overcome everything, then a stable and profitable business is provided to you. The most important thing is to approach the matter seriously and then everything will turn out.