Internet marketing is ... The development of Internet marketing

In our time to have your own website is a conscious necessity. Pages in the network are not only for self-expression, but also for the promotion of goods and services. And even if the server is informational, its owner is interested in making a profit.

To create a good website is half the battle. It is extremely important to achieve high attendance so that as many users as possible buy goods, read advertisements, go to other pages by links. Such questions are solved by Internet marketers. Internet marketing - these are activities conducted to promote products and services in the network, increase brand awareness, customer loyalty to the products of the advertised firm.

Advantages of Internet Marketing

Sales on the Internet are more effective due to the rapid dissemination of information and reaching a significant target audience in the shortest possible time. Large material costs are not required, but the prices of some orders exceed the cost of traditional advertising.

The increase in sales is impossible without research. Internet marketing is good because it makes it possible to conduct the most accurate calculations. The site owner or moderator tracks the statistics of purchases, transfers of users on the site. Special tools allow you to determine how many people per site visit the site, which links are most often clicked. The information obtained in this way is used to develop an advertising campaign, increase the popularity of the site. Internet marketing is a science, from the successful development of which the results of doing business depend.

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Basic components of marketing in the network

Web marketing strategies are developed taking into account the following components:

1. The object of promotion: a product, a non-food product, a service, a brand, a person.
2. Proposal: that consumers pay attention to the products being promoted, it is necessary to note the competitive advantages of the goods and (or) offer bonuses, discounts, participation in the action. It is necessary to explain to the client what exactly is his benefit.
3. Target audience: people of a certain gender, age, profession, social group, who may be in demand for the proposed product or service.
4. Conversion: Visitors to the site are not yet customers and customers. Methods of Internet marketing help us to do so, which we will discuss below.
5. Promotion - ways to attract the target audience, achieve maximum conversion for profit.

The Specificity of Internet Marketing

Since the virtual space is different from the real one, selling goods and advertising services on the network have their own characteristics:

• Continuity of time and space: on the Internet advertising texts and videos are present around the clock;
• Universality: thanks to network protocols, the same marketing campaign can be applied anywhere in the world, taking into account linguistic and mental differences;
• Multichannel: to report the benefits of goods and services can be on the web page, e-mail, using FTP, audio and video recording, social networks, mobile applications, etc.

The important thing is to take into account the peculiarities of the Internet audience. Users are specifically looking for the right information and at any time can turn off advertising. Therefore, the advertising message should be formulated so that the visitor of the page has a desire to click on the proposed link, take part in the survey, write a comment, place an order. Internet marketing - these are ways to stimulate the purchase. Passive perception of texts from the point of view of sales is useless.

How to sell on the Internet

There are a lot of methods of Internet marketing. The most common ways of working with clients are:

1. SEO. The likelihood of visiting the site (respectively, reviewing the advertisement) depends on which line of issuance the page is located on. Most often, users navigate through the first ten links. The remaining thousands and even millions of sites remain unclaimed. To avoid this, you need to work hard on search engine optimization.
2. E-mail - creating a thematic mailing list and placing a subscription form on the site. Potential buyers and customers voluntarily leave their e-mail addresses for receiving mailings. As a result, the target audience is formed.
3. Direct (writing personal letters). Unlike spam, these messages contain personal messages or the name of the company. This increases the likelihood of reading the letter, and therefore, the purchase.
4. Viral marketing. This method is implemented using tools such as the distribution of free resources (videos, computer games, applications, e-books) with links to the relevant site or with a request to recommend a page to a friend.
5. Empirical marketing. Marketers do not just talk about the product, but use the sensory sphere of the client, give the opportunity to experience the relevant emotions.
6. Video clips. An original, high-quality video will attract the attention of a large number of users. Perhaps someone would like to put a video on their site or recommend a video to friends.
7. Metamarkets: virtual sites, which describe the real objects of trade, manufacturers and distributors of goods.

Types of advertising

Internet marketing is impossible without advertising. On the Internet, the following types of similar ads are used:

1. Contextual. Such messages are created in accordance with the subject matter of the site and look like ordinary articles. The product or service is offered unobtrusively.
2. Banner. One resource is advertised on the other. The banner is posted by prior arrangement with the site owner.
3. The media. Intermediate version between banner and contextual advertising. Banners are produced directly for the target audience and are placed taking into account the context of the resource.

Advertising is an integral part of social networks, forums, blogs. Marketing texts are written and posted on the Internet by copywriters. Internet marketing is a business in which analysts, managers, couriers and other professionals self-realize.

The Partnership

You can increase your own sales if you give money to others. The owner of the site provides partners with advertising of their resource, paying for the service with interest from purchases or transferring funds for clicks. Participation in affiliate programs is a fairly effective Internet marketing. Promotion of goods through other sites contributes to the increase in sales, and the owners of information sites earn on advertising.

A variety of the program - dropshipping - assumes the independent sale of the goods by the owner of another server with deduction of the commission.

Public Relations

Another effective strategy of Internet marketing is working with public opinion. Articles posted on news or entertainment portals attract the attention of users and are not perceived as advertising messages.

The goal of PR is to create a positive image of the company, the product, a positive impression of the service. Specificity of technology consists in the application of direct and indirect methods of working with the target audience: propaganda, clarification, maintenance of communication, organization of cooperation, study of feedbacks.

Online store marketing

Fundamentally important for online trading site owners is to attract more buyers. Specialists monitor the moment when a new user appears and do everything possible to make the visitor stay longer on the site. The peak of professional skill is the transformation of the buyer into a regular customer.

In order for sales to be successful, it is necessary to study the demand and check the competitiveness of the goods. The simplest way to do this is to type the appropriate query in the search engine. It should be indicated not only the names, but also the characteristics of the products.

The online store needs advertising. The main advantages of such outlets are saving time and reducing prices, but this is not enough. It is necessary that the site knew as many users as possible. To increase the level of sales, contextual advertising works best, but SEO-promotion costs less. Advertising in social networks is quite effective. But it does not provide exhaustive information about the needs of the client. You can use other types of advertising.

If sales are less than one percent per month, then it is recommended that either prices be lowered or the advertising campaign reconsidered.

Development of Internet Marketing

It is difficult to determine who first came up with the idea of selling over the Internet. History has not preserved the name of this person. Most people spend at least eight hours at the computer, actively using the World Wide Web. On the Internet, not only sell, buy goods, but also book tickets, read books, get acquainted with abstracts and articles. No less popular are the search for recipes for cooking and social networking. So we can say with confidence that modern Internet marketing is one of the dynamically developing areas of trade. A huge target audience and simplicity of the interface contribute to successful business in the network.

In Russia, sales are gradually moving into the mobile sphere. Owners of sites adapted for the respective applications create SMS-mailings, make callbacks. Since cell phones and smartphones are almost every user, the number of online shoppers is increasing all the time.

As trends in the development of marketing strategies on the Internet, scientists indicate an increase in contextual advertising, the spread of viral marketing, the use of video platforms and the creation of meta markets. Domestic companies study and implement foreign experience of virtual trade.