Hypit: what is it to be a rumor for a rapper?

Hype (Hype) - a common set of events, activities, activities and releases of the rap artist, with which he attracts maximum attention to himself. The term means "to be heard not only among its listeners, but also throughout the hip-hop culture." Let's figure out what meaning the word "haypit" today is most relevant both in musical culture and in general in modern society. Also consider the most popular rap artists who were on hearing in 2016.

Hip - what is it in rap?

This term is used not only in music, but also in the financial sphere. So HYPE is a kind of Internet pyramid, an economic project in which all participants depend on each other's investments. But in Russian rap, the term has a different meaning. Consider what modern teenagers and listeners of Russian rap music understand by it.

Along with hip-hop, a lot of new terms came to Russian, which today are already densely included in the slang not only of rappers, but also of ordinary inhabitants. According to the importance in the music industry, high-speed is to raise the popularity of your name or producer project.

But in the youth culture this term carries a different meaning. So, many teenagers have replaced the words "tusit, break away" with the new American verb "haypit". What is to be heard? Today the Russian rap culture is enriched with stars, so it's not so easy to become popular. At the same time, in 2016, there were a lot of newcomers to the rumor that literally "high" in hip-hop culture.

Fresh blood is the way to become popular

Versus Fresh Blood - one of the most productive rap sites, which produces new stars with great speed. In 2016, there were such big hip-hop players thanks to this project: Booker D. Fred, HHO (Hip-Hop Lonely Old Woman), Rickey F. In turn, they were able to do a good huipit. What is Versus Fresh Blood? This is the child battle site of the VERSUS project, which, one way or another, was able to help in the PR to many performers. In 2016 the stars of "Versus" were: ST, Khovansky, Purulent aka Sonya Marmeladova aka Glory of the CPSU, Oxxxymiron.

In order to understand how they managed to hype, what popularity is based on the battle rap, and what consequences this can lead to, we will consider the cases of each performer separately. We decided to tell you about the two most discussed emsi of the past year. How to understand "high"? If you do not know, then perhaps these two stories will help you.

Khovansky

Who would have thought, but the main discovery of the past year in the field of battle rap was videobloger from St. Petersburg. Yuri Khovansky bathed with another blogger - Larin, their verbal battle became the most viewed in 2016, having already passed for 20 million views on "Youtube". This battle is included in the top of 2016 on the portal HipRap. Also by the end of the year this artist released several releases, including excellent clips: "Batya in the building", "Forgive me, Oksimiron", "NOISE". He blew up this year, like American gangsters, hip-hop stars.

Previously, Khovansky was one of the main judges of the Versus project itself. His HYIP began after a fight with Noize Mc. Prior to that, Yura Khovansky conducted several programs on his YouTube channel, did reviews and helped organize various media projects, and also conducted his own standup.

Purulent

Most of all other rap artists were on hearing this year the Glory of the CPSU. This performer is known under other pseudonyms, including Sonya Marmeladova and, of course, Pus.

It's interesting that the rapper started developing his career while working with the SLOVO SPB project. But the largest HYIP - what is this, we already figured out - the performer began to produce after calling the Oxxxymiron battle. It happened on the rap battle Versus vs Slovo SPB: Ernesto Shut up against the Purulent.

Batlova career Glory reminds something of the youth of Eminem

Then the HYPN HYPNOK acquired an even more scandalous character. In one of the verbal rap battles, he mentioned the Caucasian women and spoke uncivilized to them. This led to the fact that it began to search for members of the Chechen community, in order to physically punish. The glory of the CPSU began to hide, about him began talking on many rap portals, websites, public records. Numerous memes and cartoons appeared about him. This all had a positive effect on the overall popularity of the Purulent.

And at the end of the year, the Battle of Rickey F vs Sonya Marmeladova helped even more haypit. What is an explosion in the battlefield? This is exactly the rap battle, the analog of which practically does not exist. It also entered many tops and ratings in 2016. Today, Gnoyny aka Glory of the CPSU is a star, he has a concert tour, and everyone is waiting for his battle with Oxxxymiron.