How to create a successful group in social networks?

If you are a manager in the company and the director requires you to immediately create groups in social networks and promote them (the so-called online promotion), collecting an insane number of likes, this article is not for you. It is possible to become a successful SMM-marketer, but not immediately. If for success in life you need a brilliant idea and 99% assiduity, then here and that lash - 0.1 ideas and 99.9% methodical, systematic and Internet surfing.

Before creating a group, you need to do a couple of simple actions:

- determine the purpose of creating a group. The goals of creating groups:

• Informing the client about new services, promotions;
• Sales through social networks (social networking sites) ;
• Direct communication with the client;
• Because it's fashionable;

- decide on the audience of the group: who is your client?

- determine the content-themes;

- to check - whether there are no analogues and competitors? If there is, then you need to analyze them along and across the topic:

• Number of users;
• Interesting finds;
• Moments that are annoying;
• Avatar;
• Group content.

Such an analysis will allow you to know in advance what pitfalls you are waiting for, what not to do in groups, and what users are welcome.

When choosing a social network (friends social network, social network ru, contact social network), where you plan to position yourself carefully, keep an eye on the target orientation: for example, the Facebook network is popular with B2C marketers, and professional networks like Professionals.ru and linkedIn B2B marketers. By concentrating your attention on 2-3 social networks, you will get a much greater return than from spraying and presence in all possible networks.

So, after that you are ready and can create your own group. But in order for it to become popular and attract users it is necessary to implement several simple actions:

1. Create a number of regular columns in the group, which will contain author's and not very materials that are interesting to you and your users. Be sure to make a plan for filling stuff, providing no more than 3-4 posts a day at peak time for your audience. Typically, this is a lunch hour, evening time. Sometimes you should not forget about the lull: when no one posts news in working hours - your post will last at the top of the tape for as long as possible.

Examples of such categories can be: Template of the day, Part of the day, Article of the day, Tip of the day, Video or music for inspiration, The most interesting for today, The most interesting from other groups today.

1. Very carefully handle the content. The main requirement for content: 40% copyright and 60% taken from outside. The type of content can be about the topic of the group, fully consistent with the topic. You should completely avoid content that is not related to the group - users will not understand. For example, the skill to draw demotivators on a professional subject is always welcome.
2. Get in touch with the members of the group: answer questions as quickly as possible and help solve problems. The user will say "thank you", and the group will be supplemented with useful information. Later you can make the section "Frequently Asked Questions." It should be remembered that negative content should still be treated, not deleted, as the user is often hardworking and not too lazy to pop negative again. Let the group members argue, debate and manifest themselves, then the group will have its own life. According to research in HarvardBusinessReview, companies 7 times more interact with potential customers if they respond to requests in less than an hour. The survey found that what companies 37%.
3. Conducting competitions, drawing bonuses - that's a gold mine. Do not forget then to draw a photo report of the lucky winner of the competition or to provide a list of those comrades whom you reward with bonuses. Remember that competitions can be interesting not only the participant, but also to you. Here are a couple of ideas:

- an article on the topic of the group;

- competition for the best motto;

- a contest on a photo or drawing on the topic of the group, etc.

For the usefulness of the calling bonuses, read here: http://tabloid.tjournal.ru/articles/halyava-airlines

1. And, of course, the group must be fed. Daily, in moderation and delicious - it is worth at least a week to forget about it, how the damage will be difficult to assess.

The question of filling a group with content is one of the most important. Even at the stage of creating a group, decide - what will you write? It should be noted that posts are boring by themselves, they must necessarily be filled with pictures, videos, podcasts and screencasts, and infographics. In other words, if you have the opportunity to replace the text with a photo report or a picture, do it. In a group, community, blog, you should post the information for which the user will thank you. These include:

1. Lists of things you need to know to do. Or lists of the most read books and interesting photos.
2. Sad moments (only if the group allows!). A pity post is a pledge of traffic. But with these posts one should be extremely cautious.
3. Infographics: interesting figures of statistics that you somewhere subtracted, presented in the form of beautiful diagrams.
4. Results of Internet surfing: search the network for a selection of interesting articles on the topic of the group and post it on the page - and the authors of articles and users will say "thank you".
5. Instructions, tips.
6. Actual news. You can take them from thematic sites - not all users know about them.
7. Research. Since in this case the content is boring, it is necessary to optimize the text by adding it with diagrams and figures.
8. Always up-to-date content. Create posts that will have their strength and significance many months later.
9. Slideshare. Extremely topical thing if you are too lazy to make a video. Turn your presentations into a set of drawings.
10. The top most-most. No one will check to see if this is really top, but many will re-direct.
11. Reviews. Feedback on the company, the customer, service, equipment - for all this you will be grateful.
12. Quotes. Or a selection of quotes. Just make sure that they are not trivial.
13. E-books: do you have many articles? Share them by writing an e-book in pdf format and giving it to the user.

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A little more about blogging and blogging read here.