How to Choose an SMS Service Provider

The main thing for any businessman is to be able to attract and retain the client, which is primarily created by a properly conducted advertising campaign and the choice of an effective way to implement it. If you decided to conduct an advertising campaign in your business and chose one of the popular and effective ways to attract customers - Mobile Marketing. The question was: How to find good suppliers of this service and establish cooperation with them? What criteria should be considered when choosing a provider of SMS services?

To begin work, determine the goals and objectives that you would like to solve with the help of SMS Sending. By this you can limit the required set of services. When defining tasks, you should always remember the perspective. Choose a provider that offers you the maximum range of services.

Having analyzed a lot of services that provide SMS sending services, we have compiled for you a list of the most important criteria that should be taken into consideration for an objective and correct evaluation of the supplier.

Vendor Selection Criteria

• Reasonable prices
• Quality of service
• Image and experience of the company in the marketing market
• Quality of service and full support
• Competitive advantages, as well as leadership in the market of specific products;
• The possibility of a long-term partnership in business;
• Possibility to pay for services in various ways

Let's consider these criteria in more detail:

The most important factor in the choice of SMS services is considered directly price. Prices, above all, should be moderate and affordable for any company, no matter what size it was not.

When selecting a supplier, pay attention to the prices indicated in the price list, whether they are final, whether there are any hidden fees and commissions, in order to avoid unpleasant situations concerning a possible overpayment for the services rendered to you. Also consider the possible period for the implementation of purchased SMS packages, best of all, when the purchased volumes do not have a temporary use restriction and they can be spent as needed.

The second main criterion for choosing a provider of SMS services is the quality of the service. Qualitative SMS services should mean not only sending SMS messages to the customer base, but also must include many different additional functions that allow you to conduct your advertising campaign as efficiently as possible.

When choosing a supplier and depending on your needs and activities, pay attention to the availability of the opportunity to send and through the Software and through the Personal Cabinet, each having its own advantages. It is convenient to use the program for those companies whose work with clients is handled by a separate specialist who processes a large amount of data, in which case the customer base will be stored only on one PC. The personal cabinet allows you to do newsletters on a pre-loaded database from anywhere you have an Internet connection, which is useful when you need to send SMS messages from different computers.

Check the ability to send several free SMS in test mode. Thus, you can appreciate the speed and quality of the service.

Undoubtedly, when choosing a supplier, the company's image and experience in this type of activity are important. Find out more information about the company, about what positions it takes in the market, analyze customer reviews. For example, if the company you are interested in occupies a leading position in the market of SMS Marketing, it also has many positive reviews and reasonable prices, then you most likely will have a more confidential attitude to it than to a little-known, not proven company, but with a very Low and attractive prices.

Quality of service is also important for each client. The quality of service includes a benevolent attitude and prompt, skilled assistance of experienced specialists, during various times of the day, depending on the issues that have arisen and technical problems in the work.

Check the possibility to get through all the contact numbers on the company's website at different times of the day. You can also check the efficiency of the response by E-mail and other means of communication. While you are not registered, you will not be able to work, but simply call and ask for advice on all available issues you can, thus assessing the quality of service of the SMS service provider.

In any company that provides SMS Services, various payment methods should be provided, with the option of choosing the most convenient way for the user. It is best when the company provides an opportunity to work with both a legal entity and a physical person. If you are a legal entity (LLC, CJSC, etc.) or an Individual Entrepreneur planning long-term cooperation and wishing to conclude a written contract for the provision of SMS service , the most convenient payment for you is the transfer of funds to your bank account. If you want to work without entering into legal relations, then choose the option of payment, for example, electronic money, bank cards, through terminals and other methods convenient for you.

Of course, when selecting a supplier, you must consider all the criteria for selecting the most suitable option for you. But if you have already settled on a particular company, then also rely on your personal impressions. Test several different providers of SMS services, performing the same operations. Rate the speed of sending messages at different times and through different service providers. Thus, you can compare the real quality of the services provided.