Feysing is ... Goals and objectives

Not so long ago, the term "merchandising" was operated by marketers, and everyone understood it in their own way. It depended on the practical school of Western companies that had passed. And no one could come to a single denominator. Whether it's a product listing, or the right distribution at the points of sale. Feysing in merchandising remained an uncharted science. Many did not attach any importance to it, although they understood that this method leads to an increase in sales, only the mechanism itself has not been studied thoroughly.

Feysing: what's this?

Under face-work is understood one of the processes of merchandising, aimed at laying out items on the shelves of self-service outlets so that they are in maximum availability and visibility for a potential buyer.

The concept is formed from English "feysing" - this person, the face show. That is a correct demonstration of the goods to the consumer. First of all, the presentation mechanism depends on the assortment and the number of faces on the shelf space.

When the assortment exceeds the number of faces, the store can not demonstrate all the goods for sale, and if the volume of the faces is too small against the background of the whole assortment, this will result in a decrease in demand for a unit of production.

Goals and objectives

The purpose of the process of feysing - to ensure the uniformity of the loss of goods at the point of sale. The likelihood that the consumer will leave with the purchase of a certain assortment unit, should strive to 100%.

Faking the goods poses two challenges.

• Concentration of the consumer's attention on a certain product or brand.

This faceting is A strategy that involves placing the maximum number of labels to attract the attention of the buyer. This method is valid for large supermarkets, when the buyer is faced with the goods one on one. In this case, your assortment should be located at the most advantageous positions of the shelf space, avoiding the "dead zones". It should be taken into account that too wide assortment dissipates the buyer's attention, thereby reducing the profitability of the shelf. The optimum number of labels is from two to four.

• The maximum "seizure" of the space of the most profitable shelf by its assortment.

This task is feasible through the number of units of items present on the shelf. If the feysing of the assortment is literate, the company "grabs" a large shelf space. There is a high probability that the competitors' squares turned out to be also under your goods.

Why is this necessary?

It is clear that adequately set goals help to achieve the desired results. What can a merchandiser receive, in addition to the benefit in the form of money income, by means of faciation:

• Control - space supervision helps the best realization of the goods;
• The best calculation with the help of faciation will help to persuade the buyer when choosing the product in his direction;
• Feysing is the status of a brand or company on competitive platforms, the opportunity to demonstrate the superiority of its enterprise.

A well-conceived strategy expels from the advantageous space minor or less popular brands of products in the area below the rank. It is also a good opportunity to let competitors know that they have no chance of survival.

Correct feysing

To keep the shelf space, merchandisers can resort to some tricks and tricks. For example, a very common method - collusion with managers or administrators of outlets. With the connivance of the staff, a merchandiser can not simply improve the faceting of its goods by placing it at the most advantageous location, but also making the computation less profitable. In this case dispensers and shelftokery are in the process.

Correct feysing of stamps should set itself other tasks.

First, in the layout of priority positions there should be more than additional ones. Thus, the goods will not linger. This is very important if the merchandiser deals with food.

If the company only conquers the market, you can not copy the actions of the leader, because you can lose your personality and get off the race at the very beginning.