Fashion guru, businesswoman and it-girl - all this is about a woman - Aysel Trudel

The name of Aysel Trudel is heard by everyone who is familiar with the fashion world. Today she is the most successful woman in Russian retail. Many are wondering how it is possible to build fashion business of this it-girl with an unusual name Trudel Aysel, whose biography is full of bright meetings and friendship with interesting people. It was thanks to this that her fashion agency Landau Fashion Group gave Moscow and Russian women of fashion access to the famous Labuten with red soles, sexy lingerie Agent Provocateur and legendary dresses with a smell from Diana von Furstenberg.

Personal life

Aysel Huseynova (Trudel - her husband's surname) was born in Baku to a family of diplomats. At the age of 10 the family moved from Azerbaijan to Moscow, where the girl graduated from the school, and then the MGIMO. But in the footsteps of her father, she did not go, and started a fashion business.

Designing her boutique, she turned to architects, among whom was her future husband - Louis Trudel. Very soon the service romance turned into a lasting marriage and business cooperation - Louis designs all the boutiques of Aysel Trudel. The husband, by the way, comes from Canada, but his family has lived in Monaco for a long time, where now there is a house and he has with Aysel and children. In addition to the house in Monaco, the spouses have apartments in London and a house in the suburbs.

Interestingly, in the ranking of wives, adequately representing their foreign husbands, Harper's Bazaar magazine put Aysel in first place, preferring her even to the world-famous Natalia Vodianova.

Business

As before marriage, Aysel Trudel is not just an it-girl and the wife of her successful husband, she is a serious businesswoman. On her account, the agency Landau Fashion Group, which is engaged in the distribution of clothing, footwear and accessories of fashion houses, mainly in the premium and luxury segment. In the network of this company 10 boutiques in Moscow and the corner in the Central Department Store.

Trudel also has several other fashion boutiques, such as J. Mendel, Soho. But the most popular project, of course, can be considered a boutique Aizel.

Aizel Moskow

In 2003, in Moscow, at Stoleshnikov Lane 10, the name boutique Aysel Trudel was opened, one of the first multi-brand boutiques in Russia. After 13 years, Moscow is difficult to imagine without this store, because here for the first time in the country there were collections of Christian Labuten, Marc Jacobs, Oscar de la Renta, Stella McCartney and other cults that were not so common among Moscow fashion brands.

All these years the store was the flagship in the world of modern fashion and is loved not only for a variety and fresh collections, but also for new impressions and performances. A modern boutique is no longer just a clothing store, it's a fashion space where visitors can buy books and art albums, dine at a restaurant and touch the world of fashion and art.

With many designers who are represented in the store, Aysel has good and even friendly relations. So, Christian Labuten made her a unique gift for the 30th anniversary. On her birthday in Paris, he imperceptibly cut off a lock of hair from the head of the birthday girl and created shoes in which he placed a lock of hair and commemorative photographs of Trudel. Such a gift from a world-famous designer is hard to not appreciate. At the invitation of Aysel, Marc Jacobs came to Moscow. He was impressed by the capital and especially Russian cuisine. A well-known designer Oscar de la Renta specially for the wedding Aysel Trudel created a dress that turned out so successful that he included it in his collection.

Internet projects

The success of the Aizel boutique in offline brought the idea of the development of the same-name online project, so the online store Aizel.ru was created. According to the creator, the purpose and meaning of this store is to offer the same multi-brand boutique, but affordable for residents of Russian regions. Leading world designers and fresh collections are also represented here.

Another business concept Trudel is the promotion of young Russian designers not only in Russia, but also abroad. Newcomers are given an excellent start on the site: PR campaigns, advertising, discounts, all in order to make the Russian brand recognizable.

The project was so successful that the annual growth rate of this business is more than 50%. The average cost of a check also grows, and today the Aysel Trudel store sends elegant branded goods to more than 80 Russian cities. It is to make high fashion available to everyone, and this successful and enterprising woman sees her destiny.