"Cannes Lion" - the main award of the advertising festival

"Cannes Lion" is a prestigious international award given to the best advertising producers in several nominations, as well as a number of technical achievements. This festival is very popular not only among the immediate creators, but also among ordinary viewers and users. It is not surprising, therefore, that the most successful videos are immediately thrown out onto the Internet, and the ceremony itself assembles the full halls.

History

"Cannes Lion" is awarded to the creators of the most successful promotional videos. For the first time the ceremony was held in 1954. After that the festival was held several times in other countries, but since 1977 it has been stably organized in the French city of Cannes. The idea of holding such a contest originated as an analogue of the film festival, the popularity of which caused many advertising producers to seriously think about their own ceremony. So there was one of the most prestigious social events in the field of marketing and advertising.

Organization

"Cannes Lion" is awarded in several nominations. There are gold, silver, bronze awards. In addition, one of the owners of the golden lion receives a special prize - grand prix. The jury evaluates not only the idea of advertising, but also its implementation, implementation. The competition presents a variety of types of promotion of their products by companies. It's about television, outdoor, radio and other advertisements. In addition, special awards are given to the best advertising networks, to the agency, to the production studio. Awards are also awarded to winners in other subcategories, for example in the field of charity. In addition to the award ceremony, the organizers organize master classes, training sessions, various social events for the participants of the competition. Most often at the festival are represented by the agency, although theoretically his project can be presented by anyone.

In Russia

"Cannes Lion" is highly valued in our country. Since 1995, the capital has a special Russian representation of this organization, which annually conducts presentations in major cities of the country. Representatives of domestic advertising companies have repeatedly been nominated for prestigious awards and won treasured figurines. Among the most famous winners are, for example, Megafon, which received ten awards and grand prix. Her project was successfully implemented during the Olympics in Sochi in 2014. In general, since 2011, domestic agencies have consistently occupied prizes.

Value

A kind of analogue of prestigious cinematographic awards are "Cannes Lions". Advertising producers are trying to achieve them not only in order to increase the reputation of their company, but also to promote their own nonsense. After all, at present the interest in the advertising business is constantly growing, the ceremony attracts millions of viewers, for many agencies this is a real chance to express themselves not only on the stage, but also on the air. After all, this festival, like a good movie, gathers full halls, many viewers are seriously interested in seeing the creations of their favorite creatives, and popular videos quickly spread on the Internet, gaining a huge number of views.

Sberbank's victory

Especially the prestigious award is, of course, the gold "Cannes lions". The winners who received the coveted statuette, in fact, immediately become famous. Recently, the jury was not very supportive of domestic producers, but this year the advertising project of the Savings Bank received a silver lion. An interesting idea was appreciated at the festival's worth. Employees of the bank within the project "Streets" have successfully implemented their idea of promoting a new channel for transfers using SMS or special mobile applications. To do this, they turned to street artists who for some time had been conducting the appropriate action, and collected applications on the sites. Success was achieved largely due to the fact that Sberbank has found a fairly successful decision to implement its idea. Modern street art is extremely popular among young people, and artists working in this direction invariably attract attention. Therefore, they received money, donations from the bank's clients, on air. The result was a well-deserved second place at the festival.