Business idea: advertising on the rear window of the car

Advertising on the rear window of the car is increasingly popular with advertising companies. The market in this area will only gain momentum. Advertising on the rear window of the car refers to traditional advertising. In addition to it, you can also call ads in newspapers, radio, television, posters, leaflets. But unlike all other traditional types of advertising, a bright note on the car is most effective.

Benefits

Traditional species lose their popularity. As many psychologists note, the human brain has learned to block clips on TV, ads in newspapers, screaming leaflets.

Another thing is advertising on the rear window of the car. The product is completely new for our perception. The brain has not learned how to block it. In the boring, many-hour traffic jams among the gray, monotonous cars, a bright, beautiful advertisement on the rear window of the car will attract the attention of all in the district of potential buyers. Professionally executed, it will be remembered for a long time.

Advertising on the rear window of a car as a business idea

If advertising on the car is effective, why not open an advertising agency in this area? Let's highlight the main advantages of a business idea:

• A small initial capital for the start. Even small financial resources will not impede the progress of the case at the initial stage.
• Great market opportunities. Almost every citizen has a car. Hence, a huge market of potential sites.
• Market underdevelopment and lack of strong competition in this area. While the niche is not completely filled up, you need to act.

Stickers on the rear window. Features of application

This product has a number of features. Namely - the car's glass is limited in area, the car quickly moves, and contact with potential customers is limited to a few seconds. Proceeding from the above, stickers on the rear window of a passenger vehicle must be applied in compliance with a number of conditions:

• The font should not be inclined. The letters are clear, bright, understandable, large, with an obligatory interval.
• No complicated inscriptions and long phone numbers. Moreover, it is impossible to "smuggle in" inscription on the glass like "cargo transportation services in the city of Moscow inexpensive" with a ten-digit number next door. The inscription, and even more so the number, will not be remembered even if desired.
• A memorable drawing can create a positive image of your advertising campaign.

Thus, advertising on the rear window of a car, the price of which can pleasantly surprise customers, is very effective when properly applied.

A little about the cost of such pleasure. For car owners, placing an inscription of an advertising nature depends on individual characteristics. Unfortunately, such a product as advertising on the rear window of the car, the price of which has not yet been clarified, is new on the market. But the owners of cars take as a basis the following indicators:

• The brand of the car, its color, condition, year of manufacture.
• The content of the advertisement. Degree of closing the review on the rear window.
• Number of kilometers traveled.

The average amount that car owners will have to pay for providing an advertising platform is about $ 10 for 3 months.

Penalties and restrictions

Of course, sometimes there are cases when advertising on the rear window of the car is illegal. The penalty can be different. Here are some limitations in this area:

• You can not purposefully equip the car under a billboard, technically refitting the car. There are cases when on the road there is only one car frame. This is a kind of billboard made with the help of a vehicle.
• It is forbidden to modify the car, for example, dress it in a cutlet or cheburek.
• Do not apply stickers and inscriptions that make it difficult for the driver to review.

These actions may entail a fine in the amount of 30 to 50 thousand rubles.

Manufacturing of advertising

Self-adhesive films, which are used for this, allow the use of different types. As simple monochrome labels, and various combined and painted with all colors.

To produce plain plain paper, you need a plotter cutting vinyl tape. It produces information of an advertising nature. Inscriptions, numbers, simple logos. Cut out the desired element, the film is glued to the rear window.

For complex multicolored, a perforated film is required. It prints colorful logos and logos. Its main advantage is not even in colorful shades, but in the possibility of maximum visibility from the salon.

Combined option - full-color printing with the use of plotter cutting. This kind of complicates advertising, makes inscriptions and logos more original.

Minuses

But this kind of advertising has its negative qualities:

• Short contact with potential buyers. As already noted, for a few seconds an interested client is unlikely to remember the necessary information.
• Limitation in the choice of target audience. For other types, you can optimize costs by intelligently building advertising campaigns. In the case of a car on the road, this is unlikely to work. You can drive a whole month, having met only a couple dozen potential customers. And this is only a maximum of one or two sales. Therefore, its effectiveness can be reduced to zero when illiterate.
• Very limited information. The area of the glass allows to describe in detail the product or service.

But despite this, advertising on the rear window of the car for money has a very good potential growth.