«Asya Malbarstein»: description of the brand

Today the name "Asya Malberstein" can be heard not only in Russia, but also in many countries of Europe. Those who have already got acquainted with the products of this brand will certainly always associate the name with such concepts as good taste, expressive style, bold decisions. The history of the fashion brand began just as thousands of others start - from a man who is in love with his work and ready to work for the result.

A small Petersburg studio

It is worth noting that the owner and chief designer of the brand is actually called Asya. By her efforts, the work of a small workshop in St. Petersburg was organized. It was in this place that the first accessories were created, which immediately found their fans and sold out successfully.

Later, when it became crowded in a literal and figurative sense, the territory had to be expanded. Today the studio "Asya Malberstein", located in the northern capital, works with customers from around the world.

The first hits

It all started in 2008 with the release of backpacks and sports bags. The designer was guided by the tastes and needs of the energetic people, keen on sports, tourism, active rest and constant movement. Just for them, and were released the first backpacks and bags "Asya Malberstein". A little later the assortment expanded: unusual clutches, medium sized rucksacks, women's handbags appeared. If before her main goal Asya considered practicality, now it's time to pay attention to the aesthetics of street fashion of the new century.

Bags and backpacks

Today, the release of these accessories is a strategic direction in the work of the brand. Bags and backpacks are carried out with a clear slope to one of two extremes. They are either reserved and laconic to Puritanism, or completely reckless.

Asya does not try to play a romantic, slightly crazy artist, who seeks to prove that she is not like everyone else. On the contrary, an architect by education, she is pragmatic and prudent. This is reflected in the general policy of the brand, not aimed at trying to match fashion trends, but on analyzing consumer demand. Asya just creates what people want to buy. But this is what makes her style recognizable and desirable for a wide range of potential customers.

Backpacks "Asya Malberstein" capacious, comfortable to wear and use, do not have unnecessary seams and excessive decorativeness. The main bet is made on high-quality leather and impeccable performance. Not surprisingly, such products have become quite competitive on the international market.

Accessories

Today Asya Malberstein also produces accessories. Call them practical is not necessary, and it is difficult to classify. These are not any beads and bracelets, but unthinkable sweatshirts, collars, holsters. Of course, not every woman likes such outrageous details of the image, but the target audience is simply delighted with the intricate creations of the brand.

Clothing from Asi Malbarstein

Not so long ago, the designers of the company carried away the development of clothing. Today there are several directions: coats, raincoats, trench coats, sarafans, suits and much more. Particular attention is paid to the crooks, which seem to be built according to classical canons, but nevertheless look very bright and effective. Leather is a favorite material, from which a large part of Asya Malberstein's clothing is sewn.

Customer testimonials are excellent evidence that the company has made the right bid. Even at a relatively high price, clothes are in demand. Laconic cut, basic black or white color, luxurious leather, quality accessories - will it be out of fashion in the coming years? Hardly. Such a purchase can become a kind of investment, because such a thing will look actual for more than one year.

Line for men

The company "Asya Malberstein" first released a men's collection of clothes in 2010. A strong half of potential buyers reacted to it without excessive skepticism.

Funny, but among the classic jackets, shirts and trench coats in the assortment of "Asya Malberstein" you can find absolutely incredible things, for example, forge aprons resembling a holster. And besides stylish belts, the brand offers men also convenient braces.