An online consultant on your site is good or bad?

Having your own online business, you probably have thought many times about how to improve the service of visitors, so that they become real buyers. There are many ways to do this, we will stop today on this type of customer service as an online consultant. Such a system began to be introduced into Internet resources relatively recently - only about 10 years ago. One of the first adherents of online consultations was the well-known eBay Internet shopping portal. Thus, they increased the number of visitors, and, consequently, their income. Nowadays, more and more Internet resources set themselves various online consulting systems for customer service, and the site visitor does not need to download any additional programs to communicate with the operator. Online consultations are an effective tool for increasing the income of Internet commerce without increasing the advertising budget - the conversion of the Internet resource is significantly increasing. According to a survey conducted among Internet users in the United States and the United Kingdom in 2011, online consultants prefer to use about 25% of respondents, the rest gave Preference for telephone conversations and e-mailings. But the innovations on the Internet never stand still - later studies indicate the dynamics of increasing adherents of online counseling, and it is through communication with operators. There are two types of online consultants: the built-in program that answers standard questions with standard answers and the operator is a real person who sits on the other side of the screen. We will speak specifically about the second kind of consultants, that is, about real people. We will disassemble its activities on the website, we will weigh all the Pros and Cons.

"BEHIND"

People give preference to online consultants for several reasons: - quality service - an online operator is often a competent specialist of what he sells; - the ability to quickly answer questions arising during the visit to the site - informative - you learn more from an online consultant, something to communicate with e-mail and phone, because the chat client can monitor the dialogue, correctly formulate questions, and Sometimes there are questions that do not want to bother on the phone - it's not a robot, but a real person - the trust of customers - when a customer purchases a product or service from a particular person, rather than from a website page, it inspires confidence and gives confidence; - customer feels Himself as in a real shop or agency, while he sits at home, in his favorite slippers, and realizes that there is no need somewhere to dress and ride. For an Internet business owner, an online consultant is also very profitable and convenient: - active motivations to make purchases On your website - minimum costs for implementing the system in your Internet resource - significant minimization of costs for attracting customers; - Additional marketing research - communicating with the client directly can quickly identify shortcomings in the operation of your Internet service, as well as better know the customer's preferences for the products sold and the quality of service - increase the likelihood that the customer who made the purchase will return for the next product, or Advise you to come to friends and acquaintances right here - after talking with the operator, the customer can buy more than he planned - advantages over competitors who do not have at their disposal online -konsultanta; - as a consequence, increase in sales and revenue. This applies to all areas of the Internet business, especially where without the help of a consultant's advice in real time can not do. If you have your own real estate agency, using an online consultant on your site you can not do. You can take an example of the site of the Internet real estate agency vandortdubai, where an online consultant is installed. With its help, agency managers advise their potential and loyal customers through an online consultant. With its help, you can: first, give a highly qualified advice on any issues sold and leased real estate; Secondly, communication can be carried out not only in chat, but also via a call from the site, and the client does not need to install third-party software, just have the necessary headset - headphones and a microphone. After all, the client is comfortable that he will receive an answer immediately to the question that has arisen: is the object handed over for six months, or only for a short period of time. He will get the answer right away, and if it is convenient for him, you can leave your contact details and the operator will call back and personally answer all the questions that arise.

"AGAINST"

More than half of website visitors feel irritated about the presence of on-line consultants on the page, and almost a quarter and completely left the site because of active invitations to communicate. There are several reasons for this attitude: - Pop-up invitation windows appear again and again, after they have been ignored by the guest of the site, and some of them do not leave the page, occupying half of the information on the computer screen ; - operators interfere with the work with the site - it is necessary Accept or decline an invitation to a dialogue before the client wants to choose something or buy - if the visitor does not need a consultation, and is enthusiastically engaged in the process of selecting the product, and the invitation of the online consultant is released in the most inconsistent The customer can hastily leave the site without making a purchase - customers prefer other ways of communication - e-mail and phone - correspondence takes a long time - many visitors are not sure about the security of correspondence with the online consultant - who knows That the personal data transferred to the operator will not then be used to the detriment of the client - the concern that the client will be connected to the right specialist so that he can really help - disappointment - the client wrote to the online operator, and nobody answered him. Considering the above, all the "against" can be neutralized or made an advantage of your site. So, online consultants should not be too intrusive and know when to call a client to communicate. Also, operators should be professionals, and answer questions quickly and quickly with knowledge of their own business, rather than give standard pre-prepared or fuzzy answers that put customers at a dead end. An online consultant should navigate the site well and, if necessary, direct the client to the right pages. Assure the client of the confidentiality of conversation or correspondence. What will an online consultant bring to your business: benefit or harm? The answer is obvious. If you properly organize the work of an online consultant, then this will only be another good addition to attract new customers to your site. This opinion is also shared on http://www.iseeq.com/. Therefore, to establish or not an online consultant on the site, it's up to you.