"Яндекс.Метрика" (site): how to install

Website creation today is a fairly profitable business, which can bring a good income. Of course, not all resources are profitable, but only the most attractive ones from the point of view of advertisers. One of the most important criteria for this very attractiveness is the attendance of the site. There are many ways to account for it, but the funds from Google and Yandex are especially valued.

They are extremely simple, so for their mastering you do not have to deal with dozens of parameters. This is very important, as in recent years the number of webmasters has sharply increased, which do not possess the necessary minimum of knowledge even in the field of HTML. This situation is associated with the spread of simple and intuitive CMS.

"Metrics"

"Яндекс.Метрика" (site) is a specialized software that is engaged in counting resource visitors. Particular attention is paid to those of them that have passed through advertising links of the "Yandex" itself. The fact is that such information is valued literally in the weight of gold, because it allows you to analyze the behavior of customers and develop the most winning business strategies. "Metrics" will certainly be useful to the very creator of the site, as it gives him a lot of useful information that is needed for competent optimization.

From our article you will learn how to set the site's metric. In addition, let's talk about a very useful plug-in that can interact with this advertising tool. It also allows you to check the correctness of the page code.

Preparing for installation

The installation itself takes you literally a couple of minutes, but before that you will need to check some circumstances:

• Required account of the "Yandex".
• You must have access to the source code of the site.

If you do not understand everything about the first point, let's explain: you just need to create a mailbox on your account, at the same time registering with other services of the company. As for access to content, for this you can use the program Total Commander or FileZilla. You can use standard CMS (WordPress, for example).

By the way, on their official sites, you can find even more detailed information regarding the connection of the metric.

We put the metric

Once you are convinced of the availability of everything you need, you can proceed with the installation. Just note that all the functions that the metric of the site provides will work only when a special script from Yandex is placed on each page of your resource. However, now we will tell you in detail about all the stages of connecting the service.

Stages of connection

What can I do to have a metric on your resource? The official site - that's what you need! There are all the services that are offered by the company at the moment. We go to the site of the search engine "Yandex", click on the link "More", located at the top of the page, we search there for the item "All services", where is the metric of the site. You should be interested in the button "Create a counter", by which you should click the left mouse button.

Then you need to come up with some kind of meaningful name and specify the domain of your site. Be sure to set mirrors of your resource (in case the main server is unavailable). It is possible to configure sending SMS messages about the availability of the site. Do not forget to also specify your time zone. After that, you must agree with the terms of the User Agreement, and you will finally be sent to the next page.

Put the script on the site

If necessary, you can check some additional parameters with the checkboxes (we'll talk about some of them below). After that, finally copy the code of the counter itself, for which it was all started. Of course, you need to insert it on your website. Here's how to set the metric on the site.

The easiest way is for owners of those resources that are based on some popular CMS: you simply drag the script into the main template. If it does not help, edit the "header" or "footer" of your resource. If you did not use the system to manage the content, you will have to manually copy the code to all pages of the site. We recommend inserting it into the topmost part, as the visitor count will be more accurate in this case.

Important: the "Yandex.Metrika" itself (on the site) is quite simple to install, but with its configuration there may be certain problems. Do you remember how we talked about some additional options? It's time to learn more about them!

Set up additional options

It is strongly recommended that when setting up the metrics, enable the option "Web browser", as it will automatically record the behavior of the site visitors and analyze it. It is also interesting that the "Click Map". If this option is enabled, the system will automatically collect information about the places on the site that users click on.

And it's not just about links, but all other objects. With this information, you can analyze the direction of clicks and place advertising links and banners in the places most often clicked by users.

The "Share" button will surely be of interest to those who control the appearance on their website of links to external resources, and also prefers to know how many times files have been downloaded for free access.

But Yandex.Metrica is especially good (on the site) in that it has an excellent option called "Exact Bounce Rate". In this case, all visitors who visited the site will be registered, but stayed there for less than 15 seconds. This allows you to immediately think about your mistakes in optimization and pick up better content.

If your site is not located on the most powerful server, you should pay attention to the function "Asynchronous code". In this case, your "Yandex.Metrica" (counter on the site) can be configured in two different ways: if you place the slider on the "on" position, it will be loaded along with the site. In the case where the switch is set to "off", the service is loaded only after the final drawing of the resource.

Which features do not need to be included

In addition to the options described above, which we recommend to include when setting the metric in any case, there are also those, the activation of which depends only on your needs. These include "Informer", which allows you to flexibly configure the display mode of the button with the same name, which displays the statistics of attendance of the resource for the last 24 hours.

However, the option "Tracking the hash in the address bar of the browser" is highly recommended for those webmasters who create AJAX-sites (developed with the help of online designers). The fact is that this function monitors the actual number of views even on those pages that do not need a reboot for the update. So the metric on the site is a multi-faceted and extremely useful tool!

By the way, "The ban on indexing" can be included for all who do not want indexing their site is this search engine. It's hard to say when and for whom it might be needed, but keep in mind the possibility of including this option still worth it.

Other parameters

In the case when you are an experienced webmaster, you are likely to be interested in the item "Using visit parameters". This version of the metric will allow you to set some of your parameters, the statistics for which will be collected separately. Note that when you enable this service, its settings will have to be written in the script code yourself.

If "Yandex.Metrica" (the installation on the site of which we described) was already on your resource, but you changed some items in its settings, you will have to re-write the code on all pages.

To make this process more convenient, you should click the left mouse button on the item "File Manager" in the main menu of the metric. All pages of your resource will be presented in an extremely convenient form for editing. To change the pages, you need to click on the icon with the wrench icon, which is located on the right side of the working dialog box.

Other configuration tips

By the way, we will give more information on the correct setting of the metric. The code must be inserted (!) Exactly between the tags, since otherwise it may not work correctly. If at you so happens, check up correctness of its placing, having attributed the necessary tags. Of course, the metric for the site should be appropriately edited after any changes are made.

It is very important to properly configure the filters. It can be extremely useful when you want to exclude some individual visitors from the statistical set. So, with the help of filtering, you can easily cut off all visitors who come to the site from certain IP-addresses or from some particular domain zone. It is possible to work only with certain pages or referrals. For each counter, you can simultaneously include about three dozen filters. Attention! The changes you make are irreversible, and therefore work with them very carefully.

Using the data of the counters, you can very "thin" modify the pages, so we advise you to master their correct application as soon as possible.

Important notes

Typically, after installing the application on the site, you will begin to receive statistics for half an hour. If there is any mistake, then its description will appear in the "personal cabinet" on the site of "Yandex." Efficiency of data acquisition is also at a high level: most often the time gap between the actions of users and sending information to you is no more than five minutes (more often - less than a minute).

If the statistics do not arrive after this time, be sure to check the correct placement of the script, since this behavior indicates the errors committed during the installation process.

Plugin for metric

As we promised, we'll talk a little about the special plug-in for this wonderful service. It allows you to quickly check the correctness of the installation of the service, quickly view all the statistics collected over the day. Before you install the metric on the site, go to the add-ons control panel (only for Chrome and Firefox users), then find the "Yandex.Metrica" plug-in there.

The interface of this application is as simple as possible, so you will certainly understand it yourself. However, we still highlight some points. So, if the service is correctly installed, you will see the active application icon. If you click on it with the left mouse button, a context menu will appear, from which you can learn about statistics and other parameters of the program.

Myths and legends of the blogosphere

As usual, with "Yandex" not everything went so smoothly. In particular, many young webmasters Runet vied with each other to tell a different kind of horror story. In many of them, they report that the only reason that the attendance of even a popular site in the recent past may fall is Yandex.Metrica. Installation on the site, ostensibly, leads to a deliberate zeroing of Yandex's statistics.

Is it really?

Let's take a little look at the question. Do you think that old and "experienced" sites are popular only because of optimization? Yes, many of them arose even at a time when no one used the word SEO in RuNet, and users did not even guess its meaning. Alas, but forced to disappoint you: if the site is interesting, then in any case they will read. If not, then no metrics will make you worse.

Do you think that the creators of the search algorithms of "Yandex" did not even guess to introduce into their system a slightly modified algorithm for analyzing young blogs?

conclusions

What can we say in conclusion? If you need to visit the site to find out, "Yandex.Metrics" is the best solution. This application correctly and fully provides webmasters with data on the popularity of the site, it allows you to best organize an advertising campaign to get the return from the resource.

In our time, the behavioral factors of users are paid great attention, which automatically makes the metric a completely indispensable tool. If you are careful about managing your resource, then the metric on the site will help you to "untwist" it even more. Its creators will help you in this, providing valuable information that can be used with great benefit!