What is flyer? What is it used for?

Every marketer knows exactly the definition of such a thing as a flyer. But a simple person, far from the advertising business, will not be hindered by the information presented below. The word "flyer" is most often designated by leaflets, which are of an advertising nature. This method of advertising can attract a large number of new customers. However, in order to help this way, you need to clearly understand what a flyer is. Its key features are as follows:

• The leaflet should attract attention.
• It necessarily expresses the main idea and the slogan of the advertising campaign.
• Bright design and beautiful images will help attract attention to the firm.

What should they be like?

So, we suggest to consider more in detail the concept of a flyer. It must necessarily be small in size and contain advertising or overview information about the company or event. Sometimes such leaflets can bring their owner a small discount on goods or services.

The distribution of flyers is used by business owners to inform a potential client of an event. It can be a seasonal sale, a store opening, a party and so on. If you decorate the flyer with themed images and a suitable text, it will help to inform and interest the person in more detail. Any businessman should clearly understand for himself what a flyer is, how it is better to use it for advertising purposes.

In which areas do they apply?

A qualitatively executed flyer can be used as a complimentary ticket. His style should be carefully thought out in advance. Such leaflets are most often used in cinemas, restaurants, bars, discotheques and during mass cultural and entertainment events. In addition, very often prospectuses are used for advertising purposes. This is due to the fact that the manufacture and printing of flyers do not require large monetary investments, and attract a huge flow of new visitors and customers. Think for yourself: who will be unpleasant to get though a small, but a discount?

The most interesting thing is that this type of advertising really works, and for today is one of the most effective. Often a person takes a few leaflets to present a small present at a discount to a friend or neighbor. That is, an advertising campaign can be distributed at an incredible speed, with little or no direct involvement of company representatives.

Recently, such leaflets have become very common. Practically near every large store or hypermagret you can meet people who are engaged in their distribution. Therefore, today you rarely meet a person who does not yet know what a flyer is.

Non-standard solutions

Most often, leaflets are used for information and advertising purposes. But some creative managers have managed to use them as pass cards or entrance tickets for events. This allows you to make the flyers more colorful and beautiful. Any guest will be pleased to receive a personal invitation, especially if it is printed on quality paper. A beautiful slogan or phrase is capable of raising the rating of the event, therefore, it will be visited by more guests.

Dimensions

Most often you can meet flyers with a standard size of 90x190 mm. But the customer is free to choose the format and size of the leaflet. It is always worth remembering what a flyer is. This is, first of all, a compact leaflet. That's why the distribution of flyers of A5 format can be unprofitable and illogical. It is better to stick to the standard sizes, but to think up some of your zest.