The consumer market is a part of our daily life

Each of us often have to go to the store for food, clothing and other goods. And also a common thing for a person is to visit a hairdresser, fitness club, cafe, resort to the services of a travel agency. Therefore, each of us is part of a market relationship.

What is the consumer market

This is a set of relationships that arise between buyers and sellers of various goods, services, works. People buy themselves various goods for personal consumption. The main goal of the consumer market is the satisfaction of needs and user service.

Classification of the consumer market

Markets can be divided into species according to different signs.

There is a classification of the object that is offered to the consumer:

• Market of consumer services;
• Consumer goods market.

The latter can be divided into the markets of food and non-food products.

The market of food products is quite wide, as producers and trade offer more and more new food products. This segment is divided into species in accordance with different types of food products. It is possible to distinguish such basic types as the market of meat and fish, dairy, bakery, confectionery products, the market of cereals and macaroni products, etc.

Naturally, the market of non-food products is much larger. This is due to the wide variety of these products. The main types of non-food markets are furniture, clothing and footwear, cars, household and computer equipment, dishes, carpets, plastic products, medical products, motor fuel and much more.

The market of consumer services can be classified according to their type:

• Medical;
• Insurance;
• Hairdresser's, manicure;
• Fitness, sports;
• Baths, saunas;
• Help in finding something, for example, rented accommodation, work, etc.

But the most important for each person is the division of the consumer market on a territorial basis. For example, the market:

• Moscow;
• Stupino;
• The city of Ivanovo;
• Obninsk, and so on.

After all, much of what you will find in Moscow at every step, for the inhabitant Stupino will not be so accessible.

Market structure

The structure of the markets of different regions can be different for certain reasons:

• Presence of specific enterprises and organizations in the given territory;
• Level of solvency of the population of the given region.

For example, in a large city on one street there can be a beauty salon, a fitness club, a hypermarket, and a gas station. Whereas in a small regional center there may not be a beauty salon, a fitness club, or a hypermarket. This is understandable, because who will visit them in a small town? These institutions are designed for people with a certain level of income, and more such people in large cities.

And, perhaps, for the ordinary consumer this is the most important question, can he get everything he wants at his place of residence?

Infrastructure of the consumer market is a set of all types of retail facilities, as well as facilities in the service sector.

What influences the changing markets

The development of the consumer market is reflected in the functioning of the sphere of trade and services. The growth of incomes of the population causes structural changes in the markets. This is reflected mainly in the shift in consumer demand from food to non-food products. More began to buy construction products, phones, tablets, household appliances, shoes and clothes, furniture, jewelry etc.

Networks of retail facilities are expanding and developing in the following areas:

• Trade objects of large formats are opened. This is super- and hypermarkets. In them you can buy almost everything you need.
• Organization of convenience stores. They are opened on the first floors of apartment buildings, in empty buildings.
• Combination of trade and services. Trade and entertainment centers are opened. There is represented both trade, and restaurants, cafes, cinemas, hotels, sports and entertainment facilities.
• Firm stores of manufacturers offer in their assortment related products, as well as a wide range of products of other manufacturers.
• Consumer lending is developing so that the buyer can buy expensive goods.
• There is a re-profiling of markets in modern retail facilities. Conditions are created for agricultural producers to directly sell their products in the markets.

Government

In the Moscow region, the Ministry of Consumer Market and Services regulates the activities of the sphere of trade, services and catering. And also in the sphere of his control include funeral services, alcohol trade, lottery sales, wholesale, household services.

This management body aims to raise the level of trade turnover, promote healthy competition, saturate the market with goods, stabilize prices, etc.