"Rambler" - what's wrong with the search engine

Once upon a time, at the dawn of the origins of Runet, when, in fact, the number of sites in the Russian-language segment was measured in hundreds, "Rambler" announced itself. The search engine, which was one of the first in our country, but which was waiting for the collapse. Now "Rambler" is a media portal. Because of what happened? Let's try to understand the topic.

"Rambler" (Rambler) - what was and what is now.

I must say that Rambler, a search engine of good quality, appeared a year earlier than Yandex and Google. But in 2011, between the giant "Yandex" and the dying "Rambler" an agreement was concluded, according to which from now on the search on the mega-portal should be performed using the RuNet mirror and, more specifically, the very Yandex.

Previously, employees of Rambler was considering a variant of cooperation with Google, but the Russian-speaking "sworn friend" managed to make a more profitable proposal. Since then, since the summer of 2011, and is a "Rambler" media portal, which is being searched not even by their native Rambler search engine, but by the search engine of a competitor. You can verify this by looking at an absolutely identical issue for search queries.

The birth of "Rambler" in the scientific town of Pushchino

If we talk about how the "Rambler" originated, what is it that served as the general cause of the origin and development of the Internet in Russia, here is a brief summary of the story. As you should know, the Internet was originally a US military development, and then it was distributed among the scientific community. So, in the early nineties in a small scientific town of Pushchino, one of the first dedicated lines connected to the Internet through Moscow was laid. Literally, with their own efforts, some enthusiasts, wishing to receive news from the scientific community directly, managed to still lay the cable to Moscow. In 1991, the Internet was just starting its victorious procession. Runet actually was not yet. Only in 1989 the World Wide Web WWW was created, and enthusiasts from Pushchino already carried out many works. At the same time, even within the entire Internet, they were a very significant unit. Quite a logical completion of the Internetization of the scientific community was the writing of the engine of its personal search engine.

Further development

Dmitry Kryukov, a programmer from Pushchino , successfully coped with the task of writing a search engine for several months. In the fall, in 1996 the domain rambler.ru was acquired and in October the site and the search engine became available to users. Up to 1997, when the "Yandex" appeared on the horizon, the prospects of "Rambler" were very grandiose. He was practically the first and sole leader of the search. And although at that time the number of sites in the RuNet was counted in hundreds (if not by tens)
But the "Rambler" perspectives (which in German means "tramp") were very bright. If you could keep them.

"Rambler" - what happened? Or what is the cause of the collapse?

According to one of the experts, the whole point is that the main developers of "Rambler" left the management team. If, say, in the same "Yandex" in leadership positions there are those people who stood at the source. So to speak, this is their offspring. That developers, "Rambler" in the course of some twists and turns had to give up their seats to sponsors. As a result of all this, a situation has arisen when managers, seeing that the indicators are falling, go to the leadership and ask two or three million for promotion and advertising. If there were people in the executive chairs who understood the matter directly, like Yandex, then the money would have come at once. But since for people far from the question, these are just superfluous, illusoryly justified expenses, they tell managers to come in six or eight months and then the question will be solved. Unfortunately, in these six to eight months, too much time has been lost. And since the situation was repeated more than once, then, undoubtedly, in the conditions of such management, "Rambler" could not keep in the top of the competition.

"Rambler" - media portal

Together with the decision to terminate the development of the search engine, the owners held one more change in the logo. The media portal, the status of which he acquired, literally required changes in the writing of the logo ("Rambler"). What was changed? It was decided to change the font for writing the name from Latin to Cyrillic. In fact, such a decision has been brewing for a very long time and, it can be assumed, has matured already in the end very late.

What services does now include "Rambler" (media portal)? Oh, there are actually a lot of them! Services that includes "Rambler": photos, news applications, mail. In addition, there are many side services. This is both the "Rambler. Games", and "Avtoambler", and "Rambler.Finansy." The first service is a game project that you can visit online or download any games to your personal computer or mobile phone. "Autovrtable" is dedicated to automotive topics, advice on choosing and caring for a car. "Rambler.Finansy" scans and gives the most interesting facts and news from the point of view of the economist. All kinds of exchange rates, stock reports and any analytics. In addition, there is also, for example, and "Rambler. Radio" - an application that allows you to listen to radio stations directly online.

One of the most successful services

Nevertheless, there is one service from Rambler, which appeared about the same time as their search engine, but still enjoys a certain demand when compared with similar services of Yandex and Google. We are talking about the rating "Rambler top-100". This service provides a free attendance counter and on its basis builds top Runet sites, subdividing, of course, them into categories. In this case, the appearance of the rating "top-100 Rambler" media portal has not been subjected to thorough re-branding, and therefore it looks, perhaps, for someone not as pleasant as we would like. The method of monetization in this system is such that in return for installing the counter you will have several small banners on your site. And this moment is puzzling, as well as questions about the seriousness of the "Rambler" project.

The media portal, in the end - is not what was expected at the dawn of its development. However, the fate has developed in such a way that it was this fate befell the "Rambler". What happened to the project? The answer is illiterate leadership. Perhaps this is the fault ...