"New Balance" - sneakers for athletes, military, non-formal and not only

Today, sports shoes have ceased to be the prerogative of those who regularly attend gyms, treadmills and classes at stadiums. Sneakers are worn for a walk, meeting with friends, for a trip to the store and to nature. There are, of course, only sports models, but there are also universal ones, such as the shoes from "New Balance". Sneakers this company has long and firmly established in both women's and men's wardrobes.

New Balance brand

The factory, on which the first footwear, preceded by the current New Balance sneakers, began to be sewn off, was opened in 1904 by the Englishman W. Reitley in the USA. There was also founded a laboratory in which he developed orthopedic shoes.

With the launch of the same line of shoes New Balance itself, there is one curious fact. Who would have thought that this very comfortable footwear owes its appearance ... to an ordinary chicken! The founder of the plant somehow drew attention to the poultry walking around the garden, in particular, how it keeps on its feet. As you know, the most stable figures are those that have three points of support. The same happened with the chicken - the similar structure of its legs allowed Raitley to develop the idea and launch the brand "New Balance". Sneakers to this day are produced according to those standards, which, nevertheless, are being improved year after year.

During its existence, the firm changed several owners, and the label itself was even associated with several scandals based on racist grounds. However, this in no way affected the quality of the footwear produced, and already in the early 1990s, Brand New Balance was recognized as one of the leaders in the production of sports equipment.

The late 1980s and early 1990s. - the time when the first production of "New Balance" gets to Russia. Sneakers with the cherished letter N were the object of lust for almost all the young people, and they could be obtained only with the help of fartsers.

Constant adherence to traditions and attentive attitude to quality made this footwear world famous. The special policy of the company's management in the field of production adds some kind of nationalistic and conservative charm to the brand: today, when many well-known sports firms have already firmly established themselves in China and other Asian countries, having built factories there, New Balance continues to release most of its products in the US and Great Britain. As a rule, these are all new and especially complex models.

Who wears New Balance?

First, the "New Balance" - sneakers, recognized by many stars and foreign celebrities. Jim Carrey, Michelle Williams, Jack Black, Megan Fox, Mike Myers, Jennifer Aniston, Matt Damon in different years appeared in public in the famous athletic shoes. Also among the famous fans can not fail to mention Steve Jobs and Bill Clinton.

Sneakers New Balance are standard equipment in training camps of the US Army. Of course, they are very popular among athletes.

If you take into account the informal environment, you can see that in Russia these sneakers are one of the attributes of football fans and members of the "right" groupings.

New Balance Collections

For the convenience of learning the assortment of New Balance, all sneakers can be divided into three categories:

1. Women's shoes.
2. Men's footwear.
3. Children's shoes.

Sneakers "New Balance" for women include the following categories: classics, models for running and fitness, for travel, everyday and special sports models. Most of the articles are made of nylon and suede, but there are also leather combined pairs. Color combinations can be chosen for every taste, however women's sneakers stand out at once with their more compact and elegant form.

Sneakers "New Balance" for men are a number of the most various models intended for running, walking, tourism, tennis, basketball, golf. The usual classic is suitable for everyday images, walks or trips.

Children's sneakers are divided into rulers for boys and girls. There are even very tiny models for kids who have barely learned to walk.

All New Balance sneakers have a characteristic sole that thickens to the heel, a rounded nose with an upturned influx and an obligatory presence of the N on the outer and inner sides.

All collections have their own number, and even the winter sneakers "New Balance" will belong to a certain line, not to the season. The most popular models today are №№744, 576, 991, 1500.

How to distinguish the original New Balance from a fake?

There are several general rules, following which, you can significantly reduce the risk of buying fake sneakers New Balance:

- the N-shaped logo has a characteristic metallic tide;

- sole with a company label-identifier;

- shoes purchased in the store must fully match the picture on the official website of the brand New Balance;

- The cost of the model can not be lower than the declared price in the American Internet catalog of the label;

- original sneakers have smooth seams and labels, they should not have scuffs, cracks, dents and traces of glue;

- Each pair is packed in a quality cardboard box, furnished with information about the manufacturer and recommendations for care.

Despite this, these summer or winter sneakers "New Balance" can be purchased only in branded or licensed stores. As for other methods of acquisition, there are no guarantees of authenticity.

How to choose sneakers New Balance?

Despite the fact that it is sports shoes, it is sometimes difficult to choose it. Depending on where this or that series is made, sneakers can be small or larger. Shoes coming from the UK tend to be smaller by half or the whole size. From Vietnam - more.

When purchasing a unisex sneaker, it is worth considering that the size of this category is indicated by male standards. Therefore, before buying, women should carefully measure the foot, if the order is in the online store. Also, the sneakers differ in completeness - the width of the foot at the very beginning.

Pads of different rulers also have their own characteristics. If the classics are suitable for almost everyone, narrowly focused models can simply be uncomfortable in an individual way.