Lianozovo Dairy Plant: where is located, products, reviews

Lianozovo Dairy Plant has been operating in its market segment since 1987. An enterprise was created to provide dairy products to Moscow and the Moscow region. Over time, the plant was to become the largest industrial enterprise in the world, while profitability was not planned.

The change in the political regime, the liberalization of the economy brought new production relations and management forms to the plant at all levels. The combine did not become the largest in the world, but invariably takes the leading positions in the ratings of European countries.

Start positions

Lianozovo Dairy Plant had design capacity, which allowed to produce 2 thousand tons of products per day. Commodity assortment consisted of two types of milk (pasteurized in glass containers and in bags), sour cream, cottage cheese, kefir. The workforce numbered 1,900 people. When designing the plant it was calculated that the product range would include all the commodity items of lactic acid production, and the newest automated processing lines for raw materials would be installed.

But the long-term plans have not materialized. By the beginning of perestroika, the Lianozovo dairy plant was unprofitable, and a threat of bankruptcy and liquidation loomed over it. Privatization took place in 1992 according to the scheme: 51% of the shares went to the working group, 29% of the company's assets were privatized by the suppliers of raw materials, and 20% of the shares were distributed in favor of the Moscow government. At the time of the company's transition to the new realities of capitalist relations, the money for wages was only for 1.5 months of work, the working capital was zero. The crisis was intensified by staff turnover, many vacancies for a long time remained unoccupied.

Optimization in a crisis

Left without state support, the company's management took steps to optimize budget expenditures:

• Dismantled production lines in glass containers (sold as scrap metal).
• Fired 50% of the staff.
• Social objects (school, kindergarten) were removed from the balance.
• We have leased some production areas.

The output of finished products in 1992 was reduced to 59 thousand tons per year (in 1991 the figure was 200 thousand tons). The solvency of the population fell, the amount of raw materials supplied fell sharply, and the prices for it increased significantly. In this situation, the support of the Moscow government helped, with the assistance of which the production of dried milk was mastered.

The first steps in innovations Lianozovo Dairy Plant (LMC) undertook in the crisis years - finished products for sale were released in plastic containers, which replaced bulky wholesale metal racks. It was filled with 12 liters of milk and 9 kilograms of cottage cheese, which was convenient for owners of small-scale wholesale and catering. The export of products was carried out by the forces of buyers, system trading and marketing strategy in the company was not.

Active tenants

In 1992, two entrepreneurs (S. Plastinin, M. Dubinin) leased a line at the combine for bottling juices under the trademark "Wimm-Bill-Dann." Juices were packed in Tetra Pak paper packaging. A year later, the partners launched the production of juices and nectars from the German concentrate Doller. A competent marketing strategy and aggressive advertising campaign made the products popular among an unsophisticated Soviet consumer.

By 1994, the company acquired two regional enterprises: Ramensky and Tsaritsyn dairy plants. The first was reoriented to produce juices in cardboard packages. Lianozovo Children's Dairy Factory was also purchased.

The shares of the private company Wimm-Bill-Dann in 1994-1997 were distributed as follows:

• V. Tambov, director of LMC and president of Wimm-Bill-Dann, owned 30% of the shares.
• The company's founders, S. Plastinin and M. Dubinin, owned 30% of the shares.
• 40% of shares belonged to a group headed by G. Yushvayev and D. Yakobashvili.

From the filing of V. Tambov, the logo of the company "Wimm-Bill-Dann" began to be printed on all manufactured LMC products. The purchase of shares of the Lianozovo Dairy Plant began in 1995, and in 1996, under the control of the company, three quarters of all shares of the plant's shareholders were found.

The way out of the crisis. Indicators

By 1995, the measures taken to overcome the crisis had begun to yield results. Lianozovo Dairy Plant reached the volume of output of 180 thousand tons, the following year the volume increased to 264 thousand tons. The assortment of manufactured finished products had about four dozen names. The workforce numbered more than a thousand people, whose wages, by the beginning of 1997, averaged $ 500. By the middle of the year, this figure has doubled.

Absorption

Wimm-Bill-Dann's active efforts to concentrate a large stake in LMK in its hands, as well as conflicts within the management of both companies, occurred in 1997, led to the takeover - the Lianozovo Dairy Plant was placed under the control of WBD Group.

The Moscow government, as the holder of a significant share of property in the company, supported the WBD. In 2000, the company bought the last stake in LMK from the Moscow administration. From this moment, until 2011, the full name of the company: OJSC Wimm-Bill-Dann LMC.

Production

In subsequent years and in our time, Lianozovo Dairy (Moscow) is constantly expanding the range of brands. Innovation is the basis of a successful business and the company is actively applying the strategy of renewing the range, production lines and technologies. The company was the first to launch the production of dairy products with a long shelf life, putting new lines of cardboard packaging for this.

Expansion of the company's presence allows it to retain its leading positions in the regions and provide the consumer with products of its own production with excellent consumer qualities familiar to Lianozovo Dairy Plant. The production totals more than 300 items of the whole assortment.

Main types:

• Milk sterilized.
• Fermented milk products: ryazhenka, sour cream, yogurt, kefir, yoghurt, curd mass.
• Butter.
• Cheeses, milk desserts, puddings.
• Cream.
• Dry and skim milk.

Brands portfolio:

• "Beloved", "100% Gold", "J7", - juices and nectars.
• "House in the Village", "Biomax", "Miracle", "Imunele", "Cheerful Milkman", "Kuban Burenka", "Frugurt" -milk and dairy products.
• "Agusha", "Miracle children" - baby food.
• Cheese "Lambert".
• Drinks "J7 Tonus", "Mazhitel", "Mazhitel J7".
• "Essentuki", "Springs of Russia" - mineral waters.
• Morse - "Miracle Berry".

In 2011, Wimm-Bill-Dann LMC was sold to PepsiCo. After the acquisition, the enterprise underwent reorganization and modernization, as a result of which the Lianozovo Dairy Plant became the largest producer of baby food in Europe and the largest dairy producer in Russia.

Product Reviews

A large number of company brands allows the consumer to choose a product according to his own taste. Reviews about products vary depending on the name of TM, but in general they have a common positive trend. Consumers of "Lodge in the village" note a good consistency of cream, sour cream, cottage cheese and excellent taste, nutritional properties. Milk drinking has fewer fans. Positive feedback tells about the favorite taste, convenience of packaging. In negative reviews, the dubious composition of the product or the complete absence of such indications on the package is mentioned. There are also opinions that a natural product can not have a long storage period (from a month to six months).

Fans of the brand "Cheerful Milkman" are in solidarity with the positive assessments of the pleasant taste of milk, cottage cheese, children's curds and other products familiar from childhood. Mourns are expressed in the price. Negative responses are those who found in the composition of dairy products palm oil, preservatives and other additives.

In general, positive feedback comes from those who rely on their taste, intuition and preferences of the whole family. Negative feedback was written by consumers with a pragmatic approach to shopping. Reading the composition of the product, they found in it not very useful additives or recipes that raise doubts about the reliability.

Careers

Work at the Lianozovo dairy plant is always, the number of vacancies is constantly varying. Often open spaces for working specialties, drivers of loading equipment, storekeepers. The company pays attention to all spheres of business, and therefore, designers, operators in the call center, IT specialists and other employees are required.

The enterprise declares mandatory implementation of the Labor Code of the Russian Federation, which means protection of labor and rest, guarantees stable wages and promotion. For those who need career growth, trainings are constantly held, courses of professional training that allow them to receive new positions in the company Lianozovo Dairy Plant. Jobs (Moscow) are constantly updated.

Employee feedback

The feedback of the employees of the enterprise of negative tonality describes the too cumbersome system for making any decisions, difficulties in communicating with the middle and senior management. There is also a formal attitude towards employees and their needs. The average management team in most reviews is described as the most aggressive layer of the team.

Positive feedback was written in favor of compliance with the Labor Code, the working group in which I worked. The most positive moment was marked by the wages paid on time, but it is low, and the requirements and plans are too high. It is also noted that a pleasant bonus is a social package and indexation of wages.

Helpful information

Working in PepsiCo requires certain skills, most often specialists with experience are required. But there are always vacancies and opportunities to start work experience, for this it is worth to turn to, for example, Lianozovo Dairy Plant.

Address: Moscow, Dimitrovskoe highway, building 108. At the same address is a wholesale and retail store, where you can find the entire list of products and new items that are just appearing on the market.