Informative price tags increase sales

In the modern world, there are a huge number of stores offering a variety of goods and services. And every serious organization thinks about how you can increase the number of sales and get more profit.

Let's consider one important feature that influences the buyer's decision to purchase a particular product. The fact is that when a customer finds the product of interest, then, first of all, he pays attention not only to the appearance, but also to the price tags, because the buyer knows little about the new technology and wants more information. What do customers want to find during the review of technology:

1. The first thing most people pay attention to is the price. Therefore, resort to various tricks to make it as attractive as possible. For example, instead of 2000 rubles, 1990 is indicated. This is a psychological device that creates the illusion that the goods are much cheaper than they really are.

Also, discounts are effective, which in fact there. The fact is that before the announcement of the days in which it will be possible to purchase goods with a huge discount, an artificial mark-up is made on them. In this case, the price is crossed out in the price tags, but the actual value remains unchanged.

2. The brand is also of great importance. After all, some categories of buyers are more trusted by only a few manufacturers. Therefore, the model and brand are indicated in the upper part of the price list and are shown in bold.

3. Technical characteristics of the goods. They should contain the individual characteristics of each type of product and be written in a simple language, accessible to each person. In this case, do not forget about the brevity.

To attract attention, price tags should be decorated on dense and bright paper, and the information presented in them should fully characterize the main technical characteristics of a particular product. It is also worth considering the fact that not all people have an excellent vision. Therefore, when writing price tags, you should use a minimum of 14 fonts and a printer that is able to clearly print all the inscriptions.

Particular attention should also be paid to the price holder, because their design features affect the location of the price list and are an integral part of the retail space. For example, for such equipment as refrigerators, price tags and price holders of at least A5 size, which can be installed on the machine using special magnetic strips, are ideal. If possible, it is necessary to have useful information at the eye level of the buyer. This will facilitate the process of learning a new product.

Thus, the professional design of information materials will allow the buyer to quickly navigate the variety of goods and make a choice. The seller-consultant can easily answer any questions that arise. And the fulfillment of all the above conditions will dramatically increase the profit of a particular organization.