Fish shop in Moscow "Grayling House"

Northern fish in the center of the capital - this has long been not a novelty. However, often its quality leaves much to be desired. The caught is not known when, several times frozen and thawed, it loses its taste qualities, and even half the profit. In addition, in most stores you are confronted with the fact that sellers themselves do not own any information about what lies on their shelves. And if you sold exactly the type of fish that is indicated on the price tag, then this is already good.

The fish shop "Grayling House" is fundamentally different. Its owner is a true connoisseur and lover of northern fish. Opening his business, he reverently chose suppliers, set up channels through which the delicate goods would be delivered to him in the shortest possible time, and today he himself is behind the counter, so that each visitor can tell what should be cooked for lunch today.

Interior

Entering the store, you immediately begin to understand that it smells of the north, the real Russian Siberia. On the windows in the ice gleaming delicacies that can wake up the appetite, even those who do not like fish too much. And hanging on the walls of photographs and pictures will allow you to get acquainted with the water bodies of your native country. Here, the Yenisei and the Irtysh, the Lena and the Angara, the Ob and Baikal. Near colorful photos of fish, which are traded in this shop. That is, in parallel with the satisfaction of gastronomic interests, you additionally have the opportunity to recall geography.

Short description

"Grayling House", or "fish of the North" - is the name of a small shop, which is comfortably located near the metro station "Sokol". Tiny in size, he fell in love with Muscovites in a short time. Today, many say that they are very fortunate to get acquainted with the owner of this store, otherwise they would still not know anything about the northern fish.

"Grayling House" is Sergey Zakharov's favorite creation, for which it is both a business and a hobby. This is the secret of his success. Agree, still a big difference: to make purchases in a supermarket, where there simply are showcases and some goods on them, or to purchase an exclusive product from a person who knows everything about him.

Own way

The store "Grayling House" for its owner is more than just a way to make money. He does not buy cheap and popular carp and other varieties. No, the brand is sustained from beginning to end. In the assortment there is only a rare river fish from Siberia. You will be offered muskuna and chira, omul and nelma, as well as a number of other representatives of the underwater fauna typical for Yakutia.

For the owner of the shop, this is the first independent test in business. But it can not be called a lump. A carefully thought out business plan will make it possible to say that this is a successful start-up project that will only develop. The fish shop "Grayling House" was opened only after careful testing of the entire supply chain. For this purpose, agreements have been concluded with individual entrepreneurs and small fish farms. Only the freshest and best quality fish are delivered here. This is the main priority. Caught in -50 ^o C, frozen, it is placed in a special chamber and transported in the same condition. This is what makes it possible to achieve an amazing taste of the finished product.

Price of issue

The store "Grayling House" can not be called cheap. And how can it be otherwise, if the delivery from Siberia to Moscow takes place on an airplane. But the product bought here will surprise you with a great taste. Did you try dried pelyad? Something unimaginably boring and colorless comes to mind immediately. For the sake of interest, take her once here. You will be surprised by the richness of taste. And the whole point is that we cooked it with love.

For a kilo of chira, you will have to pay 750 rubles, for smoked musk - 1100 rubles. It should be noted that all the cooking processes the owner also learned from the Siberians. Therefore, smoking, salting and drying, he is engaged exclusively on his own, so that the buyer received only the best. In plans for the near future, he has to arrange delivery in Moscow, and also to improve the process of hot smoking.

Spectrum of services in the store

The fish shop "Grayling House" is, first of all, an exclusive service. The assortment here is not too rich, but about every fish the owner will tell you everything. Where and when it is caught, how many hours it has been delivered, what time it can be stored. Usually in the rest of the stores everything happens a little bit differently. A large batch is loaded onto the counter, and if the expiration date is reached, the fish are started to gut, clean their heads, salt and disassemble them into preserves. It's not necessary to talk about the perfect taste.

Right in the store, the owner can cook a slice of frozen fish. In parallel, he will explain to you why this can not be done from any piece of fillet that lies in your freezer. It is extremely important that the fish freezes at the time of the harvest and does not thaw any more. Therefore, if you want to try this unique dish, come to the "Grayling House". Moscow is a city spoiled by offers, but if we talk about the most exciting northern fish, here Sergey Zakharov is practically the only representative of his direction.

In parallel with the sale, he gives detailed instructions. For example, with the same stroganina. If you go far from the store, then it's useless to take it, it will have time to thaw. It is necessary that at the time of slicing the fish was still completely frozen. And eat it in about 15 minutes. You can not put it in the freezer.

Fresh and dried fish

To date, not only frozen fish are on sale. The owner also purchases excellent preserves. Fried or natural, in oil and tomato, in its own juice - any fish will be an ideal treat for your family. All canned goods come here from Salekhard, where fish are caught and harvested.

Invariably, according to old recipes, all products are prepared in this store. This is the main point that is negotiated when concluding contracts with suppliers. Salt the northern fish with salt only, smoked on sawdust. No chemicals and preservatives. Because of this, the expiration dates are sufficiently short. The owner will definitely warn you about the number of times you need to use your purchase, and even write a marker on the package.

Instead of concluding

And how do customers see the store "Grayling House"? The reviews emphasize that it is pleasant to surprise the knowledgeable person behind the counter. We are used to the fact that consultants often do not have an idea of what they trade. Sergey's love for the North and his work is felt in the manner of conversation, in the openness to dialogue, the readiness to provide any information about the product. By the way, regular customers stress that there is no doubt in its reliability. All have certificates, and the taste indicates that you have sold the latest products. Therefore, despite the prices, people are ready to return again.