Creating an online store

CREATING AN INTERNET SHOP SIMPLE!

Create an online store is not so difficult as it seems. Someone will need one day for this, some for some. Everything depends only on the scope of your imagination regarding the design of the online store itself and the volume of the product you offer.

In essence, the creation of an online store is the choice of a domain name, hosting and software shell (script - "engine") of your future online store with the subsequent filling of information about your products. With the choice of a domain name, the situation is more or less clear. A large number of services on the websites of hosting companies will help you in resolving this issue: they will check if the chosen domain name is occupied, and if it is busy, different name generators will prompt you for its best option based on the primary desired domain name. The choice of hosting company, which will host the program of your online store, is mainly related to the collection of information on reviews, if you do not have a specific opinion and experience in this matter.

But the choice of the script ("engine") online store is worth considering separately and in more detail. It is necessary to look at the various options. It is desirable that the site offering its product, you can get acquainted with the features and the main functionality of the product in the demonstration mode. It is unlikely that a person who has a superficial idea of the issues that are waiting for him, will be able to familiarize himself in detail with a number of technical subtleties of the purchased product in a short period of time. Demo versions of the control panel of the online store allow you to familiarize yourself with the management interface (the appearance of the administrative part of the online store) even before purchasing, its structure and functionality. Ready "engines" for online stores are no longer a rarity in this market of services. It remains only to choose the one that will be convenient and understandable for you in management and meet your technical needs. But here there can be various unforeseen circumstances that can put you at a dead end when solving any issues. For example, product support is not implemented, the initial installation and configuration of the script is for extra money, quite often for some, in your opinion, a trifle to improve the functionality IT specialist can request a disproportionate amount. Such troubles are not uncommon among Internet entrepreneurs who buy the proposed product without first having studied it, and then suffer, again and again laying out a lot of money to bring their future online store to the necessary proper state.

In addition, it is worth paying attention to the organization of the working process for servicing both the online store itself and the trading processes to secure orders received from the visitors to the online store. A good online store script should have in its arsenal a set of convenient tools that will allow you to easily manage the trading processes. Some scripts, such as Fast-Sales, are modified to such an extent that their maintenance and configuration does not require the assistance of IT professionals. The set of such tools as a minimum includes:

- quick access to the control panel orders, their contents;

- a good set of payment systems that can be connected to the online store;

- batch processing of data (import - export of goods online store);

- a convenient system for interacting with potential and established customers;

- systems or modules for automated delivery calculation, depending on the specified data;

- Convenient work of the buyer with a basket. In my opinion, the design of the selected product in one stage on one page is much more convenient than step-by-step pagination and order confirmation.

Today, competition on the Internet is growing at a rapid pace. In order for search engines to well ratify your online store in search results, which is one of the main sources of attracting customers, the online store script should have not only a module of the showcase, in which goods are directly represented, but also additional content modules, for example, the article catalog module . Many scripts online shops allow you to make a logical binding of some thematic material to certain goods or categories of goods. Navigation through the pages of such an online store is intuitive to the visitor and allows to achieve good results in the conversion of visitors to buyers. Also news module, module of banners and advertising of accompanying goods will be useful .

When creating an online store, you should also pay attention to the willingness of the seller to maintain and improve their product. Representatives of many software products release several updates a year, correcting minor flaws and errors identified by users of their product. Also, the functionality itself is improved, both in management and in the expansion of functions. Considering such questions from different sides, I was very pleasantly surprised by the presence of all the necessary functions and the ease of their setting in the script of the online store Fast-Sales. It pleased with the availability of an additional utility that allows you to automatically check the selected hosting for technical compliance with the script. This will save you time on correspondence with the technical service to clarify any subtleties associated with the compatibility of the product and servers of hosting companies. The script itself was pleased with the beautiful and intuitive interface, customizable quick access panels, a large number of payment systems, sms-services to notify administrators, the presence of the Windows 7 and Vista widget for managers and administrators about the receipt of a new order that will avoid failed orders. The online store management system Fast-Sales is a ready-made product that does not require special technical knowledge in order to open and open its online store. At the same time, you can change the appearance of the storefront, make fine-tuning both in the catalog of goods and in the administrative part without resorting to the help of IT specialists.

Creating an online store based on the Fast-Sales script and its maintenance will be simple and not expensive for you.