Consulting is what? What is management and financial consulting?

Modern market relations and technologies are developing rapidly. In the environment of high competition and growing demands of consumers, it is very difficult to adapt in a timely and productive way, to change the business strategy.

Therefore, not only international companies, but also medium-sized, small entrepreneurs, state organizations turn to consulting centers. Consulting - what is it? Why is it spent tens of billions of dollars every year?

Consultant is an ancient profession

In translation from English "consulting", means - consulting. It has roots that go back to the distant past, remember the seven wise men of Ancient Greece or Confucius. But as an independent profession, counseling began to take shape only at the beginning of this century.

XX century was marked by the emergence of professional consultants, pioneers, such as F. Taylor, A. Little. The first organizations for consulting services were opened by T. Parrin and G. Emerson.

Later, in 1914, E. Buz founded the business research service "Buz-Allen and Hamilton". The first consulting companies were focused on resolving problematic situations in production, organizing work processes, and reducing costs.

Consulting. What does this mean today?

Modern consulting provides for the provision of advice, advice and assistance in management matters. This is an assessment of complex situations and opportunities, the preparation of measures for their implementation.

Consultants are divided into external and internal specialists. External are called independent organizations or entrepreneurs who provide consulting services under the contract. Internal staff experts and analysts are internal.

Consulting specialists have a number of strengths, which are not always present in corporate managers: independence, unbiased, "blank" view; A wide range of interests, the ability to access an extensive information base. They are less loaded with turnover and management problems. A significant advantage of such specialists (external) is the experience of working in different organizations.

Consulting business

Consulting as a business line is relevant and promising. It is a professional assistance provided by qualified specialists in the analysis of management problems and the introduction of activities to optimize the work of the organization. Its feature is the objective view of a professional from the side, which is so appreciated by top managers.

Consulting is the provision of various services to organizations in such functions as:

• Financial and economic activities of the firm taking into account all factors;
• Management and investment;
• Strategy planning;
• Market analysis and forecasting;
• Marketing programs;
• Anti-crisis measures;
• An estimation of objects and many other things.

All areas of consulting are closely related. Thus, the main goal of consulting is to improve the quality of management and efficiency of the enterprise, to increase the productivity of each employee.

3 stages of consulting

3 styles of counseling

Financial advisory. What it is?

The study of the financial situation of the organization involves assessing the viability, mobility of capital and asset exploitation.

Consulting is a set of services of an analytical and recommendatory direction. In the sphere of finance, it is aimed at creating a stable financial management system for the company. Professional financial consulting. What is it, and what directions can it include?

1. The qualified analysis and audit of all directions of activity, manufacture and investments;
2. Recommendations on financial planning, budgeting;
3. Development of methods for the development and strengthening of the financial system.

Consulting in the field of investment is associated with the design, creation of business plans and programs for investment activities. Strategic financial consulting is advising on the development of a strategy, choosing the optimal composition of capital and increasing its value.

The direction associated with management accounting, involves the creation of a structure for financial management, budget, investment and economic evaluation.

Consulting in the field of management

Management consulting is a process aimed at creating new forms and mechanisms of management, setting up and optimizing all processes within the enterprise.

The objectives of management consulting are:

• Strategic management consulting, staff training;
• Solving management problems;
• Search and use of unused opportunities;
• Achievement of corporate goals;
• Introduction of proposed innovations in the work of the enterprise.

Directions of management consulting

Thus, management consulting is assistance in Development of strategic plans, management methods, standards, motivation programs, structure improvement and coaching.

Consulting in the field of marketing

Marketing consulting is consulting on conducting marketing, organizing advertising campaigns and campaigns, building business communications.

Advertising - this is an investment in the promotion of the product for maximum profit. A marketing company needs to be weighed and calculated. In fact, many organizations overpay to half of the total budget for advertising.

The main goal of consulting in this area is to increase sales and reduce costs for self-promotion of the organization.

The tasks of marketing consulting include:

1. Evaluation of the advertising company;
2. Optimization and minimization of the budget;
3. Search for effective media channels.

The work of a consulting firm begins with marketing audit of the organization. Then follows the development of strategy, tactics and positioning of the product, services in the market. Consulting implies regular consultation, assistance in achieving the set goals.

Investment consulting

Investment activity is to justify and implement effective investment directions. It is based on a sound investment policy.

Leaders, investors when choosing investment schemes and attracting capital benefit from the professional recommendations that investment consulting provides. What it is?

Consulting in the field of investment is a professional help in choosing:

• Options for more effective use of property;
• Scheme of capital flow for the development of the organization or the implementation of the project.

Investment consulting is:

• Introduction of mechanisms to protect the interests of the enterprise, provide guarantees;
• Services for negotiations with banks, insurance companies and authorities;
• Development of investment projects and financing schemes;
• Forecast of directions of capital flows;
• Evaluation of the effectiveness of investment directions and recommendations on ways of financing.

In addition, investor consulting includes measures to find and attract investors (corporate financing), management and legal support for investments.

HR consulting

The maintenance of personnel records, the organization of records management, document circulation, labor relations and the application of labor legislation are areas of activity that directly affect the performance of any organization.

Professional consulting on personnel issues is gaining increasing popularity. HR consulting is a wide range of services: from diagnostics and analysis to the development and implementation of personnel policy.

• Recruiting, personnel outsourcing.
• Certification and rotation.
• Formation of personnel policy, corporate culture.
• Personnel accounting, auditing, document circulation from scratch.
• Registration of labor relations in accordance with legislative norms.

IT consulting

Project planning activities in the field of information systems, the creation of a system project and applications is called IT consulting. There are quite a few lines of activity. Its main goal: high-quality IT-infrastructure that meets all the needs of modern business.

Professional IT-consulting, what is it and what are its tasks?

First, the creation of an IT strategy, a plan for the development and maintenance of information technology at the required level, taking into account the needs of the business.

Secondly, the definition of requirements to ensure the organization's IT infrastructure and identify problems. Third, the search for IT solutions that meet all of the organization's objectives. And finally, the development of a model of the company's information system.

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