Alexander Gurevich: biography and personal life (photo)

Most recently - May 25, 2014 - this intelligent good-natured bearded man celebrated the 50th anniversary. By such a date it is customary to sum up certain vital results. What did you accomplish, what did Alexander Gurevich dream about?

Childhood

Our hero is a native Muscovite. He was born in the era of the "thaw". Parents offered the son a standard program for a native of an intelligent Jewish family: sports, music, languages. Lessons were first held at home. However, the future producer of notes hid under the bed, and he hid from the teacher in the toilet. Therefore, further training took place in a music school. Alexander for 7 years mastered the piano. Like most children, at first he did not like music at all, and then he even entered the clarinet, the game where he studied for two years. Later, Alexander Gurevich repeatedly "strumming" on different musical instruments: in groups of yard and school caliber, then in the Club of merry and resourceful, then houses for the soul. He also studied in a prestigious special school with an English bias and was engaged in swimming. The boy was very fond of animals and dreamed of becoming a biologist.

Youth

However, at the end of the school, the young man enters the MISI - the capital's Civil Engineering Institute (now - the university). In this Moscow university, not only thousands of qualified builders and architects received education, but also a dozen people known throughout the country. He graduated from the director Alexander Mitta, satirists Andrei Knyshev and Arkady Hite, TV presenter Leonid Yakubovich. If we take into account that Vladimir Vysotsky, Igor Kostolevsky and Gennady Khazanov studied at MISI at different times, it becomes clear that the institute was distinguished by a democratic and creative atmosphere. Alexander Gurevich received a building education, almost did not work in the specialty, but the house still built a summer campsite for a summer residence.

KVN

In the 80 years, IISI played the role of the unofficial capital of KVN. The future graduate builder Gurevich produced wall newspapers, voiced the performances of the KVN's high school team, participated in the first release of the revived game in the 1986-1987 season, which was shown on television. In a word, the student's years have shown that acting, show, creativity attract our hero more than great construction projects. In 1989 he entered the sanctuary of theatrical training - GITIS - at the department of variety directing.

Advertising is very simple!

The youth of Alexander Vitalievich Gurevich fell on the most interesting time of perestroika. In the early 90's a few friends-KVNschikov begin to produce the first commercials. Alexander Gurevich was in the warm company that stood at the sources of the future holding "Video International". They came up with advertising, which is now being studied as exemplary - commercials of computer hardware company "Seldom" ("It's not easy, it's very simple!"), The financial pyramid "System Telemarket" and many others. Gurevich was the main director, participated in the creation of creative ideas and slogans, and also personally voiced some of his works, because he has an unusual voice timbre. In 1994, he was lucky to take part in the famous advertising festival "Cannes Lions." Twice for his videos, the director received a statuette of Remy - the award of the international film event in Houston WorldFest. Until 2010, Gurevich remained one of the co-owners of the company "Video International". Then the owners of the holding, in which today employ about 2000 people, have changed.

TV

The company "Video International" was established in 1987 as an advertising one. After five years, she was already engaged in television. This part of the project was headed by Alexander Gurevich, whose biography is considered in this article. "Video International" TV company exists on the media market and today - with a new logo and under a new name - "Studio 2B". However, she was popular in the 90s of the last century, when her work was directed by the director Gurevich. Most projects of those years continue to please viewers today.

The product-first-born - "Himself a director" with Alexei Lysenkov - had a hard time getting accustomed to Russian soil. It turned out that the compatriots have few personal video cameras, and it's not everyone who can spy on the funny things in life. Because the creators of the project for a long time had to shoot the stories themselves. Some of the best intellectual shows - "My game" with the permanent Peter Kuleshov and "Dialogues about animals" with Ivan Zatevakhin - also owe their existence to our hero. It seems that even colleagues in these projects have come up all as one - smart, talented, intelligent.

A long life was prepared for the programs in which the director Gurevich acted as the presenter. Funny "The mouth of an infant", coming out on NTV, competed with the creative "One to One" on RTR. Pilot issues of interesting programs "Big Question" and "Good Morning" were also filmed. Gurevich led the "Studio 2B" from 1992 to 2006. During this time, she began producing films and series - from the "March of the Turkish" and "Code of Honor" to "Return of Mukhtar" and "Russian Amazons."

In 2007, the life of Alexander Gurevich made another round. He became the general producer of children's TV channels - first "Bibigona", and from 2010 - "Carousels." Both of these products belong to the media holding company VGTRK.

Alexander Gurevich: personal life

About the life of our hero "behind the scenes" little is known. For a couple of weeks a year the family goes on vacation - Alexander Gurevich, wife Galina and daughter Masha. The director does not like organized tours, enjoys walking around new cities at a convenient pace. He is serious about the behavior on the road, he prefers the car "Subaru". Wife Gurevich, Galina, a programmer by education, but more engaged in organizing home life and raising a child. They live together for more than 20 years, met at the institute where they both studied. Masha's daughter grew up. She, like Dad, is fond of riding.